Antora
Setting the Standard for Powering Industry
↳ Challenge
Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output.
Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power.
As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.
↳ Opportunity
Through in-depth interviews and category research, we identified the signals necessary to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction.
Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas.
Antora is now preparing to deploy large-scale commercial installations, supported by a brand and site that communicates the company’s value, advantages, and expertise with clarity and positivity. The evolved brand system features bold, industrial typography paired with a color palette inspired by natural utility—wind, sun, and earth. Detailed, extensible renders and custom animations highlight the simplicity and scalability of Antora’s energy storage solution, from individual carbon blocks to industrial-size installations.
A suite of ownable graphic devices inspired by Antora’s logo motifs serves as visual accents throughout the digital experience. Dynamic photography captures the deployment of Antora’s systems in industrial settings, keeping people front and center while emphasizing the scale of the installations.
↳ Outcome
The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.
↳ Learn More
antora.com
Time: America’s Top Greentech Companies
Time: The Best Inventions of 2023
MIT Technology Review


Antora is a leader in decarbonizing industry in the United States and around the world. And we needed a brand commensurate with our role as a partner to global industry. In Landscape, we found a strategic partner with the skills, creativity, and capabilities to help build this brand. From in-depth stakeholder interviews to an eye for the smallest details, Landscape's team took the time to understand our company and market while maintaining a high bar for quality at every step of the process.
Adam Frankel
VP, Communications & Public Policy
Antora










