Gantri
Thoughtful Lighting for Modern Wellness
Lighting as central to feeling.
Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process.
Landscape was commissioned to craft an evolved design system that positions thoughtful lighting decisions as an essential component of modern wellness, and Gantri as central to this understanding and opportunity.
The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign. Working alongside Gantri’s leadership, product, and research teams, Landscape shaped a narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.
The initial partnership included creative direction and production for Gantri’s 2023 holiday campaign which yielded a *significant* year-over-year sales increase. Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.
↳ 108% Increase in Product View Conversion
↳ 17% Increase in Order Conversion