Shaped
Traction for AI-Powered Experience
↳ Challenge
Over 328M terabytes of data are created every day, an almost infinite stream of information. Shaped is a company building a self-serve platform to power the future of AI-driven recommendations and search.
Shaped approached Landscape to craft an evolved brand and website that establishes the company as a category leader while empowering developers to create the most intuitive web experiences within an infinite-content paradigm.
↳ Opportunity
We identified an advantaged position for Shaped as the essential infrastructure for turning behavior into relevance through configurable semantic recommendation and search.
The evolved identity centers on a symbol inspired by how gradient descent (the underlying algorithm of machine learning) traverses a manifold. At the core, the concept conveys Shaped’s ability to ingest and rank a multitude of content, surfacing what’s most relevant or valuable to a given user.
The visual system extends further through the landing background motif — pulling apart the triangular forms used within the symbol to represent embeddings in a vector database — it captures the adaptive personalization of data as it evolves in real time through the user’s journey. The range of colors in the palette conveys the dynamic, diverse, and personalized nature of data.
↳ Outcome
Shaped is revolutionizing how to traverse vast amounts of data and content online, creating the fastest path to relevance and setting the rails for data teams to build the web experiences of the future.
The rebrand + web refresh has generated immediate results:
↳ Increased Qualified Leads
↳ Improved Cold Outreach Results
↳ Expedited Deal Closing
↳ Website Traffic Increased by Triple Digits as %
↳ More Effective Recruiting of Top Talent
“Working with Landscape was a game-changer for us. As a machine-learning company, our biggest challenge was making our complex technology feel simple and relatable.
Landscape nailed it. They created a brand that not only looks amazing but really connects with our audience. We've even had customers say we feel like the ‘Stripe of machine-learning,’ which is exactly the vibe we wanted. The new brand translates our work in a way that feels both trustworthy and cutting-edge. It’s made a huge difference to our growth trajectory.
The impact has been clear right away. We’re getting more qualified leads, our cold outreach is landing better, and deals are closing much faster. Engagement on our website is up triple digits as a percentage, and the brand refresh is helping us attract top talent.”
Daniel Camilleri
Co-Founder · Shaped