Outcome: Accelerate Early Traction

establishing early brand awareness and advantage to unlock ideal product/market fit and growth opportunities.

Variloom

↳ Challenge

Variloom emerged from Moon Creative Lab—an innovation studio within Japan-based global trading and investment company Mitsui—with an ambitious goal: to reinvent circularity for the textile and apparel industries.

At the center is a patent-pending 3D printing system and bio-based filament designed for ultra-efficient fabrication of fully recyclable, performance-grade textiles.

Landscape was engaged to define the foundational elements of the brand—including its name, identity, and messaging—as the team prepared to bring this next-generation platform out of stealth mode.

 

↳ Opportunity

Through an expansive naming exploration, we arrived at the name Variloom—a trademarkable, globally viable name that stands for freeform versatility, and applies the idea of weaving to 3D fabrication. The name captures the system’s promise: advanced customization, minimal waste, and fully recyclable fabrics, beyond the limits of conventional production.

We crafted concise messaging that signals Variloom’s position at the intersection of materiality, creativity, and circularity. The platform’s benefits—print-to-shape flexibility, customizable and responsible material usage, reduced waste, lead times, and on-demand production—offer apparel manufacturers a radical alternative to traditional methods.

The identity system balances a refined, natural feel with a technological edge—reflecting the unique material qualities of the printed fabrics. We designed a custom wordmark, a restrained color palette, and soft, modular design elements that suggest tactility and movement. An MVP landing page was designed to introduce the brand, drive interest and engagement from early-stage partners and investors in the category.

 

↳ Outcome

Variloom launched as a standout player in circular material fabrication, gaining industry attention by winning the ISPO 2024 Award in collaboration with global surfwear brand Rip Curl. The product features a 3D-printed waistband for water stability, integrated ventilation panels for comfort, and a recyclable blend of bio-based plastics and wool for durability and end-of-life recovery.

As brands seek solutions that balance performance, customization while advancing sustainability, Variloom sets a new standard, inspiring circularity in form and function.

 

↳ Learn more

www.variloom.com

Honoree in 2025 Fast Company 
Design by Innovation Awards
Multiple ISPO 2024 Awards

SRE.ai

↳ Challenge

Founded by former Google DeepMind engineers, SRE needed more than a strong visual identity to stand apart in the rapidly crowding AI DevOps space. After considering multiple agencies to handle branding and messaging separately, the team came to Landscape for our combined strength in strategy and creative execution. With a product launch and stealth exit on the horizon, they needed a partner who could help them make a definitive leadership statement in this emergent category.

 

↳ Opportunity

We positioned SRE at the foundation of what enterprise DevOps leaders care about most—automating the reliability of their software systems while freeing teams to focus on higher-value innovation work. Rather than competing on features, we centered the brand on higher-order business value: putting reliability on autopilot.

To make SRE sophisticated agentic capabilities tangible, we brought their AI agents to life as a cast of animated 3D shapes that feel both performant and reliable. The brand system and website visualize intelligence in action—showing complex workflows running autonomously—while the friendly brand voice strikes a balance between warm accessibility and technical edge, speaking effectively to both enterprise decision-makers and engineering teams.

 

↳ Outcome

Backed by $7.2 million in seed funding from Salesforce Ventures and Crane Venture Partners, SREemerged from stealth with a distinctive brand that establishes them as a category innovator in an increasingly saturated AI landscape. We’re excited to see their leadership in AI-native DevOps and look forward to what’s next as they continue to define the future of automated reliability.

Antora

↳ Challenge

Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output.

Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power.

As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.

 

↳ Opportunity

Through in-depth interviews and category research, we identified the signals necessary  to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction.

Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas.

Antora is now preparing to deploy large-scale commercial installations, supported by a brand and site that communicates the company’s value, advantages, and expertise with clarity and positivity. The evolved brand system features bold, industrial typography paired with a color palette inspired by natural utility—wind, sun, and earth. Detailed, extensible renders and custom animations highlight the simplicity and scalability of Antora’s energy storage solution, from individual carbon blocks to industrial-size installations.

