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Sharebite

Good Food in Great Company

Case Study, Brand, Digital, Content

Sharebite, a food ordering platform designed for high-performance teams, asked us to reimagine its brand identity in response to an ever-changing workforce and the opportunity to combat food insecurity. Launched in tandem with an announcement of over $39 million of funding, we created a brand identity and digital experience that celebrate the unifying power of shared meals.

Case Study, Brand, Digital, Content

Seed

Improving Human & Planetary Health

Case Study, Brand, Digital, Content

Seed is a microbial sciences company pioneering the application of microbes to improve human and planetary health. In an effort to accelerate its expansion, Seed partnered with our team to evolve its brand by redesigning the consumer-facing Seed.com (nominated by Awwwards for E-Commerce Website of the Year) and the enterprise-focused SeedHealth.com.

Case Study, Brand, Digital, Content

Mindbloom

A New Day for Mental Health

Case Study, Brand, Digital, Content

Mindbloom is leading the next generation of mental health care with ketamine therapy. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

Case Study, Brand, Digital, Content

Slé

Forward Moves for a Brighter Future

Case Study, Brand, Digital, Content

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. We defined a product experience and brand identity that help people make intentional choices to get from A to B by bringing transparency and connection to our daily commutes.

Case Study, Brand, Digital, Content

Cookma

In Service, Balance & Beauty

Case Study, Brand, Digital, Content

In service, balance, and beauty. Cookma inspires acts of care by giving new parents the nourishment they need to help their children grow. We worked alongside founder Lisa Chatham to shape Cookma’s visual and verbal language and apply it across an expansive packaging collection, digital experience, and photography library.

Case Study, Brand, Digital, Content

Torsa Studios

New Heights Collection

Case Study, Content

Shaped by an essential approach to activewear, Torsa is a UK-based brand reimagining how athletes move through the world. Shot in the streets of Oakland, California, we created a campaign with global appeal that captures the space between performance and play.

Case Study, Content

Curative

Better Health, Delivered Equitably

Case Study, Brand, Digital, Content

20 million COVID-19 tests and counting. When the pandemic escalated in 2020, Curative developed a rapidly scalable COVID-19 testing process to flatten the curve and save lives. Tasked with creating an iconic and accessible brand identity to be applied to over 10,000 testing sites, we increased Curative’s awareness, trust, and engagement across the country.

Case Study, Brand, Digital, Content

Radix

Speeding Up Science

Case Study, Brand, Digital, Content

Backed by MIT’s The Engine, Radix builds software to help modern life sciences laboratories make faster discoveries and greater progress. We collaborated with Radix to create a dynamic and media-rich brand identity and digital experience that communicates a transformation in the way science is done.

Case Study, Brand, Digital, Content

DreamOre

Poems Written on the Full Moon

Case Study, Brand, Digital, Content

In French, “entre chien et loup” describes the periods of day between light and dark during which a wolf could be mistaken for a dog. We collaborated with artist Hunter Longe and Norwegian publisher Coda Press to create a book of drawings, dream transcriptions, and poems written during the full moon.

Case Study, Brand, Digital, Content

Good & Common

A Civil Rights Resource

Case Study, Brand, Digital, Content

In response to the murder of George Floyd, we launched a pro-bono initiative supporting Black-owned businesses. DeWitt Lacy, a local attorney, asked us to help create a free resource to educate Americans about their civil rights. From research and strategy to design and development, we worked with Lacy to build a digital tool that delivers fundamental knowledge to the public.

Case Study, Brand, Digital, Content

Gravity

Navigate Climate With Clarity

Case Study, Brand, Digital

Gravity is an essential software platform that streamlines the way businesses measure and manage carbon emissions on the path toward net zero. We partnered with Gravity to build a brand identity and digital experience that turn the complex challenge of climate management into a compelling opportunity to make progress toward a positive (and profitable) future.

Case Study, Brand, Digital

West Coast Industries

75 Years New – Rebranding a California Design Icon

Case Study, Brand, Digital, Content

Designed and distributed in California, West Coast Industries (WCI) is a respected maker of premium contract furniture. Industry experts in manufacturing custom tables and seating, WCI maintains clients such as Conde Nast, Hilton, SFMOMA, and the Philadelphia Museum of Art. We reimagined WCI’s brand identity and digital experience to more clearly convey its offering in an increasingly competitive market.

Case Study, Brand, Digital, Content

Stripe Product Logos

A Harmonized Infrastructure for the Internet

Case Study, Brand

As part of a more extensive brand refresh led by its design team, Stripe asked us to evolve the brand identities of its entire product portfolio. Greater than the sum of its parts, we created a harmonized and extensible design system that allows Stripe to indefinitely expand its portfolio without compromising a clear and intentional user experience.

