Seed
Improving Human & Planetary Health
Improving Human & Planetary Health
Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health.
As part of an effort to accelerate their expansion, Seed partnered with Landscape to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.
Working with their leadership team, we established new information architectures, user experiences, and complementary visual design systems to support an evolved narrative and expanding product offering.
Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.
We are inspired to steward this next generation of probiotics and microbiome-based innovations that will forever change the global categories of health, hygiene, nutrition, and self-care. Landscape really understood our point of view, what we stand for, and have the unique ability to bring that perspective to life through thoughtfully architected digital experiences.
Ara Katz · Co-Founder, Co-CEO · Seed Health
Seed is the consumer innovations division of Seed Health, a microbial sciences company exploring the vast potential of how we live and care for ourselves, our children, and our environment.
Sector
Health, Science, Lifestyle
Service
Brand Evolution, Digital, Art Direction
Website