Improving Human & Planetary Health
Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health.
Working with their leadership team, we established new information architectures, user experiences, and complementary visual design systems to support an evolved narrative and expanding product offering.
Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.