Acorn Genetics
Attracting Investment in Precision Genomics
↳ Challenge
Acorn Genetics’ founders set out to unlock the power of genomics for everyone by building a 3rd-generation platform for decentralized, affordable, and automated genome sequencing. As a new market entrant competing with large life science companies, Acorn needed a compelling brand and website to attract initial funding and recruit top talent while establishing credibility with investors and independent clinics.
↳ Opportunity
We developed a brand positioning that centers Acorn’s innovation of solid-state nanopore sequencing at the intersection of accuracy, speed, and affordability. We created a progressive brand identity and launch page that communicated Acorn’s unique technology and commitment to privacy. Our design balanced cutting-edge science with human-centric applications, ensuring that the brand stood out in a precision genomics market dominated by large, global companies.
↳ Outcome
The new brand and launch page signaled Acorn as a key player to watch in precision genomics attracted interest from investors, and laid the foundation for the venture’s growth as a leader in this emergent category.
One of our key priorities was to build a unique and innovative brand that reflects this new frontier in sequencing technology. Landscape took the time to truly understand our vision and did what is harder—they started from zero and brought creative insight and strategic clarity to help define a new and differentiated identity. This wasn't just a visual update; it was a holistic evolution for our brand that is catalyzing a new era for us. The thoughtful and strategic approach they brought to the table has left us inspired and ready to lead this next phase of growth with confidence.
Max Derbyshire
COO
Acorn Genetics