A suite of ownable graphic devices inspired by Antora’s logo motifs serves as visual accents throughout the digital experience. Dynamic photography captures the deployment of Antora’s systems in industrial settings, keeping people front and center while emphasizing the scale of the installations.

 

↳ Outcome

The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.

 

↳ Learn More

antora.com
Time: America’s Top Greentech Companies
Time: The Best Inventions of 2023
MIT Technology Review

Good Bacteria

↳ Challenge

Anabel González, Good Bacteria’s Founder, came to Landscape with just an idea — a weekly rotating synbiotic system — that she had discovered firsthand could deliver broad health benefits. The concept required initial prototyping and, as traction and interest grew, a comprehensive brand, packaging, ecommerce, and marketing system. Moreover, the system needed to stand out in a saturated supplements market defined by indistinguishable aesthetics and generic functional claims.

 

↳ Opportunity

We built a brand system that elevates weekly rotation as the central idea—bridging the gap between probiotics in real foods and clinical supplements. A vibrant, multifaceted identity reflects the brand’s distinct approach to “rewilding your gut,” while four uniquely crafted marbled patterns visualize the rotating system of bacterial diversity. Four amoeba-like illustrations anchor each week’s formulation, unified through a packaging architecture that makes the four-week cycle intuitively navigable. A broader illustration system communicates scientific credibility without clinical coldness and channels the vitality of traditional fermentation—celebrating bacteria as something beautiful.

 

↳ Outcome

Under Anabel’s stewardship, Good Bacteria’s new standout brand experience has attracted $3.1M in additional funding—unlocking the company’s next phase of growth and contributing to a more diverse collective microbiome.

 

↳ Learn more

www.itsgoodbacteria.com

Peak Energy

Accelerating Awareness for Clean Energy Storage

 

↳ Challenge

Peak Energy is the first American venture to advance globally proven Sodium-Ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy.

Backed by Eclipse Ventures, Xora Innovation, and TDK Ventures, the company was preparing to come out of stealth mode and needed a new brand and site to drive awareness.

 

↳ Opportunity

Together with their leadership, Landscape identified a category-leading brand position centered on Sodium-Ion’s superior performance, reliability, and scalability as energy storage medium.

The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette. Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.

 

↳ Outcome

Peak Energy is preparing to deploy large-scale energy storage systems to leading power producers and utilities, supported by a brand and site that establish Peak’s as a crucial player in our country’s transition towards clean energy and a resilient grid.

 

↳ Named to The Information’s 50 Most Promising Startups of 2024
↳ Time’s Top 100 CEO’s 2025

Sharebite

Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce.

We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.

The new brand identity leverages a custom symbol and wordmark, vibrant color palette, candid photography, and playful illustration style that come together to bring Sharebite’s optimistic and approachable personality to life.

ClearLife Reset

↳ Challenge

ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.

As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.

↳ Opportunity

We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention.

This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.

↳ Outcome

An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.

 

Visit clearlifereset.com

Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.

Henry Gala

↳ Challenge

The Henry is a museum for contemporary art and ideas, grounded in the belief that art has the power to challenge norms, inspire change, and create a more equitable world. Every year, the Henry hosts a fundraising gala in support of their transformative exhibitions and programs that amplify artists’ voices.

 

↳ Opportunity

We partnered with the Henry’s board of directors and gala committee to create the theme and identity for the 2024 Henry Gala.

The theme of Shifting Perspectives was born from the idea that art explores, uncovers, and celebrates new perspectives and viewpoints. The event also coincided with the arrival of the Henry’s new Executive Director, Kris Lewis, signaling a fresh viewpoint at the museum.

To embody the theme, Landscape crafted an identity and experience centered on typographic forms transformed in three-dimensional space, and brought to life with motion. The visual system was applied across printed invitations, social media, and spatial design.

 

↳ Outcome

The event theme and identity helped define an evening celebrating the Henry, and raised hundreds of thousands of dollars supporting the museum’s mission to center art and artists, amplify underrepresented voices, and provide transformative experiences for all.

Gantri + Michael Bennett

As part of our ongoing, integrated creative partnership with Gantri.

