Torsa Studios
New Heights Collection
↳ Challenge
Launch Campaign for the New Heights Collection
Shaped by an essential approach to activewear, Torsa is reimagining the way people move through the world. The brand strives to create pieces that embody unobtrusive beauty, a quality defined by a unique balance of simple forms and complex materials. Based in the UK, Torsa approached Landscape to help bring a global perspective to their story and accelerate their growth.
↳ Opportunity
Shot in the streets of Oakland, California, we created a campaign that captures the space between performance and play. The imagery showcases Torsa’s iconic uniform against a vibrant backdrop of taco trucks, trail runs, and neighborhood rides. Engineered for everyday life, the collection is designed to move with you.
↳ Outcome
The campaign helped broaden Torsa’s international appeal and corresponded with its first wholesale retail accounts—including Selfridges.
Connecting active and everyday life – Torsa’s new collection captures the moments in between.
Storytelling and message play a pivotal role in an industry as crowded as sportswear. Under the guidance and expertise of Landscape, they executed a campaign which not only conveyed our values as a brand, but effectively communicated the underlying ethos of Torsa. It was a pleasure to work with such a talented and collaborative agency.
Seb Beasant · Founder · Torsa