Expertise: Identity Systems

scalable visual, verbal, and experiential brand systems that signal distinct value, influence perception, and offer enduring, efficient, utility.

Modal

↳ Challenge

Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads.

Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.

 

↳ Opportunity

We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables.

Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.

Landscape defined a cohesive universe of custom graphics, motion, and AI-generated imagery to support a seamless, high-fidelity digital experience and brand. The AI-enabled approach offers Modal a brand identity that is equally differentiated as it is extensible.

 

↳ Outcome

With the launch of its evolved brand and digital experience,
Modal now stands out as a category leader, enabling entirely
new possibilities for progressive developers at every scale and accelerating product adoption.

 

↳ Visit
modal.com

Variloom

↳ Challenge

Variloom emerged from Moon Creative Lab—an innovation studio within Japan-based global trading and investment company Mitsui—with an ambitious goal: to reinvent circularity for the textile and apparel industries.

At the center is a patent-pending 3D printing system and bio-based filament designed for ultra-efficient fabrication of fully recyclable, performance-grade textiles.

Landscape was engaged to define the foundational elements of the brand—including its name, identity, and messaging—as the team prepared to bring this next-generation platform out of stealth mode.

 

↳ Opportunity

Through an expansive naming exploration, we arrived at the name Variloom—a trademarkable, globally viable name that stands for freeform versatility, and applies the idea of weaving to 3D fabrication. The name captures the system’s promise: advanced customization, minimal waste, and fully recyclable fabrics, beyond the limits of conventional production.

We crafted concise messaging that signals Variloom’s position at the intersection of materiality, creativity, and circularity. The platform’s benefits—print-to-shape flexibility, customizable and responsible material usage, reduced waste, lead times, and on-demand production—offer apparel manufacturers a radical alternative to traditional methods.

The identity system balances a refined, natural feel with a technological edge—reflecting the unique material qualities of the printed fabrics. We designed a custom wordmark, a restrained color palette, and soft, modular design elements that suggest tactility and movement. An MVP landing page was designed to introduce the brand, drive interest and engagement from early-stage partners and investors in the category.

 

↳ Outcome

Variloom launched as a standout player in circular material fabrication, gaining industry attention by winning the ISPO 2024 Award in collaboration with global surfwear brand Rip Curl. The product features a 3D-printed waistband for water stability, integrated ventilation panels for comfort, and a recyclable blend of bio-based plastics and wool for durability and end-of-life recovery.

As brands seek solutions that balance performance, customization while advancing sustainability, Variloom sets a new standard, inspiring circularity in form and function.

 

↳ Learn more

www.variloom.com

Honoree in 2025 Fast Company 
Design by Innovation Awards
Multiple ISPO 2024 Awards

Seed

↳ Challenge
Growing Demand for Microbiome Innovation

Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.

 

↳ Opportunity

To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.

Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.

 

↳ Outcome

Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.

Mindbloom

Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.

The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.

The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.

SRE.ai

↳ Challenge

Founded by former Google DeepMind engineers, SRE needed more than a strong visual identity to stand apart in the rapidly crowding AI DevOps space. After considering multiple agencies to handle branding and messaging separately, the team came to Landscape for our combined strength in strategy and creative execution. With a product launch and stealth exit on the horizon, they needed a partner who could help them make a definitive leadership statement in this emergent category.

 

↳ Opportunity

We positioned SRE at the foundation of what enterprise DevOps leaders care about most—automating the reliability of their software systems while freeing teams to focus on higher-value innovation work. Rather than competing on features, we centered the brand on higher-order business value: putting reliability on autopilot.

To make SRE sophisticated agentic capabilities tangible, we brought their AI agents to life as a cast of animated 3D shapes that feel both performant and reliable. The brand system and website visualize intelligence in action—showing complex workflows running autonomously—while the friendly brand voice strikes a balance between warm accessibility and technical edge, speaking effectively to both enterprise decision-makers and engineering teams.

 

↳ Outcome

Backed by $7.2 million in seed funding from Salesforce Ventures and Crane Venture Partners, SREemerged from stealth with a distinctive brand that establishes them as a category innovator in an increasingly saturated AI landscape. We’re excited to see their leadership in AI-native DevOps and look forward to what’s next as they continue to define the future of automated reliability.

Stripe Product Logos

A Harmonized Infrastructure for the Internet

Stripe builds economic infrastructure for the internet. Its software is used by companies of every size—from startups to public companies to accept payments and manage their businesses online.

As part of a more extensive brand refresh led by their design team, we were asked to evolve their product identities. These logos had been designed to different standards over the years, resulting in the lost opportunity to showcase a more cohesive offering.

Working with their design team, we created a new, shared visual language to serve as connective tissue across the system, calibrating the style to reflect Stripe’s brand — mature, trustworthy, and optimistic. Each application is afforded the distinct ability to express a specific offering while being mindfully integrated with Stripe’s redesigned web system. Each logo signals the value of its offering by combining converging colors and shapes, adhering to specific angles related to the Stripe logo, and utilizing subtle lighting effects — lending a sense of credibility throughout.

The harmonized and extensible design system will allow the team at Stripe to expand their product portfolio indefinitely while helping users effortlessly navigate an offering that’s greater than the sum of its parts.