As part of our ongoing, integrated creative partnership with Gantri, Landscape collaborated with multidisciplinary artist and designer Michael Bennett, ex-NFL star and founder of Studio Kër, to bring a sculptural lighting concept to life rooted in cultural storytelling and contemporary form.

Based in Hawaii, Bennett creates African-inspired furniture and objects that blend his Louisiana upbringing with Senegalese influences, translating a personal journey of self-discovery and reconnection with heritage into tangible design. The Michael Bennett x Gantri lamp extends this practice into light, existing as both a functional object and an expression of identity, community, and belonging.

Working collaboratively to define the Creative Content Strategy, Art Direction, Content Production, and in-house Photo and Video creation.

Acorn Genetics

↳ Challenge

Acorn Genetics’ founders set out to unlock the power of genomics for everyone by building a 3rd-generation platform for decentralized, affordable, and automated genome sequencing. As a new market entrant competing with large life science companies, Acorn needed a compelling brand and website to attract initial funding and recruit top talent while establishing credibility with investors and independent clinics.

 

↳ Opportunity

We developed a brand positioning that centers Acorn’s innovation of solid-state nanopore sequencing at the intersection of accuracy, speed, and affordability. We created a progressive brand identity and launch page that communicated Acorn’s unique technology and commitment to privacy. Our design balanced cutting-edge science with human-centric applications, ensuring that the brand stood out in a precision genomics market dominated by large, global companies.

 

↳ Outcome

The new brand and launch page signaled Acorn as a key player to watch in precision genomics attracted interest from investors, and laid the foundation for the venture’s growth as a leader in this emergent category.

Vessel

Vessel™ is a collective of changemakers fighting for universal water access to close our nation’s water gap.

Currently, over 2 million people in all 50 states lack reliable running water, basic indoor plumbing, and safe sanitation systems. These challenges disproportionately affect communities of color, costing the U.S. economy up to $8.58 billion annually. Despite substantial investments in global clean water initiatives, addressing our domestic crisis requires a more organized effort by the many organizations representing the WASH (Water, Sanitation, and Hygiene) sector at home.

Vessel™, spearheaded by the human rights non-profits DigDeep and Water For People, is the first effort to build a formally aligned domestic WASH sector through a coalition spanning public, private, nonprofit, academic, utility, and philanthropic organizations. The collective endeavors to find solutions through engaging in research, community initiatives, and more effective policymaking.

Landscape worked closely with the leaders of the founding organizations to align on a new name and brand identity that captures and amplifies the coalition’s shared vision.

The distinct wordmark, built around a bold, modern serif to evoke inspiration and approachability, signifies their united cause with two curves joining together, symbolizing forward momentum and a powerful yet fluid alliance.

The new visual system uses an audacious color palette inspired by the collective’s energized optimism and focused action, complemented by engaging typography, photography, and infographics to foster connection with diverse audiences.

Additionally, Landscape helped the new organization’s communication efforts by creating effective design templates across various mediums, including presentations, internal documents, and newsletters.

Shaped

↳ Challenge

Over 328M terabytes of data are created every day, an almost infinite stream of information. Shaped is a company building a self-serve platform to power the future of AI-driven recommendations and search.

Shaped approached Landscape to craft an evolved brand and website that establishes the company as a category leader while empowering developers to create the most intuitive web experiences within an infinite-content paradigm.

 

↳ Opportunity

We identified an advantaged position for Shaped as the essential infrastructure for turning behavior into relevance through configurable semantic recommendation and search.

The evolved identity centers on a symbol inspired by how gradient
descent (the underlying algorithm of machine learning) traverses
a manifold. At the core, the concept conveys Shaped’s ability to ingest and rank a multitude of content, surfacing what’s most relevant or valuable to a given user.

The visual system extends further through the landing background motif — pulling apart the triangular forms used within the symbol
to represent embeddings in a vector database — it captures the adaptive personalization of data as it evolves in real time through the user’s journey. The range of colors in the palette conveys the dynamic, diverse, and personalized nature of data.

 

↳ Outcome

Shaped is revolutionizing how to traverse vast amounts of data and content online, creating the fastest path to relevance and setting the rails for data teams to build the web experiences of the future.

