Privy

↳ Challenge

Privy is a Web3 authentication platform helping developers securely onboard, activate, and manage users at scale. In late 2024, Privy crossed an exciting milestone: over 20 million users onboarded to crypto apps across hundreds of innovative Web3 products—from financial tools to games and social apps. Our program together aimed to elevate their brand to scale adoption and better reflect their core purpose: crafting secure, flexible libraries to let developers build products their users love.

↳ Opportunity

To position Privy as the fastest, battle-tested way for developers to bring every user, whether crypto-native or crypto-newcomer, into Web3.

Together, we updated their identity system with fresh typefaces, colors, and patterns, and also matured their original brandmark to stand out amid a plethora of quirky, niche-oriented competitors. We worked with their team to articulate messaging that succinctly expresses Privy’s value, and shaped a fluid, modern, visual expression that signals their focus on delightful experiences. We also defined a cohesive universe of custom icons and prompts for AI-generated imagery to support a personable digital experience and brand.

↳ Outcome

With the launch of its evolved brand, logo, and digital experience, Privy stands apart as a leader, making the infinite possibilities of Web3 accessible to every user.