ClearLife Reset
Launching an Alcohol-Free Lifestyle Supplement Brand
↳ Challenge
ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.
As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.
↳ Opportunity
We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention. This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.
↳ Outcome
An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.
Visit clearlifereset.com
Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.
