Afresh

Afresh

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Leaving $18B on the Table

Afresh is reinventing the fresh food supply chain with human-centered artificial intelligence — making fresher, healthier food wildly efficient and accessible to all.

We worked with the Afresh team to articulate a clear promise: fresher food, happier customers, healthier business. Together, we explored thought-provoking ways to illustrate the unacceptable magnitude of global food waste and highlight the importance of their modern solution across a beautiful web experience.

To maximize business relevance, the resulting brand identity system balanced an ownable and comprehensive visual language with understandable grocery vernacular. A custom wordmark and symbol express an advanced solution, while industry-specific messaging communicates the benefits and value for grocers and prospective talent, for this rapidly growing company.

Logomarks
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Brand Guidelines
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Photography
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Sector

Technology, Innovation, Food & Beverage, Retail

Services

Strategy, Identity, Messaging, Digital, Art Direction, Illustration, Photography, Environment

Photography

Ben Bloom

Website

afreshtechnologies.com

Featured

Inc.: An $18 Billion Problem

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