The rebrand + web refresh has generated immediate results:

↳ Increased Qualified Leads
↳ Improved Cold Outreach Results
↳ Expedited Deal Closing
↳ Website Traffic Increased by Triple Digits as %
↳ More Effective Recruiting of Top Talent

 

Ava

Ava, one of California’s largest Community Choice Aggregators, and a public company, is committed to helping communities gain access to clean, affordable energy. Today, Ava delivers power to over 1.7M people and is predicted to generate nearly $25M in savings to these customers during their ‘23-’24 fiscal year.

Ava’s programs make it easier for households, business owners, and cities to lower energy costs, upgrade systems and appliances, and prevent power outages. We worked alongside their team and broader community stakeholders to articulate an evolved brand positioning, name, and identity system that supports rapid growth and signals leadership in the clean energy transition. 

The redesigned brand system guides a wider public towards an approach to energy usage that builds more vibrant and sustainable communities. Ultimately becoming more affordable, cleaner, and healthier for those who switch from traditional utilities. The brand transforms energy from an often overlooked utility into an opportunity to grow and create — a smarter home, a future-proofed business, a city that flourishes.

The previous name, East Bay Community Electric (EBCE), spoke to an authentic origin story and intention but risked alienating customers in their expanding service geographies. The new name, Ava, is about welcoming new customers— from Alameda to the Valley—and offers a more emotive, memorable, and scalable platform from which to foster growth. 

Ava’s new brand overcomes the tropes and stigmas associated with environmentally conscious offerings by avoiding greenwashing or asking their customers to make sacrifices. Rather, the brand evokes a hopeful, inspirational, and accessible near-term reality — embodied by candid photography highlighting relatable narratives and delightful illustrations that unpack otherwise uninteresting or complex topics. A bright, highly differentiated palette within Ava’s category creates distinct signal power – offering a hopeful backdrop to a clear, actionable, and inspiring messaging platform – flexible enough to appeal to residential customers, commercial owners, and municipal partners equally.

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Black Rodeo

Black Rodeo is a celebration of Black Americana by photographer Tricia Turner, inspired by the social narratives and history of African-American heritage and cowboys in rodeo culture. Spanning her time traversing California and the Southwest, Turner’s series masterfully captures the lifestyle, traditions, and pride embedded in the legacies of lifelong bull riders, paying homage to trailblazers like Myrtis Dightman, who shattered barriers by competing in the National Finals Rodeo.

As part of our ongoing pro-bono initiative dedicated to empowering Black-owned businesses, Landscape designed a leather-strapped book that blends Tricia’s sophisticated lens on Westerns, history, and fashion—which we had the pleasure of releasing along with an exhibition of her photographs at DOG [E11].

Deconstructing the myth of the American cowboy and negative stereotypes surrounding Black masculinity and fatherhood, Black Rodeo is a visual anthology that looks into the past while documenting what each subject hopes to carry into the future—stylistically referencing the iconic visual tropes and imagery of the American West.

Inspired by this narrative, the book’s large format, expansive layouts, and typography is evocative of the vast American West, captivating viewers with striking portraits. Beyond its black foil stamped cover, we highlight the story of a young cowboy tracing his father’s path, featuring a tipped-in accordion insert, with the addition of leather straps as a nod to rodeo fashion and lasso techniques.

Tricia Turner is a U.S. based advertising and editorial photographer who has worked with esteemed publications and brands such as Vogue Italia, Harper’s Bazaar, The New York Times, Levi’s, and Gap.

Printed by: Edition One in Richmond, CA
Size: 9 x 12 inches
Pages number: 132

RATIO

Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.

Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.

We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.

From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.

Multiple

The pace of autism innovation is rapidly increasing, but only a fraction of these technologies make their way to the educators and care providers who need them. An engine for innovation, Multiple is bettering the lives of people with autism at scale by catalyzing the creation of new technologies for a neurodiverse world. We partnered with Multiple to create a name, brand identity, and digital experience that uplift the autism community.

Founded by Dan Feshbach, a seasoned social entrepreneur, Multiple is a non-profit organization that converges diverse voices to solve the greatest challenges for people with autism. Dan’s commitment to neurodiversity is deeply personal—his son, Reed, was diagnosed with autism at just two years old. 