Journ

↳ Challenge

Journ’s founders built a skincare line grounded in natural ingredients, diverse skin-tones, and global inspiration. After finding initial success they prepared to launch a broader range of products and a corresponding product architecture to help their community find the products best suited for their individual needs. Landscape was appointed to help define this product system as well as further express the sustainability, sensory richness, and global stories associated with their products.

 

↳ Opportunity

Translate their philosophy into a brand world as textured and immersive as the formulations themselves. Drawing from the founders’ travels and lived experiences, we crafted an identity system that invites touch, evokes memory, and honors ritual — positioning skincare not as routine, but as a moment worth savoring. A distinct palette distinguishes not only the brand but also the usage of each formulation. Typography evokes both a calligraphic, South Asian influence and a transparent, understated humility – further offering invitation to broadest community.

The system incorporates comprehensive updates beyond the core design system. A tactile packaging approach in rich, earthy tones rewards close attention. An ecommerce website and social presence were designed for sensory, genuine storytelling for both brand messaging and UGC (user generated content) championing Journ’s audience. Journ’s messaging framework is anchored by a single idea — Joy in Ritual — supported by original poetry written for each product in the lineup.

 

↳ Outcome

The system supports a stand out offering and vision with an equally emotive design language and comprehensive attention to detail. Ultimately, Journ’s intentions are mirrored by their current and potential customers’ impressions of the brand.

Antora

↳ Challenge

Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output.

Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power.

As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.

 

↳ Opportunity

Through in-depth interviews and category research, we identified the signals necessary  to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction.

Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas.

Antora is now preparing to deploy large-scale commercial installations, supported by a brand and site that communicates the company’s value, advantages, and expertise with clarity and positivity. The evolved brand system features bold, industrial typography paired with a color palette inspired by natural utility—wind, sun, and earth. Detailed, extensible renders and custom animations highlight the simplicity and scalability of Antora’s energy storage solution, from individual carbon blocks to industrial-size installations.

A suite of ownable graphic devices inspired by Antora’s logo motifs serves as visual accents throughout the digital experience. Dynamic photography captures the deployment of Antora’s systems in industrial settings, keeping people front and center while emphasizing the scale of the installations.

 

↳ Outcome

The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.

 

↳ Learn More

antora.com
Time: America’s Top Greentech Companies
Time: The Best Inventions of 2023
MIT Technology Review

Good Bacteria

↳ Challenge

Anabel González, Good Bacteria’s Founder, came to Landscape with just an idea — a weekly rotating synbiotic system — that she had discovered firsthand could deliver broad health benefits. The concept required initial prototyping and, as traction and interest grew, a comprehensive brand, packaging, ecommerce, and marketing system. Moreover, the system needed to stand out in a saturated supplements market defined by indistinguishable aesthetics and generic functional claims.

 

↳ Opportunity

We built a brand system that elevates weekly rotation as the central idea—bridging the gap between probiotics in real foods and clinical supplements. A vibrant, multifaceted identity reflects the brand’s distinct approach to “rewilding your gut,” while four uniquely crafted marbled patterns visualize the rotating system of bacterial diversity. Four amoeba-like illustrations anchor each week’s formulation, unified through a packaging architecture that makes the four-week cycle intuitively navigable. A broader illustration system communicates scientific credibility without clinical coldness and channels the vitality of traditional fermentation—celebrating bacteria as something beautiful.

 

↳ Outcome

Under Anabel’s stewardship, Good Bacteria’s new standout brand experience has attracted $3.1M in additional funding—unlocking the company’s next phase of growth and contributing to a more diverse collective microbiome.

 

↳ Learn more

www.itsgoodbacteria.com

Peak Energy

Accelerating Awareness for Clean Energy Storage

 

↳ Challenge

Peak Energy is the first American venture to advance globally proven Sodium-Ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy.

Backed by Eclipse Ventures, Xora Innovation, and TDK Ventures, the company was preparing to come out of stealth mode and needed a new brand and site to drive awareness.

 

↳ Opportunity

Together with their leadership, Landscape identified a category-leading brand position centered on Sodium-Ion’s superior performance, reliability, and scalability as energy storage medium.

The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette. Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.

 

↳ Outcome

Peak Energy is preparing to deploy large-scale energy storage systems to leading power producers and utilities, supported by a brand and site that establish Peak’s as a crucial player in our country’s transition towards clean energy and a resilient grid.

 

↳ Named to The Information’s 50 Most Promising Startups of 2024
↳ Time’s Top 100 CEO’s 2025

Sharebite

Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce.

We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.

The new brand identity leverages a custom symbol and wordmark, vibrant color palette, candid photography, and playful illustration style that come together to bring Sharebite’s optimistic and approachable personality to life.

ClearLife Reset

↳ Challenge

ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.

As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.

↳ Opportunity

We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention.

This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.

↳ Outcome

An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.

 

Visit clearlifereset.com

Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.

Aeon

↳ Challenge

A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.

↳ Opportunity

Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.

The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.

↳ Outcome

Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.

Explore the launch site

Gantri

↳ Challenge
Boosting Customer Engagement to Drive Sales

Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.

 

↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.

We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.

The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.

 

↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.

Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.

