Modal
Changing the Computing Paradigm for AI, ML, and Data Applications
↳ Challenge
Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads.
Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.
↳ Opportunity
We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables.
Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.
Landscape defined a cohesive universe of custom graphics, motion, and AI-generated imagery to support a seamless, high-fidelity digital experience and brand. The AI-enabled approach offers Modal a brand identity that is equally differentiated as it is extensible.
↳ Outcome
With the launch of its evolved brand and digital experience, Modal now stands out as a category leader, enabling entirely new possibilities for progressive developers at every scale and accelerating product adoption.
↳ Visit
modal.com