Case Study, Brand

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Case Study, Brand, Digital, Content

Founded by New York Times Bestselling author and Stanford lecturer Shirzad Chamine, Positive Intelligence is a mental fitness platform that has helped hundreds of thousands of people shape powerful habits for a positive mind. We collaborated with Positive Intelligence to create and apply a new visual and verbal identity across the program’s website, app, and marketing materials.

Case Study, Brand, Digital, Content

60 Decibels

A Measurably Better World

Case Study, Brand, Digital, Content

60 Decibels works with international organizations to surface transformative insights for a measurably better world. We worked alongside 60 Decibels to build a comprehensive data visualization system, color palette, and template library that transcend borders to support global communication.

Case Study, Brand, Digital, Content

The Kelsey

Building Opportunity Through Inclusivity

Case Study, Brand, Digital, Content

The Kelsey is a non-profit organization that creates accessible and affordable housing for people of all abilities. We collaborated closely with advocates and experts to develop a brand identity and digital experience that reinforce The Kelsey’s mission to build opportunity through inclusivity.

Case Study, Brand, Digital, Content

Atoms

Designed for Curious Feet

Case Study, Brand, Digital, Content

Led by the belief that great design inspires us to be and do better, Atoms creates premium shoes for everyday wear using iconic forms and innovative materials. We teamed up with Atoms to evolve its brand, shape its e-commerce experience, and define a packaging system that helped propel the company’s annual revenue from $1.8M to $12M in just two years.

Case Study, Brand, Digital, Content

Google Ara

An Open Platform

Case Study, Brand, Digital, Content

Google ATAP’s Ara was a flagship innovation project focused on building a modular phone designed to mix, match, and adapt to an ever-changing world. In addition to Ara’s 100-page brand book, we created a commercial that earned over 4 million views and was showcased at Google I/O, the company’s annual developer conference.

Case Study, Brand, Digital, Content

NorthPark

Place-Making for New Ideas

NorthPark is a perfectly off-centered urban oasis that makes space for new ideas to grow. We partnered with Equity Office, a leading U.S. real estate developer, to create a modernized name and brand identity for the property. The solution signals the San Francisco-based commercial park’s modern workspace, approachable atmosphere, and ideal location for fast-growing companies.

Vicarious

Intelligent Robotics for the Next Age

Strategy, Brand, Digital, Content

Powered by machine learning and artificial intelligence, Vicarious is using robots to turn complex tasks into simple solutions as the world’s first provider of robotics as a service. We worked closely with Vicarious to reposition its brand identity and digital experience as the company rapidly evolves from research leader to automation expert. Vicarious has since been acquired by Alphabet’s robotics venture, Intrinsic.

Strategy, Brand, Digital, Content

Obliq

Signaling a New Direction in Cannabis

Case Study, Brand, Digital, Content

Obliq delivers an elevated cannabis experience with premium products that shift the senses. Obliq approached our team to create a name, brand identity, digital experience, and packaging suite that come together to signal a stunning new direction in cannabis.

Case Study, Brand, Digital, Content

Punch List

Simple Tools, Better Remodels

Case Study, Brand, Digital, Content

Punch List makes home remodeling easy with intuitive tools to track budgets, manage time, and send payments. We helped bring Punch List to life by establishing a brand identity that communicates ease and utility across every touchpoint, including a completely reconstructed website and mobile app.

Case Study, Brand, Digital, Content

Afresh

Designing the Future of Fresh

Case Study, Brand, Digital, Content

Afresh is reimagining the supply chain to make fresh food efficient and accessible to everyone. We collaborated with Afresh to illustrate the magnitude of global food waste and highlight the importance of its modern solution across a new brand identity and digital experience. Backed by nearly $150M of funding, Afresh has saved 6.9 million pounds of food waste, 140 million gallons of water, and 3.8 thousand tons of greenhouse gas emissions.

Case Study, Brand, Digital, Content

The Sedona Bag

Sun. Solitude. Transformation.

Case Study, Brand, Content

Inspired by a trip to the desert in search of sun and solitude, we created a bag to collect more memories. Designed with love and produced in San Francisco, the Sedona Bag is available for purchase.

Case Study, Brand, Content

Ntropic

Turning Vision into Feeling

Case Study, Brand, Digital, Content

For over two decades, Ntropic has combined excellence and instinct to help global companies create beautiful content in every medium. We partnered with Ntropic to build a digital experience that pays homage to the company’s technical fluency, cultural sensibility, and stunning work.