Privy

↳ Challenge

Privy is a Web3 authentication platform helping developers securely onboard, activate, and manage users at scale. In late 2024, Privy crossed an exciting milestone: over 20 million users onboarded to crypto apps across hundreds of innovative Web3 products—from financial tools to games and social apps. Our program together aimed to elevate their brand to scale adoption and better reflect their core purpose: crafting secure, flexible libraries to let developers build products their users love.

 

↳ Opportunity

To position Privy as the fastest, battle-tested way for developers to bring every user, whether crypto-native or crypto-newcomer, into Web3.

Together, we updated their identity system with fresh typefaces, colors, and patterns, and also matured their original brandmark to stand out amid a plethora of quirky, niche-oriented competitors. We worked with their team to articulate messaging that succinctly expresses Privy’s value, and shaped a fluid, modern, visual expression that signals their focus on delightful experiences. We also defined a cohesive universe of custom icons and prompts for AI-generated imagery to support a personable digital experience and brand.

 

↳ Outcome

With the launch of its evolved brand, logo, and digital experience, Privy stands apart as a leader, making the infinite possibilities of Web3 accessible to every user.

Privy has since been acquired by Stripe. Read the press release.

Henry Gala

↳ Challenge

The Henry is a museum for contemporary art and ideas, grounded in the belief that art has the power to challenge norms, inspire change, and create a more equitable world. Every year, the Henry hosts a fundraising gala in support of their transformative exhibitions and programs that amplify artists’ voices.

 

↳ Opportunity

We partnered with the Henry’s board of directors and gala committee to create the theme and identity for the 2024 Henry Gala.

The theme of Shifting Perspectives was born from the idea that art explores, uncovers, and celebrates new perspectives and viewpoints. The event also coincided with the arrival of the Henry’s new Executive Director, Kris Lewis, signaling a fresh viewpoint at the museum.

To embody the theme, Landscape crafted an identity and experience centered on typographic forms transformed in three-dimensional space, and brought to life with motion. The visual system was applied across printed invitations, social media, and spatial design.

 

↳ Outcome

The event theme and identity helped define an evening celebrating the Henry, and raised hundreds of thousands of dollars supporting the museum’s mission to center art and artists, amplify underrepresented voices, and provide transformative experiences for all.

Acorn Genetics

↳ Challenge

Acorn Genetics’ founders set out to unlock the power of genomics for everyone by building a 3rd-generation platform for decentralized, affordable, and automated genome sequencing. As a new market entrant competing with large life science companies, Acorn needed a compelling brand and website to attract initial funding and recruit top talent while establishing credibility with investors and independent clinics.

 

↳ Opportunity

We developed a brand positioning that centers Acorn’s innovation of solid-state nanopore sequencing at the intersection of accuracy, speed, and affordability. We created a progressive brand identity and launch page that communicated Acorn’s unique technology and commitment to privacy. Our design balanced cutting-edge science with human-centric applications, ensuring that the brand stood out in a precision genomics market dominated by large, global companies.

 

↳ Outcome

The new brand and launch page signaled Acorn as a key player to watch in precision genomics attracted interest from investors, and laid the foundation for the venture’s growth as a leader in this emergent category.

Vessel

Vessel™ is a collective of changemakers fighting for universal water access to close our nation’s water gap.

Currently, over 2 million people in all 50 states lack reliable running water, basic indoor plumbing, and safe sanitation systems. These challenges disproportionately affect communities of color, costing the U.S. economy up to $8.58 billion annually. Despite substantial investments in global clean water initiatives, addressing our domestic crisis requires a more organized effort by the many organizations representing the WASH (Water, Sanitation, and Hygiene) sector at home.

Vessel™, spearheaded by the human rights non-profits DigDeep and Water For People, is the first effort to build a formally aligned domestic WASH sector through a coalition spanning public, private, nonprofit, academic, utility, and philanthropic organizations. The collective endeavors to find solutions through engaging in research, community initiatives, and more effective policymaking.

Landscape worked closely with the leaders of the founding organizations to align on a new name and brand identity that captures and amplifies the coalition’s shared vision.

The distinct wordmark, built around a bold, modern serif to evoke inspiration and approachability, signifies their united cause with two curves joining together, symbolizing forward momentum and a powerful yet fluid alliance.

The new visual system uses an audacious color palette inspired by the collective’s energized optimism and focused action, complemented by engaging typography, photography, and infographics to foster connection with diverse audiences.

Additionally, Landscape helped the new organization’s communication efforts by creating effective design templates across various mediums, including presentations, internal documents, and newsletters.

Shaped

↳ Challenge

Over 328M terabytes of data are created every day, an almost infinite stream of information. Shaped is a company building a self-serve platform to power the future of AI-driven recommendations and search.

Shaped approached Landscape to craft an evolved brand and website that establishes the company as a category leader while empowering developers to create the most intuitive web experiences within an infinite-content paradigm.

 

↳ Opportunity

We identified an advantaged position for Shaped as the essential infrastructure for turning behavior into relevance through configurable semantic recommendation and search.

The evolved identity centers on a symbol inspired by how gradient
descent (the underlying algorithm of machine learning) traverses
a manifold. At the core, the concept conveys Shaped’s ability to ingest and rank a multitude of content, surfacing what’s most relevant or valuable to a given user.