The brand identity balances optimism and urgency to captivate an audience of founders and investors alike. The new name for the organization, Multiple, speaks to both the myriad of experiences that define autism and the exponential impact of inclusive innovation. Brought to life by dynamic forms, a vibrant color palette, and a modern typographic system, the identity nods to both the exceptional range of innovation taking place within Multiple and the passion with which it is pursued. Today, Multiple has supported more than 400 companies in 41 countries with the help of over 560 investors.

Multiple’s new website leverages the team’s deep expertise to signal confidence, clarity, and compassion. The result is a powerful resource for the many change-makers and risk-takers who are working together to expand the potential for people with autism to live great lives.

Object Dept.

Object Dept. is an independent jewelry brand with a genderless approach to accessories. Designed to adorn all bodies, the brand blends old and new to inform timeless pieces that define their own legacy.

Shot along the coast of New Zealand, we created an evergreen campaign for Object Dept. that offers an intimate look into the way people interact with jewelry to decorate their lives. Effortlessly relevant and bold in form, the campaign captures iconic silhouettes and strong materials that complement any human canvas.

Gravity

Driving Demand for Industrial Decarbonization

 

↳ Challenge

Gravity is a SaaS platform helping large-scale enterprises measure, manage, and reduce carbon emissions across complex value chains. Their team was starting to roll out its platform to early-stage customers and needed a brand and site to accelerate market traction for their solution.

 

↳ Opportunity

We partnered with their team to identify an opportunity to position Gravity as a streamlined path toward net zero emissions, helping industrial operators navigate the complexity of emissions management. To stand out in a crowded category full of complicated software, we created a singularly powerful brand identity and digital experience that communicates Gravity’s ease of use, innovative approach, and relevance to a broad range of sectors.
Equal parts sturdy and sophisticated, the visual language is designed to inspire an audience of operators and investors to compete in an planet-positive economy. We created a symbol and wordmark that reflect the gravitational planes found throughout the Earth’s atmosphere. Complemented by a warm color palette and simple typographic system, the brand is brought to life by way of brilliant photography that uses scale to speak to the venture’s bold ambitions.
The website introduced Gravity’s solution to customers and is constructed to help audiences easily navigate the offering and see the value for their business.

 

↳ Outcome

Launched alongside $5 million of funding from Eclipse Ventures, the new brand identity and digital experience supported the acquisition of key customers who are now using Gravity as a critical solution to reduce emissions, for a business- and planet-positive future.

Slé

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.

We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.

Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.

Torsa Studios

↳ Challenge
Launch Campaign for the New Heights Collection

Shaped by an essential approach to activewear, Torsa is reimagining the way people move through the world. The brand strives to create pieces that embody unobtrusive beauty, a quality defined by a unique balance of simple forms and complex materials. Based in the UK, Torsa approached Landscape to help bring a global perspective to their story and accelerate their growth.

 

↳ Opportunity

Shot in the streets of Oakland, California, we created a campaign that captures the space between performance and play. The imagery showcases Torsa’s iconic uniform against a vibrant backdrop of taco trucks, trail runs, and neighborhood rides. Engineered for everyday life, the collection is designed to move with you.

 

↳ Outcome

The campaign helped broaden Torsa’s international appeal and corresponded with its first wholesale retail accounts—including Selfridges.

NorthPark

How does the modern office keep up with the changing expectations of a younger, creative-class?

A new generation demands a new (and improved) place to work. We partnered with EQ Office, a leading property management company, to reposition, rename, and rebrand one of their flagship Bay Area assets. Previously known as Embarcadero Square, a mixed-use campus on San Francisco’s waterfront, it required a new name and identity to signal a new approach to the modern workspace.

Working through a comprehensive naming process with their senior leadership, we developed a name that signals a relaxed and desirable work atmosphere, surrounded by ample green space in the heart of downtown San Francisco. Welcome to NorthPark, an unexpected urban oasis.

Drawing inspiration from NorthPark’s natural character and distinct location (between thriving Jackson Square, San Francisco’s breezy waterfront, and the bustling Financial District), we positioned the brand to highlight its ideal open space, and unique village-like format and feel; in a word, perfectly off-centered.

