What’s in a Name

Will Jameson — Senior Copywriter

Whether writing for global companies or startup D2C brands, Will brings a background in storytelling, naming, and campaign development, helping shape trustworthy brand voices that scale.

Prior to joining Landscape, Will worked at Uber as a content strategist, and at BASIC®, where he helped lead messaging and campaigns for Google’s online store. On a consulting basis, he has worked across print and digital with clients in tech, health & wellness, and food & beverage.

A bi-coastal creative, Will has taught writing at Parsons School of Design, and at the University of Iowa. He holds an MFA in poetry from the Iowa Writers’ Workshop and a BA in creative writing from the University of Washington.

Growing Design Team

Edeline Gosali — Designer

Originally from Indonesia, Edeline moved to San Francisco to pursue her passion for design. After graduating from the Academy of Art, she landed her first internship, and full-time job with Landscape.

Edeline’s work is a reflection of her taste. Inspired by Daniel Stier, David Avazzadeh, and Lisa Mouchet, Edeline is a keen student of type design, printmaking, photography, and illustration. Always adventurous, Edeline enjoys traveling, especially to different countries beyond her comfort zone.

Outside the studio, she’s busy collecting stationery, reading post-apocalyptic science-fiction, and making cool things on the internet with her point-and-shoot camera, a Ricoh FF-3AF.

Jae Jeon — Designer

A collector with a sharp eye for independent journals, posters, vinyl records, and t-shirts, Jae believes that the things we see and use everyday have enormous power to shape our dreams and lives. For proof, he’s his own best example.

Born and raised in Seoul, Jae studied industrial design in South Korea, and graphic design at the Academy of Art, in San Francisco. Before joining Landscape, Jae worked at Manual, Moniker, and Play Studio.

Over the years, his work has included branding, editorial and packaging design for clients such as Google X, Coca Cola, Casper, and Facebook, gaining recognition from ADC YOUNG ONES, Type Directors Club 64, Dieline, and Graphis.