The visual system extends further through the landing background motif — pulling apart the triangular forms used within the symbol
to represent embeddings in a vector database — it captures the adaptive personalization of data as it evolves in real time through the user’s journey. The range of colors in the palette conveys the dynamic, diverse, and personalized nature of data.

 

↳ Outcome

Shaped is revolutionizing how to traverse vast amounts of data and content online, creating the fastest path to relevance and setting the rails for data teams to build the web experiences of the future.

The rebrand + web refresh has generated immediate results:

↳ Increased Qualified Leads
↳ Improved Cold Outreach Results
↳ Expedited Deal Closing
↳ Website Traffic Increased by Triple Digits as %
↳ More Effective Recruiting of Top Talent

 

DOG

DOG is a dynamic project space freely exploring ideas, experiences, imagery, language, connectivity, unknowns. An experimental, physical complement and counterpoint to the branding and creative services work commissioned by Landscape’s clients.

DOG has become a Bay Area cultural staple since its inception as an experimental outlet for the Landscape team. Regular event openings draw between 300 to 700 guests, attracting partnerships with Vimeo and coverage by The San Francisco Chronicle. Crowds often spill into the street outside the space or fill the storied Victoria Theatre entirely.

Programming at DOG is driven by the team’s interests and cultural, social, and technological trends, and reflects the studio’s commitment to nurturing our collective social fabric. Each event [currently E1-E13] explores a distinct topic through an intentional physical experience, serving to connect the local geographic and creative community and embracing all the serendipitous, intimate, and joy-filled opportunities associated with live programming.

The heavy, raw, angular furniture and warm palette, designed in collaboration with Studio AHEAD (recognized by Architectural Digest as one of the New American Voices of the Year), eschews the white-walled gallery and mid-century-clad tropes associated with the majority of established galleries or traditional design studios. This distinct environment invites visitors, exhibitors, and partners to adapt and interact in newer and more unexpected manners, enhancing the uniqueness of each event.

Previous Programming Has Included:

↳ [E5] Issues — An Independent Publishing Retail Pop-Up
↳ [E12] Relate(): AI BONDS — An AI Companionship Panel
↳ [E10] Dark Thoughts — An Independent Horror Film Festival
↳ [E9] Ingredient — An Ecological, Movement-Based Fundraiser
↳ [E11] Black Rodeo — A Photo Exhibit Exploring Black Rodeo Culture

Upcoming Programming Will Feature:

↳ Ecology & Food
↳ Sport & Expression
↳ Experiential Sound Design
↳ Independent Filmmaking
↳ More…

DOG exemplifies the potential of a physical space to engage and support the community, transforming the concept of a creative studio and offering a platform that fosters connection, creativity, and exploration.

To explore more about DOG visit
↳ dogdogdog.xyz

For partnership opportunities & submissions
↳ dog@dogdogdog.xyz

 

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Hyde Park Labs

A joint venture between leading real estate developers Beacon Capital Partners and Trammell Crow Co., Hyde Park Labs is a state-of-the-art science venture campus initiated by the University of Chicago. The 302k sq ft building is purpose-built to accelerate mission-driven science ventures from seed to scale, shaping new futures from supercomputing and molecular engineering to material science and beyond.

Hyde Park Labs will open its doors in 2025, centering its tenants in Chicago’s vibrant South Side neighborhood amidst more than 140 leading institutions, such as the Chicago Quantum Exchange, Pritzker Nanofabrication Facility, Duality Quantum Venture Accelerator, and the Polsky Center.

Landscape partnered with Beacon Capital Partners and Trammell Crow Co. on a progressive brand identity system to convey the unique convergence of diverse perspectives, collective optimism, and commitment to inclusive science all in one place—including verbal identity, brand marks, color palette, typography, photography, architectural renderings, signage, and digital marketing assets.

Full case study coming soon.

Black Rodeo

Black Rodeo is a celebration of Black Americana by photographer Tricia Turner, inspired by the social narratives and history of African-American heritage and cowboys in rodeo culture. Spanning her time traversing California and the Southwest, Turner’s series masterfully captures the lifestyle, traditions, and pride embedded in the legacies of lifelong bull riders, paying homage to trailblazers like Myrtis Dightman, who shattered barriers by competing in the National Finals Rodeo.

As part of our ongoing pro-bono initiative dedicated to empowering Black-owned businesses, Landscape designed a leather-strapped book that blends Tricia’s sophisticated lens on Westerns, history, and fashion—which we had the pleasure of releasing along with an exhibition of her photographs at DOG [E11].

Deconstructing the myth of the American cowboy and negative stereotypes surrounding Black masculinity and fatherhood, Black Rodeo is a visual anthology that looks into the past while documenting what each subject hopes to carry into the future—stylistically referencing the iconic visual tropes and imagery of the American West.

Inspired by this narrative, the book’s large format, expansive layouts, and typography is evocative of the vast American West, captivating viewers with striking portraits. Beyond its black foil stamped cover, we highlight the story of a young cowboy tracing his father’s path, featuring a tipped-in accordion insert, with the addition of leather straps as a nod to rodeo fashion and lasso techniques.

Tricia Turner is a U.S. based advertising and editorial photographer who has worked with esteemed publications and brands such as Vogue Italia, Harper’s Bazaar, The New York Times, Levi’s, and Gap.