A warm and inviting logotype, hand-drawn illustrations, and natural palette create an atmosphere that blends the vibrant energy of the property’s surroundings with an inner sense of calm; a brand that makes space for new connections, ideas, and fast-growing companies.

If you’re in the neighborhood, look for inspiration at NorthPark — 560 Davis Street, in San Francisco.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

Good & Common

In July of 2020, following the murder of George Floyd, Landscape announced a pro-bono initiative to support Black-owned businesses. DeWitt Lacy, a local attorney, reached out to our team with the goal of creating a free resource to educate Americans about their civil rights.

The collaboration led to the launch of Good & Common, an online platform dedicated to helping people learn more about what their rights are, how to exercise them, and what to do if they are violated. The platform translates Lacy’s extensive legal experience into accessible and actionable information for every American.

From research and strategy to design and development, we worked with Lacy to architect and build a digital tool that could deliver fundamental knowledge to the public, simply. Equal parts urgent and optimistic, the visual language was largely inspired by posters, pamphlets, and buttons found throughout the civil rights movement. While the identity leverages bold color and typography to capture attention, it also serves as a straightforward framework to communicate complex information with clarity. The name, Good & Common, was chosen to reflect the brand’s universal and democratic ambitions.

Good & Common hopes to build a campaign that can reach everyone from policy makers to public schools, local leaders to small businesses, and communities nationwide.

DreamOre

The hour between wolf and dog.

In French, “entre chien et loup,” designates the periods of day that are between light and dark—the purple dusking passage and the grey-orange of the day-gleam dawn. The prevalent interpretation of the idiom seems to be that, during these oddly lit hours, a wolf could be mistaken for a dog.

Landscape collaborated with artist Hunter Longe and Norwegen publisher Coda Press to design a book of drawings, dream transcriptions, and poems written during the full moon. The design echoes the many conceptual threads found within the artist’s work, introducing juxtapositions and layering created across a palette of thoughts—nonbinary and unbound by time, a place to experience the in-betweens.

“For me, drawing, poetry, and dreaming can act as divinatory tools to navigate slippery times. They follow a kind of non-logic, a random function of a quick non-sequitur that gets at the churning unpredictability and true weirdness of existence underlying the thin layer of pattern and structure to which we tend to attach so much importance. In poems and drawings, as in dreams, we hone back on deep instincts and intuitions that have been sequestered by striving for the lie that is reason.”

DreamOre (© 2021) is published by Coda Press in Bergen, with the support of Kulturrådet Arts Council Norway, Norske Billedkunstnere, and Bergen Kommune.

Buy → DreamOre from Coda Press

60 Decibels

When help is on the way, will it actually make a difference?

60 Decibels works with organizations around the world to better understand their customers, suppliers, and beneficiaries. Named after the volume of the human voice, 60 Decibels makes it possible to listen to the people that matter most. With a network of over 150 trained researchers, 60 Decibels measures social impact in 77 languages and 34 countries.

Through a proprietary research approach, 60 Decibels combines voice, SMS, and other technologies to collect remote data with survey tools. Thanks to these methods, 60 Decibels exposes transformative insights for greater impact and a measurably better world.

We worked with their global leadership team to articulate a new brand narrative, identity, and digital experience. A meeting of the technical and the emotional, the identity pulls language directly from the field, drawing connections between big data and individual voices. An extensible data visualization system, an international color palette, and a simple set of templates has allowed the 60 Decibels team to take confident ownership over their hyper-regionalized communications.

Atoms

Propelled by the belief that great design inspires you to be and do better, Atoms set out to create the ideal shoes for everyday wear. Building upon rave reviews from early customers and a growing waitlist, Atoms’ founders came to us looking to better articulate their brand and scale their business.

Working in partnership, we codified a concise brand expression and translated it into a thoughtful, premium, end-to-end customer journey. The engagement included rethinking a new e-commerce website, rich content creation, a bespoke packaging experience, and a comprehensive collateral system. The evolved brand positions Atoms as a highly versatile tool for curiosity, creativity, experimentation, and new experiences.

