Henry Gala
Shifting Perspectives
↳ Challenge
The Henry is a museum for contemporary art and ideas, grounded in the belief that art has the power to challenge norms, inspire change, and create a more equitable world. Every year, the Henry hosts a fundraising gala in support of their transformative exhibitions and programs that amplify artists’ voices.
↳ Opportunity
We partnered with the Henry’s board of directors and gala committee to create the theme and identity for the 2024 Henry Gala.
The theme of Shifting Perspectives was born from the idea that art explores, uncovers, and celebrates new perspectives and viewpoints. The event also coincided with the arrival of the Henry’s new Executive Director, Kris Lewis, signaling a fresh viewpoint at the museum.
To embody the theme, Landscape crafted an identity and experience centered on typographic forms transformed in three-dimensional space, and brought to life with motion. The visual system was applied across printed invitations, social media, and spatial design.
↳ Outcome
The event theme and identity helped define an evening celebrating the Henry, and raised hundreds of thousands of dollars supporting the museum’s mission to center art and artists, amplify underrepresented voices, and provide transformative experiences for all.
The brilliant team at Landscape were the best creative partners we could’ve asked for to bring to life our 2024 Henry Gala: Shifting Perspectives. Their collaboration was instrumental in shaping an event that challenged expectations and added a fresh dimension to the evening. From the invitation to social media to spatial design, their work was thoughtful, cohesive, and deeply aligned with our mission to engage all people in the transformative power of contemporary art and ideas.
Kris Lewis
John S. Behnke Director
Henry Art Gallery