↳ Challenge
DataRobot is an enterprise-grade platform for generative and predictive AI, helping companies scale AI to drive business value. Since its founding in 2012, DataRobot has pioneered some of the most important advancements in AI and machine learning, from inventing AutoML and Automated Time Series to MLOps and generative AI.
In support of growth, DataRobot’s leadership team was looking for an update to the brand that would highlight its advantages and signal an outstanding business impact on more than 1,000 organizations worldwide.
↳ Opportunity
We identified the opportunity to position DataRobot as a unified AI platform that helps leaders deploy new AI solutions while reducing operational risks.
To increase relevance with both AI business leaders and practitioners and better stand out amid a sea of competitors, we evolved their identity system with modern typefaces, colors, dynamic patterns, and infographic styles. We also developed a new logo, moving away from a quirky robot icon to a more mature, modern symbol inspired by data decision trees.
↳ Outcome
Since the launch of its evolved brand, DataRobot acquired Agnostiq, an industry-leading AI infrastructure management platform, and continued to grow its customer base, helping companies worldwide drive business results with AI.
DataRobot is an enterprise-grade platform for generative and predictive AI, helping companies scale AI to drive business value. Since its founding in 2012, DataRobot has pioneered some of the most important advancements in AI and machine learning, from inventing AutoML and Automated Time Series to MLOps and generative AI.
In support of growth, DataRobot’s leadership team was looking for an update to the brand that would highlight its advantages and signal an outstanding business impact on more than 1,000 organizations worldwide.
↳ Opportunity
We identified the opportunity to position DataRobot as a unified AI platform that helps leaders deploy new AI solutions while reducing operational risks.
To increase relevance with both AI business leaders and practitioners and better stand out amid a sea of competitors, we evolved their identity system with modern typefaces, colors, dynamic patterns, and infographic styles. We also developed a new logo, moving away from a quirky robot icon to a more mature, modern symbol inspired by data decision trees.
↳ Outcome
Since the launch of its evolved brand, DataRobot acquired Agnostiq, an industry-leading AI infrastructure management platform, and continued to grow its customer base, helping companies worldwide drive business results with AI.