Good Bacteria
↳ Challenge
Anabel González, Good Bacteria’s Founder, came to Landscape with an idea — a weekly rotating synbiotic system — that she had discovered firsthand could deliver broad health benefits. The concept required initial prototyping and, as traction and interest grew, a comprehensive brand, packaging, ecommerce, and marketing system. Moreover, the system needed to stand out in a saturated supplements market defined by indistinguishable aesthetics and generic functional claims.
↳ Opportunity
We built a brand system that elevates weekly rotation as the central idea—bridging the gap between probiotics in real foods and clinical supplements. A vibrant, multifaceted identity reflects the brand’s distinct approach to “rewilding your gut,” while four uniquely crafted marbled patterns visualize the rotating system of bacterial diversity. Four amoeba-like illustrations anchor each week’s formulation, unified through a packaging architecture that makes the four-week cycle intuitively navigable. A broader illustration system communicates scientific credibility without clinical coldness and channels the vitality of traditional fermentation—celebrating bacteria as something beautiful.
↳ Outcome
Under Anabel’s stewardship, Good Bacteria’s new standout brand experience has attracted $3.1M in additional funding—unlocking the company’s next phase of growth and contributing to a more diverse collective microbiome.
↳ Learn more
Working with Landscape was one of the best early decisions I made in building Good Bacteria. From day one, they understood that we weren’t creating just another wellness brand, but a living system, rooted in science and fueled by spirit. They captured the perfect balance between scientific credibility and vibrant warmth, and brought it to every detail across our brand.
As the product evolved, they evolved with it. Always curious, never rigid, honoring the process the way true artists do. The result is alive, intelligent, and unmistakably ours, and I am so very grateful.
Anabel González · Founder, CEO
Good Bacteria
Sector
Wellness, Science
Services
Strategy, Identity, Packaging, Digital, Content
