Punch List makes home remodeling easy.
Built for both homeowners and contractors, Punch List helps teams communicate, track timelines and budgets, and manage payments — all through an intuitive app.
To bring Punch List to market, we established a brand system that could communicate this ease and utility across every touchpoint. We worked closely with Punch List’s founders to develop the brand story, introduce a flexible visual design language, and content library — connecting it all through a compelling web experience.
Beyond the marketing experience, we helped re-architect the product itself. After stripping the app to its key functionality, we explored multiple interaction paradigms, created delightful branded moments throughout, and supported the development process through launch.
To communicate Punch List’s value-add, we needed to reach two distinct audiences simultaneously. Through photography, motion design, and thoughtful messaging, we created a brand story that was simple and specific for homeowners and contractors alike.
Home remodeling might be messy, but it doesn’t have to be hard.