Forward Moves for a Brighter Future
Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.
We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.
Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.
Together with Slé, we established a high-level product evolution roadmap, highlighting how Sle’s core value would evolve from prototype into pilot into a community platform over time.
Based on a survey and a series of interviews, we sketched out three user types ranging from “the innovators” and “early adopters” to the “early majority.” Then, we defined how standard and engaging features could engage their different attitudes and needs.
We established how Sle’s three core components (accurate performance data, rich life context, and community contribution) could come together to shape an experience that’s easy to start with, rewarding to share, and inspiring to keep going with.