↳ Challenge

Haiqu is pioneering quantum software that transforms today’s error-prone quantum hardware into production-ready systems, enabling novel quantum applications years ahead of industry expectations.

Backed by Primary Venture Partners, Toyota Ventures, MaC VC, Stanford, and the Max Planck Institute, their commercial launch required a strong market signal: quantum computing advantage is real and ready to go.

↳ Opportunity

Working with their team of physicists-turned-engineers, we developed a position that frames Haiqu as the ultimate platform for quantum explorers—already trusted by teams at IBM, HSBC, Airbus/BMW, and Capgemini.

We crafted a “advantage-building” narrative that establishes Haiqu as the critical layer enabling high performance qomputing for breakthrough applications, with business value across multiple industries from aerospace, and energy, to finance, logistics, and life sciences.

The visual identity channels quantum’s paradoxical nature through a distinctive black-and-blue aesthetic that breaks the conventions of the category conventions. The launch site’s interaction paradigm and content mirrored quantum superposition and invited users to experience content as sectioned components or audio chapters.

↳ Outcome

The new brand, supported by a seed round of $11M, positions Haiqu as the unconventional quantum experts already shipping what others still only simulate, and offers the ability to “Start qomputing” as a new reality.