More to come as the brand continues to roll out.

Google Ara

Google ATAP (Advanced Technologies & Products) approached Landscape to help further define the brand language for Project Ara (Google’s modular phone). The ongoing collaboration spanned a diverse set of activities. Most prominently, ATAP’s Ara presentation at Google I/O, their annual developer-focused conference held in San Francisco, and a 100+ page, narrative-driven brand book.

A glimpse into the future of the product experience was highlighted via a short film. The piece was shown on-stage at I/O and featured online on the Google Ara website. The video highlights a variety of ways in which Ara adapts to and enriches the lives of its community.

Viewed over two million times in the first 48 hours the video now has over four million views and was featured by: Engadget, The Verge, Wired, Hypebeast, USA Today, Gizmodo, CNN, Forbes, Tech Crunch, Mashable, Venture Beat, Business Insider, Buzzfeed, and many more.

Obliq

Shifting rituals through beautiful, premium products, Obliq is an elevated cannabis experience. Landscape was commissioned to define the entire brand, from naming to identity to packaging to digital.

An altered perception requires an expanded palette. A deceptively simple visual system extends a deeply considered product experience; the unvarnished, shape-shifting identity brings Obliq to life. Five letters, five fingers, five senses — Obliq signals a new direction in cannabis.

Stay tuned for updates. Obliq is coming soon.

Punch List

Punch List makes home remodeling easy.

Built for both homeowners and contractors, Punch List helps teams communicate, track timelines and budgets, and manage payments — all through an intuitive app.

To bring Punch List to market, we established a brand system that could communicate this ease and utility across every touchpoint. We worked closely with Punch List’s founders to develop the brand story, introduce a flexible visual design language, and content library — connecting it all through a compelling web experience.

Beyond the marketing experience, we helped re-architect the product itself. After stripping the app to its key functionality, we explored multiple interaction paradigms, created delightful branded moments throughout, and supported the development process through launch.

To communicate Punch List’s value-add, we needed to reach two distinct audiences simultaneously. Through photography, motion design, and thoughtful messaging, we created a brand story that was simple and specific for homeowners and contractors alike.

Home remodeling might be messy, but it doesn’t have to be hard.

Afresh

Leaving $18B on the Table

Afresh is reinventing the fresh food supply chain with human-centered artificial intelligence — making fresher, healthier food wildly efficient and accessible to all.

We worked with the Afresh team to articulate a clear promise: fresher food, happier customers, healthier business. Together, we explored thought-provoking ways to illustrate the unacceptable magnitude of global food waste and highlight the importance of their modern solution across a beautiful web experience.

To maximize business relevance, the resulting brand identity system balanced an ownable and comprehensive visual language with understandable grocery vernacular. A custom wordmark and symbol express an advanced solution, while industry-specific messaging communicates the benefits and value for grocers and prospective talent, for this rapidly growing company.

The Sedona Bag

The Sedona Bag, inspired by our trip to the Southwest in search of sun, solitude, and transformation.

Limited Run
Made from Heavy-Weight 65% Recycled Canvas
Printed in San Francisco
Designed with Love
$45 + Shipping

Buy Now

Claxton Projects

Claxton Projects is a New York-based artist management company, representing a group of exceptional, international photo-based artists. Exploring and cultivating the convergence of art and commerce, the company promotes and celebrates challenging, intelligent, and creative photography.

Tom Claxton approached Landscape to craft an identity and website with a distinct perspective that would captivate and provoke audiences in the commercial and art worlds alike. The visual language needed to be smart, sophisticated, and minimal — a canvas for a diverse roster and rich storytelling — allowing the quality of the artists’ work to take the forefront.

Plethora

Incredibly forward looking, Plethora aims to redefine the process of design for manufacturing, and ultimately the manufacturing process itself. Plethora’s offering is both tangible and abstract, creating physical components, and catalyzing ambitious problem solving by enabling more free-flowing ideation and iteration.

Landscape worked with Plethora to redefine their entire identity system and website, positioning them as a visionary leader within the on-demand manufacturing ecosystem.

Mission Critical

Essential Gear for Extraordinary Dads™

Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.

