Stripe Product Logos

A Harmonized Infrastructure for the Internet

Stripe builds economic infrastructure for the internet. Its software is used by companies of every size—from startups to public companies to accept payments and manage their businesses online.

As part of a more extensive brand refresh led by their design team, we were asked to evolve their product identities. These logos had been designed to different standards over the years, resulting in the lost opportunity to showcase a more cohesive offering.

Working with their design team, we created a new, shared visual language to serve as connective tissue across the system, calibrating the style to reflect Stripe’s brand — mature, trustworthy, and optimistic. Each application is afforded the distinct ability to express a specific offering while being mindfully integrated with Stripe’s redesigned web system. Each logo signals the value of its offering by combining converging colors and shapes, adhering to specific angles related to the Stripe logo, and utilizing subtle lighting effects — lending a sense of credibility throughout.

The harmonized and extensible design system will allow the team at Stripe to expand their product portfolio indefinitely while helping users effortlessly navigate an offering that’s greater than the sum of its parts.