Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.