After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.

In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.

Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.

Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.

Mirra

Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.

With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.

The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.

Minus-8

As though derived from an unknown point in the future, Minus-8 embodies the confluence of tradition and disruption. Pairing proven technologies such as Japanese movement and PVD coatings with space age details, Minus-8 subverts trends and defies categorization.

Landscape worked with the Minus-8 team to refine the brand’s identity as well as design their flagship touchpoints.

To develop a digital showcase worthy of its watches, Landscape designed a responsive e-commerce experience that provokes boundaries both technically, and aesthetically. By pushing the Magento platform into an experimental realm, we created an interface that facilitates a compelling shopping experience, and a futuristic brand story.

With pristine details and confident styling, each timepiece is an engineered work of art. By creating a catalog with the same characteristics, Landscape extended the Minus-8 design language into a hermetically sealed expression of the brand. Utilizing a unique combination of substrates and processes, each catalog is intended to create a personal and multi-sensory experience for the viewer.

Much like the watches themselves, each Minus-8 experience appears to have been created in some sort of future laboratory. Equal parts elegant, industrial, and architectural, the results are focused experiences, each truly in a class by itself.

The Big Lift

The Big Lift is a bold social venture supported by the Silicon Valley Community Foundation that aims to transform early learning. It combines high-quality and connected learning experiences from preschool to third grade, with a focus on increasing reading proficiency, reducing chronic absence and summer learning loss, and engaging families to support learning in school and at home.

In 2015 Landscape began working with The Big Lift to help their team define a captivating and flexible brand narrative and graphic system to support the ongoing and highly variable efforts of their fundraising and marketing teams. The identity has proven to resonate equally with funders, parents, and very young students — fostering a community of evangelists and driving fundraising at scale.

The Big Lift identity conveys a progressive and deliberate non-profit in an effort to dissuade any doubt regarding the focused trajectory of the initiative. This was particularly critical to convey to a Silicon Valley business-centric audience — frequently approached by less structured non-profit efforts.

The digital presence features emotive photography and video, in addition to an unexpected palette and assertive typography to promote The Big Lift’s story. Bold, clear infographics support a validated effort. The approach is reductive of clutter, speaking to The Big Lift’s efficient and organized way of operating, necessary for taking on a challenge of this magnitude. Unexpected perspectives allude to a transformative way of looking at the issues, and an opportunity to be part of something big.

As part of our team’s ongoing partnership we produced a fundraising video to capture both the momentum and the impact of the program to date. The video engages its audience at an emotional level, conveying the challenges their students face daily, the joys of childhood, and the hope the program offers. To date, the video has helped raise over $1.5 million dollars for the program.

Hopelab

Hopelab is a social innovation lab focused on designing science-based technologies to improve the health and well-being of teens and young adults, a demographic underserved by the traditional healthcare system. Their current projects include interventions related to cancer, mental health, and parenting.

Landscape was approached by Hopelab to help clarify their communications wholistically. The engagement began with a comprehensive rebrand and the launch of a newly architected website to more clearly convey their mission and structure as an less-traditional organization.

Today, we are honored to continue to work closely with their team to support their inspirational endeavours across a variety of mediums.

Brian Longe

Painter Brian Longe returned after a twenty-year hiatus from exhibiting, during which time he lived in the Sierras, intensely studying the mountain topography and raising a family. “The Source” a solo exhibition at The Luggage Store in San Francisco, marked the culmination of his research in the form of mural-size geographic abstractions.

Landscape worked with Brian to produce photography, video, and show collateral, as well as an editioned, 84-page catalog.

The design of the catalog is structured into two distinct sections, denoted by a shift in both material and layout. The initial section places Brian’s work within the context of his peers and art history, including work by Picasso, Joan Miro, Ana Mendieta, and Jackson Pollock. The layout, bespoke on a page-by-page basis, embraces the fluidity and spontaneity of Brian’s own work. The latter section of the book presents Brian’s work to the viewer at a scale that embraces the boundaries of the printed piece and acknowledges the massive scale of the work. A gallery-like layout and a gesture that invites the reader to view the work as large as possible, though still a fraction of actual size.