Peak Energy
The New Era of Energy
Peak Energy is the first American venture to advance globally proven sodium-ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy.
Landscape shaped a category-leading brand signaling their advantage, ambitions, and expertise while positioning the venture as crucial to our country’s transition towards clean energy, a more resilient grid, and a more sustainable future.
The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette.
Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.