Printed by: Edition One in Richmond, CA
Size: 9 x 12 inches
Pages number: 132

RATIO

Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.

Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.

We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.

From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.

Multiple

The pace of autism innovation is rapidly increasing, but only a fraction of these technologies make their way to the educators and care providers who need them. An engine for innovation, Multiple is bettering the lives of people with autism at scale by catalyzing the creation of new technologies for a neurodiverse world. We partnered with Multiple to create a name, brand identity, and digital experience that uplift the autism community.

Founded by Dan Feshbach, a seasoned social entrepreneur, Multiple is a non-profit organization that converges diverse voices to solve the greatest challenges for people with autism. Dan’s commitment to neurodiversity is deeply personal—his son, Reed, was diagnosed with autism at just two years old. 

The brand identity balances optimism and urgency to captivate an audience of founders and investors alike. The new name for the organization, Multiple, speaks to both the myriad of experiences that define autism and the exponential impact of inclusive innovation. Brought to life by dynamic forms, a vibrant color palette, and a modern typographic system, the identity nods to both the exceptional range of innovation taking place within Multiple and the passion with which it is pursued. Today, Multiple has supported more than 400 companies in 41 countries with the help of over 560 investors.

Multiple’s new website leverages the team’s deep expertise to signal confidence, clarity, and compassion. The result is a powerful resource for the many change-makers and risk-takers who are working together to expand the potential for people with autism to live great lives.

Commure

Care shouldn’t come with compromise. Backed by a team of medical experts and leading technologists, Commure is creating the tools for a healthcare ecosystem that puts people first—starting with software. After raising over $500 million of Series D funding, Commure approached Landscape to build an evolved brand identity that inspires providers, patients, and everyone in between.

As the industry’s first operating system with original applications, Commure is uniting a diverse network of health innovators around a single universal platform. In a category defined by complexity, we shaped a visual language that captures a clear mission: empowering the people who make health happen to deliver exceptional care. We began with a new symbol that tells a compelling story of collaboration. In a similar nod to the open exchange of ideas, the wordmark is constructed to reflect trust and humility.

Set against a colorful backdrop, the system is centered around hand-drawn illustrations that celebrate the people who are working together in service of collective wellbeing. In addition, warm typography and striking data visualizations signal the expertise and precision required to architect ambitious ideas. When applied across the digital experience, the brand identity affirms Commure as a pioneer of modern healthcare.

Gravity

Driving Demand for Industrial Decarbonization

 

↳ Challenge

Gravity is a SaaS platform helping large-scale enterprises measure, manage, and reduce carbon emissions across complex value chains. Their team was starting to roll out its platform to early-stage customers and needed a brand and site to accelerate market traction for their solution.

 

↳ Opportunity

We partnered with their team to identify an opportunity to position Gravity as a streamlined path toward net zero emissions, helping industrial operators navigate the complexity of emissions management. To stand out in a crowded category full of complicated software, we created a singularly powerful brand identity and digital experience that communicates Gravity’s ease of use, innovative approach, and relevance to a broad range of sectors.
Equal parts sturdy and sophisticated, the visual language is designed to inspire an audience of operators and investors to compete in an planet-positive economy. We created a symbol and wordmark that reflect the gravitational planes found throughout the Earth’s atmosphere. Complemented by a warm color palette and simple typographic system, the brand is brought to life by way of brilliant photography that uses scale to speak to the venture’s bold ambitions.
The website introduced Gravity’s solution to customers and is constructed to help audiences easily navigate the offering and see the value for their business.

 

↳ Outcome

Launched alongside $5 million of funding from Eclipse Ventures, the new brand identity and digital experience supported the acquisition of key customers who are now using Gravity as a critical solution to reduce emissions, for a business- and planet-positive future.

Slé

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.

We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.

Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.

Curative

Better Health, Delivered Equitably

When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.

Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.

We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.

With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.

NorthPark

How does the modern office keep up with the changing expectations of a younger, creative-class?

A new generation demands a new (and improved) place to work. We partnered with EQ Office, a leading property management company, to reposition, rename, and rebrand one of their flagship Bay Area assets. Previously known as Embarcadero Square, a mixed-use campus on San Francisco’s waterfront, it required a new name and identity to signal a new approach to the modern workspace.

Working through a comprehensive naming process with their senior leadership, we developed a name that signals a relaxed and desirable work atmosphere, surrounded by ample green space in the heart of downtown San Francisco. Welcome to NorthPark, an unexpected urban oasis.

Drawing inspiration from NorthPark’s natural character and distinct location (between thriving Jackson Square, San Francisco’s breezy waterfront, and the bustling Financial District), we positioned the brand to highlight its ideal open space, and unique village-like format and feel; in a word, perfectly off-centered.

A warm and inviting logotype, hand-drawn illustrations, and natural palette create an atmosphere that blends the vibrant energy of the property’s surroundings with an inner sense of calm; a brand that makes space for new connections, ideas, and fast-growing companies.

If you’re in the neighborhood, look for inspiration at NorthPark — 560 Davis Street, in San Francisco.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

Good & Common

In July of 2020, following the murder of George Floyd, Landscape announced a pro-bono initiative to support Black-owned businesses. DeWitt Lacy, a local attorney, reached out to our team with the goal of creating a free resource to educate Americans about their civil rights.

