Gravity

Gravity is an essential software platform that streamlines the way businesses measure and manage carbon emissions on the path toward net zero. Purpose-built for big businesses with complex value chains, Gravity helps to map, measure, and optimize opportunities to reduce emissions.

We partnered with Gravity to build a brand identity and digital experience that turn the complex challenge of climate management into a compelling opportunity to make progress toward a positive (and profitable) future. Equal parts sturdy and sophisticated, the visual language is designed to inspire an audience of operators and investors to compete in an eco-conscious economy.

We began by creating a symbol and wordmark that reflect the gravitational planes found throughout the Earth’s atmosphere. Complemented by a warm color palette and simple typographic system, the brand is brought to life by way of brilliant photography that uses scale to speak to Gravity’s bold ambitions.

The website introduces Gravity to the world by capturing its primary features: map, measure, optimize, and report. Constructed to help audiences navigate climate with clarity, the website showcases these capabilities using elegant interpretations of the platform’s user interface.

Launched alongside $5 million of funding from Eclipse Ventures, the brand identity and digital experience work together to offer a clear path toward a critical solution that industries across the world—and humanity at large—are in desperate need of.