We worked with Future Partners to create a complete brand evolution—including a new name—worthy of a small but mighty team of industry experts.
As the company has grown over the past 20 years, its look has remained largely the same. Together, we explored a broad range of new names that balance the credibility and creativity Future Partners is known for. When paired with a vibrant brand identity and sophisticated digital experience, Future Partners signals a clear nod to the future of travel.
Bright in color and bold in typography, the design system is anchored in iconic data visualizations and warm photography that inform and inspire an audience of global leaders. The symbol, which evokes partnership and a gateway toward new opportunities, was constructed to celebrate the endless opportunities that accompany travel.
The digital experience is brought to life by rich stories of client success across the country. Architected to accommodate an expansive library of research, the new website offers an immersive display of the expertise found at Future Partners.
The result is a robust yet flexible system designed to capture hearts, minds, and market share for years to come.
Full case study to come.
Month: August 2023
Lightning Ridge, Australia
Images and Text by Creative Director Ben Bloom
Once an opal mining hub, now a slightly forgotten but nevertheless eccentric part of the Australian Outback.
The town sits nine hours from any large body of water. Besides a communal hot spring reminiscent of a pre-war bath house with an Australian twist, the landscape is dry; brown and gray as far as the eye can see, occasionally interrupted by a hot burst of Bougainvillea’s.
Our motel was somewhere between kitschy and creepy, a series of single story log cabins with a pub in the middle that seemed to host the majority of the town each night. Most people were friendly, some were not. But ignorance is bliss and I was ignorant.
With most of my time spent steps from the ocean, there’s something about the uninhabitable disposition of the desert that feels magnetizing. Maybe a sense of transient depersonalization, rumbling down a gravel road on the 1200 Sportster, flanked by a terrified emu and a pack of wild horses.
The rest of the world seems to fall away and all you can think about is whether or not your sweaty hands might slip off the grips on one of those potholes and send you into the next dream.
↳ This story is part of an ongoing series featuring stories, images, discoveries, and insights from the team at Landscape. Find more on our News Page.
Ingredient
DOG is pleased to announce our next event, [E9] INGREDIENT—a philanthropic event supporting our local ecology through motion. Join us for a three-week-long fundraiser for Save the Bay culminating in a walk, run, or bike ride on Saturday, August 26th.
Save the Bay is on a mission to protect and restore the San Francisco Bay—our most precious natural resource that provides habitat, food, protection, and beauty for people and wildlife. For the next three weeks, we will fundraise via GiveButter, with 100% of the proceeds donated to Save the Bay.
To participate with us on Saturday, August 26th, you must purchase a ticket through GiveButter.
**GET YOUR TICKETS** via GiveButter HERE.
Ticket holders will also receive a gift bag designed by Landscape including products from Joggy. We also welcome stand-alone donations.
The Fundraiser
Contributions can be made between August 7th and August 26th by purchasing a ticket or by making a stand-alone donation. We’re pleased to announce that the Ornot will match contributions up to $2,000!
The Event
On Saturday, August 26th, ticket holders will meet us at 428 Waller to begin their routes through San Francisco.
- The 27-mile bike ride to and from the Marin Headlands will be led by DOG, Ornot, and Outer Shell. Bikers will meet at 8:30 AM and leave at 8:45 AM sharp.
- The 10K run will take participants through Golden Gate Park. Runners will meet at 9:00 AM and leave at 9:15 AM sharp.
- The 5-mile walk will take participants through Golden Gate Park. Walkers will meet at 9:30 AM and leave at 9:45 AM sharp.
Afterward, we’ll return to our studio to enjoy food and refreshments with NA beer from Visitor. Additionally, Ornot and Outer Shell will host a pop-up retail shop to experience their products in person.
Early bird tickets are available for $30.00 until August 14th, after which the registration fee will increase to $40.00. Space is limited, so sign-up early!
Photography by Jason Hsu, Adam Weiss, and Ben Bloom
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