The collaboration led to the launch of Good & Common, an online platform dedicated to helping people learn more about what their rights are, how to exercise them, and what to do if they are violated. The platform translates Lacy’s extensive legal experience into accessible and actionable information for every American.

From research and strategy to design and development, we worked with Lacy to architect and build a digital tool that could deliver fundamental knowledge to the public, simply. Equal parts urgent and optimistic, the visual language was largely inspired by posters, pamphlets, and buttons found throughout the civil rights movement. While the identity leverages bold color and typography to capture attention, it also serves as a straightforward framework to communicate complex information with clarity. The name, Good & Common, was chosen to reflect the brand’s universal and democratic ambitions.

Good & Common hopes to build a campaign that can reach everyone from policy makers to public schools, local leaders to small businesses, and communities nationwide.

West Coast Industries

How does one of America’s most established furniture manufacturers position themselves for growth in the digital age?

Designed and made in California, West Coast Industries (WCI) is a respected maker of premium contract furniture. Industry experts in manufacturing custom tables and seating, they boast a client list that includes Hilton, Hyatt, W Hotels, Conde Nast, Twitter, Cisco, SF MoMA, and the Philadelphia Museum of Art.

As part of an ambitious growth strategy, WCI entrusted Landscape to reexamine and reimagine the West Coast Industries’ brand. Over the course 
of a year, we designed a net-new experience to more clearly convey their offering within an increasingly competitive market.

Working closely with their leadership team, we redefined their brand position, messaging, and digital experience. Updated brandmarks, palette, and typography allowed the company to signal their role as a contemporary design partner to a new generation of designers. Bespoke photography, a deep illustration library, and process-focused video expanded the company’s reach across mediums.

Online, we streamlined 
a complex product portfolio into an intuitive information architecture, presenting a simple and confident arrangement supported by warm, custom content that improved the emotional connection with 
their customers. Additionally, the site offers a range of unique functionality to expedite the specification and ordering process for both designers and WCI’s customer service team.

As a result, WCI registered a double-digit percentage increase in critical sales shortly 
after the launch, while remaining true to the values that have shaped 
its legacy.

Visit westcoastindustries.com

DreamOre

The hour between wolf and dog.

In French, “entre chien et loup,” designates the periods of day that are between light and dark—the purple dusking passage and the grey-orange of the day-gleam dawn. The prevalent interpretation of the idiom seems to be that, during these oddly lit hours, a wolf could be mistaken for a dog.

Landscape collaborated with artist Hunter Longe and Norwegen publisher Coda Press to design a book of drawings, dream transcriptions, and poems written during the full moon. The design echoes the many conceptual threads found within the artist’s work, introducing juxtapositions and layering created across a palette of thoughts—nonbinary and unbound by time, a place to experience the in-betweens.

“For me, drawing, poetry, and dreaming can act as divinatory tools to navigate slippery times. They follow a kind of non-logic, a random function of a quick non-sequitur that gets at the churning unpredictability and true weirdness of existence underlying the thin layer of pattern and structure to which we tend to attach so much importance. In poems and drawings, as in dreams, we hone back on deep instincts and intuitions that have been sequestered by striving for the lie that is reason.”

DreamOre (© 2021) is published by Coda Press in Bergen, with the support of Kulturrådet Arts Council Norway, Norske Billedkunstnere, and Bergen Kommune.

Buy → DreamOre from Coda Press

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

60 Decibels

When help is on the way, will it actually make a difference?

60 Decibels works with organizations around the world to better understand their customers, suppliers, and beneficiaries. Named after the volume of the human voice, 60 Decibels makes it possible to listen to the people that matter most. With a network of over 150 trained researchers, 60 Decibels measures social impact in 77 languages and 34 countries.

Through a proprietary research approach, 60 Decibels combines voice, SMS, and other technologies to collect remote data with survey tools. Thanks to these methods, 60 Decibels exposes transformative insights for greater impact and a measurably better world.

We worked with their global leadership team to articulate a new brand narrative, identity, and digital experience. A meeting of the technical and the emotional, the identity pulls language directly from the field, drawing connections between big data and individual voices. An extensible data visualization system, an international color palette, and a simple set of templates has allowed the 60 Decibels team to take confident ownership over their hyper-regionalized communications.

Atoms

Propelled by the belief that great design inspires you to be and do better, Atoms set out to create the ideal shoes for everyday wear. Building upon rave reviews from early customers and a growing waitlist, Atoms’ founders came to us looking to better articulate their brand and scale their business.

Working in partnership, we codified a concise brand expression and translated it into a thoughtful, premium, end-to-end customer journey. The engagement included rethinking a new e-commerce website, rich content creation, a bespoke packaging experience, and a comprehensive collateral system. The evolved brand positions Atoms as a highly versatile tool for curiosity, creativity, experimentation, and new experiences.

More to come as the brand continues to roll out.

Google Ara

Google ATAP (Advanced Technologies & Products) approached Landscape to help further define the brand language for Project Ara (Google’s modular phone). The ongoing collaboration spanned a diverse set of activities. Most prominently, ATAP’s Ara presentation at Google I/O, their annual developer-focused conference held in San Francisco, and a 100+ page, narrative-driven brand book.

