Infrastructure for Possibilities
Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.
Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.
We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.
From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.