Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.