A glimpse into the future of the product experience was highlighted via a short film. The piece was shown on-stage at I/O and featured online on the Google Ara website. The video highlights a variety of ways in which Ara adapts to and enriches the lives of its community.

Viewed over two million times in the first 48 hours the video now has over four million views and was featured by: Engadget, The Verge, Wired, Hypebeast, USA Today, Gizmodo, CNN, Forbes, Tech Crunch, Mashable, Venture Beat, Business Insider, Buzzfeed, and many more.

Vicarious

Intelligent Robotics for the Next Age

In a not so distant memory, intelligent robots were the whimsical avatars of fantasy. The stuff of Star Wars and The Jetsons. Today, thanks to AI and machine learning, robots are becoming more versatile and affordable than ever. This progress is due largely in part to Vicarious, an intelligent robotics startup backed by Elon Musk, Jeff Bezos, and Mark Zuckerberg. After 10 years of advanced AI research, Vicarious has evolved its offering to become the world’s first provider of Robots-as-a-Service.

We worked with Vicarious to overhaul their brand strategy as they evolved from research leader to automation expert. Because automation is not the same for small businesses as it is for large enterprises, Vicarious needed a design solution that could signal different benefits to different audiences. To articulate this effectively, we updated the positioning and messaging sitewide, in tandem with a new design direction, and a new site architecture. We produced a full content library of visual assets, including animations, still photography, and video that showcase the advanced robotic applications in action.

Vicarious’ unique business model allows access to AI-powered robotics for immediate use, with end-to-end support, at no upfront investment. In the midst of the digital revolution it can be difficult to notice the next big thing when it arrives, but Vicarious will be impossible to ignore.

More about this project coming soon.

Obliq

Shifting rituals through beautiful, premium products, Obliq is an elevated cannabis experience. Landscape was commissioned to define the entire brand, from naming to identity to packaging to digital.

An altered perception requires an expanded palette. A deceptively simple visual system extends a deeply considered product experience; the unvarnished, shape-shifting identity brings Obliq to life. Five letters, five fingers, five senses — Obliq signals a new direction in cannabis.

Stay tuned for updates. Obliq is coming soon.

Punch List

Punch List makes home remodeling easy.

Built for both homeowners and contractors, Punch List helps teams communicate, track timelines and budgets, and manage payments — all through an intuitive app.

To bring Punch List to market, we established a brand system that could communicate this ease and utility across every touchpoint. We worked closely with Punch List’s founders to develop the brand story, introduce a flexible visual design language, and content library — connecting it all through a compelling web experience.

Beyond the marketing experience, we helped re-architect the product itself. After stripping the app to its key functionality, we explored multiple interaction paradigms, created delightful branded moments throughout, and supported the development process through launch.

To communicate Punch List’s value-add, we needed to reach two distinct audiences simultaneously. Through photography, motion design, and thoughtful messaging, we created a brand story that was simple and specific for homeowners and contractors alike.

Home remodeling might be messy, but it doesn’t have to be hard.

Afresh

Leaving $18B on the Table

Afresh is reinventing the fresh food supply chain with human-centered artificial intelligence — making fresher, healthier food wildly efficient and accessible to all.

We worked with the Afresh team to articulate a clear promise: fresher food, happier customers, healthier business. Together, we explored thought-provoking ways to illustrate the unacceptable magnitude of global food waste and highlight the importance of their modern solution across a beautiful web experience.

To maximize business relevance, the resulting brand identity system balanced an ownable and comprehensive visual language with understandable grocery vernacular. A custom wordmark and symbol express an advanced solution, while industry-specific messaging communicates the benefits and value for grocers and prospective talent, for this rapidly growing company.

Claxton Projects

Claxton Projects is a New York-based artist management company, representing a group of exceptional, international photo-based artists. Exploring and cultivating the convergence of art and commerce, the company promotes and celebrates challenging, intelligent, and creative photography.

Tom Claxton approached Landscape to craft an identity and website with a distinct perspective that would captivate and provoke audiences in the commercial and art worlds alike. The visual language needed to be smart, sophisticated, and minimal — a canvas for a diverse roster and rich storytelling — allowing the quality of the artists’ work to take the forefront.

Plethora

Incredibly forward looking, Plethora aims to redefine the process of design for manufacturing, and ultimately the manufacturing process itself. Plethora’s offering is both tangible and abstract, creating physical components, and catalyzing ambitious problem solving by enabling more free-flowing ideation and iteration.

Landscape worked with Plethora to redefine their entire identity system and website, positioning them as a visionary leader within the on-demand manufacturing ecosystem.

Mission Critical

Essential Gear for Extraordinary Dads™

Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.

After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.

In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.

Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.

Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.

Samovar

Already positioned as an authority within the tea community, Samovar approached Landscape to more clearly articulate their brand vision and craft an extensible platform upon which they could further grow their business.

The in-depth identity update shifted Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. The strategy focused on communicating the quality of their tea without pretense or affect, thereby broadening Samovar’s appeal to those less familiar with drinking tea.

The partnership included the redefinition of virtually all of Samovar’s touchpoints — brand identity and guidelines, packaging, collateral, service design, and interior design in collaboration with their architectural team.

The work has been featured by Dwell, Wallpaper*, San Francisco Chronicle, California Home & Design, and Fast Company.

