Month: June 2021

Postcards From Everywhere
Spring / Summer 2021

A Kind of Guise reached out to our Creative Director Ben Bloom to collaborate on an editorial photoshoot promoting their latest collection. Due to pandemic related travel restrictions, the campaign took on an entirely new format: photographers from around the world were given a camera, two rolls of film, and a few outfits. The rest was up to them.

Shot in Raglan, a small town along the coast of New Zealand, and Ben’s part-time home, the photos capture the candid moments and everyday lifestyle of a small surf town down under. Featuring a few of his closest friends, the community is an eclectic mix of surfers, artists, makers, and musicians.

Alison Yousefi — Designer

We’re thrilled to introduce Alison Yousefi, the latest addition to our team.

Based in San Francisco, Alison is a thoughtful designer with a knack for building systems and stories that stick. With a background in printmaking and photography, her practice is rooted in hands-on experimentation.

After graduating from Occidental College with a degree in visual arts, Alison led the editorial efforts of WhoWhatWear, an international fashion company. She later joined the team at Dropbox, where she developed a pragmatic approach to artistic expression. With a keen interest in all things analogue, Alison believes that play is an essential part of the creative process.

A casual surfer and artful maker, Alison enjoys digging through Craigslist ads and taking photos with her trusty Contax 139 Quartz. Between shots, she can be found giving new life to abandoned furniture or petting other people’s dogs.

A discussion with Yuji Sakuma, Design Director at Seed, a microbial sciences company exploring the vast potential of how we live and care for ourselves, our children, and our environment.

From experimental and sustainable packaging to engaging educational content, Seed’s brand lives at the intersection of science and design—a progressive aesthetic backed by intensive research.

Alongside Founder Ara Katz, Sakuma spearheads the visual touchpoints of both Seed and its parent organization, Seed Health. Looking forward, Seed hopes to enable the next generation of probiotics and microbiome-based innovations that will forever change the global categories of health, hygiene, diet, and self-care.