Case Study, Brand, Digital, Content

Claxton Projects

Art & Commerce

Case Study, Brand, Digital, Content

Claxton Projects is a New York-based artist management company representing renowned international photo artists. Exploring and cultivating the convergence of art and commerce, the company promotes and celebrates challenging, intelligent, and creative photography. The company approached us to craft its brand identity and digital experience.

Case Study, Brand, Digital, Content

Plethora

Setting the Pace of Innovation

Case Study, Brand, Digital, Content

Plethora is setting the pace of innovation by delivering rapid prototypes across a wide range of industries. We partnered with Plethora to redefine its brand identity and digital experience to clearly articulate its position as a visionary leader within the on-demand manufacturing ecosystem.

Case Study, Brand, Digital, Content

The Residents

A Symbol for Modern Expression

Case Study, Brand, Content

The Residents is an interior design studio that creates sustainable and expressive spaces. In preparation for the launch of its new retail location, we teamed up with The Residents to craft a thoughtful brand identity that reflects the spirit of its practice and process.

Case Study, Brand, Content

Mission Critical

Essential Gear for Extraordinary Dads™

Case Study, Brand, Digital, Content

Mission Critical creates essential gear for extraordinary dads to encourage exploration at every age. After over three years of rapid growth, Mission Critical enlisted our team to define a brand identity and e-commerce experience that provide a more inclusive and progressive articulation of fatherhood.

Case Study, Brand, Digital, Content

Samovar

Crafting New Rituals

Case Study, Brand, Digital, Content

Samovar, an authority within the tea community, approached our team to articulate its brand vision and craft an extensible platform to grow its business. The new brand identity shifted Samovar away from the traditional notion of tea culture and toward a more purposeful, practical, and approachable experience. Our work has since been featured by Dwell, Wallpaper*, the San Francisco Chronicle, California Home+Design, and Fast Company.

Case Study, Brand, Digital, Content

Mirra

Visionary Creative Tools

Case Study, Brand, Digital, Content

Mirra is a SaaS 3D content creation platform with a systematic approach to design that allows for the creation and distribution of beautiful, resonant, and immersive AR, VR, and XR experiences. Build in your browser and export to almost any headset—no code required.

Case Study, Brand, Digital, Content

Minus-8

Futurist Timepieces

Case Study, Brand, Digital, Content

As though derived from an unknown point in the future, Minus-8 embodies the confluence of both tradition and disruption. Pairing proven technologies with space age details, Minus-8 subverts trends and defies categorization. We collaborated with Minus-8 to refine its brand identity and create its flagship touchpoints.

Case Study, Brand, Digital, Content

Van Acker

Unparalleled Luxury

Case Study, Brand, Digital, Content

Van Acker Construction Associates, one of the most sought-after private construction companies on the West coast, has represented the intersection of design, development, and execution since 1987. We partnered with Van Acker to build a brand identity, signage system, and digital experience that convey the consideration and rigor found across every aspect of its business.

Case Study, Brand, Digital, Content

The Big Lift

A Social Venture to Transform Early Learning

Case Study, Brand, Digital, Content

The Big Lift is a social venture supported by the Silicon Valley Community Foundation that aims to transform early learning with a focus on increasing reading proficiency, reducing chronic absence, and supporting families both in school and at home. We collaborated with The Big Lift to create a brand identity that fosters a community of evangelists and drives fundraising at scale.

Case Study, Brand, Digital, Content

Intel x Olympics

PyeongChang 2018

Strategy, Brand, Communications, Content

Intel is reimagining the future of the Olympic Games with immersive technologies such as virtual reality, 5G, and drones. We worked with Intel to install a bold and engaging visual language across its worldwide partnership at the 2018 Winter Olympics in PyeongChang.

Strategy, Brand, Communications, Content

Hopelab

Science + Heart

Case Study, Brand, Digital, Content

Hopelab is a social innovation lab that builds technologies to improve the wellbeing of teens and young adults. Hopelab engaged our team in a multi-year term to create and nurture a comprehensive design system that highlights the lab’s cancer, mental health, and parenting interventions.

Case Study, Brand, Digital, Content

Brian Longe

Traversing Time & Geographies

Case Study, Content

After a twenty-year hiatus spent living in the Sierras and studying the mountains, artist Brian Longe approached our team to help shape “The Source,” his exhibition at the Luggage Store in San Francisco. Together, we produced a promotional video and print catalog capturing his expansive collection of large-scale geographic abstractions.

Case Study, Content