Samovar has since grown their business to include three new locations in San Francisco, including the international terminal at SFO and highly desirable locations on Valencia Street and Fillmore Street.

Mirra

Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.

With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.

The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.

Minus-8

As though derived from an unknown point in the future, Minus-8 embodies the confluence of tradition and disruption. Pairing proven technologies such as Japanese movement and PVD coatings with space age details, Minus-8 subverts trends and defies categorization.

Landscape worked with the Minus-8 team to refine the brand’s identity as well as design their flagship touchpoints.

To develop a digital showcase worthy of its watches, Landscape designed a responsive e-commerce experience that provokes boundaries both technically, and aesthetically. By pushing the Magento platform into an experimental realm, we created an interface that facilitates a compelling shopping experience, and a futuristic brand story.

With pristine details and confident styling, each timepiece is an engineered work of art. By creating a catalog with the same characteristics, Landscape extended the Minus-8 design language into a hermetically sealed expression of the brand. Utilizing a unique combination of substrates and processes, each catalog is intended to create a personal and multi-sensory experience for the viewer.

Much like the watches themselves, each Minus-8 experience appears to have been created in some sort of future laboratory. Equal parts elegant, industrial, and architectural, the results are focused experiences, each truly in a class by itself.

Van Acker

Van Acker Construction Associates, one of the most sought after private construction companies on the west coast, represents the intersection of design, development and execution. Since 1987, the practice has successfully taken on ambitious and complex projects, delivering the highest level of general contracting and construction management services for over 20 years.

The complete identity update included all formal identity elements, printed collateral, physical site signage, and a redesigned marketing website. A clearly differentiated design strategy communicates the equally distinct service offering Van Acker provides. Additionally, the brand experience reflects the level of consideration, sophistication, and rigor that Van Acker maintains across every facet of their business.

To protect the privacy of its clientele, Van Acker’s digital portfolio focuses on architectural details. This approach circumvented the challenge of divulging too much information about the locations of the buildings and also offered the opportunity to showcase Van Acker’s craftsmanship.

The Big Lift

The Big Lift is a bold social venture supported by the Silicon Valley Community Foundation that aims to transform early learning. It combines high-quality and connected learning experiences from preschool to third grade, with a focus on increasing reading proficiency, reducing chronic absence and summer learning loss, and engaging families to support learning in school and at home.

In 2015 Landscape began working with The Big Lift to help their team define a captivating and flexible brand narrative and graphic system to support the ongoing and highly variable efforts of their fundraising and marketing teams. The identity has proven to resonate equally with funders, parents, and very young students — fostering a community of evangelists and driving fundraising at scale.

The Big Lift identity conveys a progressive and deliberate non-profit in an effort to dissuade any doubt regarding the focused trajectory of the initiative. This was particularly critical to convey to a Silicon Valley business-centric audience — frequently approached by less structured non-profit efforts.

The digital presence features emotive photography and video, in addition to an unexpected palette and assertive typography to promote The Big Lift’s story. Bold, clear infographics support a validated effort. The approach is reductive of clutter, speaking to The Big Lift’s efficient and organized way of operating, necessary for taking on a challenge of this magnitude. Unexpected perspectives allude to a transformative way of looking at the issues, and an opportunity to be part of something big.

As part of our team’s ongoing partnership we produced a fundraising video to capture both the momentum and the impact of the program to date. The video engages its audience at an emotional level, conveying the challenges their students face daily, the joys of childhood, and the hope the program offers. To date, the video has helped raise over $1.5 million dollars for the program.

Hopelab

Hopelab is a social innovation lab focused on designing science-based technologies to improve the health and well-being of teens and young adults, a demographic underserved by the traditional healthcare system. Their current projects include interventions related to cancer, mental health, and parenting.

Landscape was approached by Hopelab to help clarify their communications wholistically. The engagement began with a comprehensive rebrand and the launch of a newly architected website to more clearly convey their mission and structure as an less-traditional organization.

Today, we are honored to continue to work closely with their team to support their inspirational endeavours across a variety of mediums.

Intel x Olympics

Intel is reimagining the future of the Olympic Games with leading-edge technologies like virtual reality, 5G, and drone light shows. For the 2018 Olympic games in PyeongChang, Landscape collaborated with the brand team at Intel to create the visual identity system and guidelines for all touchpoints of the Intel Olympics worldwide partnership.

Brian Longe

Painter Brian Longe returned after a twenty-year hiatus from exhibiting, during which time he lived in the Sierras, intensely studying the mountain topography and raising a family. “The Source” a solo exhibition at The Luggage Store in San Francisco, marked the culmination of his research in the form of mural-size geographic abstractions.

Landscape worked with Brian to produce photography, video, and show collateral, as well as an editioned, 84-page catalog.

The design of the catalog is structured into two distinct sections, denoted by a shift in both material and layout. The initial section places Brian’s work within the context of his peers and art history, including work by Picasso, Joan Miro, Ana Mendieta, and Jackson Pollock. The layout, bespoke on a page-by-page basis, embraces the fluidity and spontaneity of Brian’s own work. The latter section of the book presents Brian’s work to the viewer at a scale that embraces the boundaries of the printed piece and acknowledges the massive scale of the work. A gallery-like layout and a gesture that invites the reader to view the work as large as possible, though still a fraction of actual size.