Expertise: Content Strategy

flexible content frameworks to support digital experiences, campaigns, and marketing efforts—from AI prompt libraries and custom tools to bespoke animation, illustration, photography, and film.

Modal

↳ Challenge

Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads.

Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.

 

↳ Opportunity

We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables.

Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.

Landscape defined a cohesive universe of custom graphics, motion, and AI-generated imagery to support a seamless, high-fidelity digital experience and brand. The AI-enabled approach offers Modal a brand identity that is equally differentiated as it is extensible.

 

↳ Outcome

With the launch of its evolved brand and digital experience,
Modal now stands out as a category leader, enabling entirely
new possibilities for progressive developers at every scale and accelerating product adoption.

 

↳ Visit
modal.com

Seed

↳ Challenge
Growing Demand for Microbiome Innovation

Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.

 

↳ Opportunity

To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.

Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.

 

↳ Outcome

Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.

Mindbloom

Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.

The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.

The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.

SRE.ai

↳ Challenge

Founded by former Google DeepMind engineers, SRE needed more than a strong visual identity to stand apart in the rapidly crowding AI DevOps space. After considering multiple agencies to handle branding and messaging separately, the team came to Landscape for our combined strength in strategy and creative execution. With a product launch and stealth exit on the horizon, they needed a partner who could help them make a definitive leadership statement in this emergent category.

 

↳ Opportunity

We positioned SRE at the foundation of what enterprise DevOps leaders care about most—automating the reliability of their software systems while freeing teams to focus on higher-value innovation work. Rather than competing on features, we centered the brand on higher-order business value: putting reliability on autopilot.

To make SRE sophisticated agentic capabilities tangible, we brought their AI agents to life as a cast of animated 3D shapes that feel both performant and reliable. The brand system and website visualize intelligence in action—showing complex workflows running autonomously—while the friendly brand voice strikes a balance between warm accessibility and technical edge, speaking effectively to both enterprise decision-makers and engineering teams.

 

↳ Outcome

Backed by $7.2 million in seed funding from Salesforce Ventures and Crane Venture Partners, SREemerged from stealth with a distinctive brand that establishes them as a category innovator in an increasingly saturated AI landscape. We’re excited to see their leadership in AI-native DevOps and look forward to what’s next as they continue to define the future of automated reliability.

Journ

↳ Challenge

Journ’s founders built a skincare line grounded in natural ingredients, diverse skin-tones, and global inspiration. After finding initial success they prepared to launch a broader range of products and a corresponding product architecture to help their community find the products best suited for their individual needs. Landscape was appointed to help define this product system as well as further express the sustainability, sensory richness, and global stories associated with their products.

 

↳ Opportunity

Translate their philosophy into a brand world as textured and immersive as the formulations themselves. Drawing from the founders’ travels and lived experiences, we crafted an identity system that invites touch, evokes memory, and honors ritual — positioning skincare not as routine, but as a moment worth savoring. A distinct palette distinguishes not only the brand but also the usage of each formulation. Typography evokes both a calligraphic, South Asian influence and a transparent, understated humility – further offering invitation to broadest community.

The system incorporates comprehensive updates beyond the core design system. A tactile packaging approach in rich, earthy tones rewards close attention. An ecommerce website and social presence were designed for sensory, genuine storytelling for both brand messaging and UGC (user generated content) championing Journ’s audience. Journ’s messaging framework is anchored by a single idea — Joy in Ritual — supported by original poetry written for each product in the lineup.

 

↳ Outcome

The system supports a stand out offering and vision with an equally emotive design language and comprehensive attention to detail. Ultimately, Journ’s intentions are mirrored by their current and potential customers’ impressions of the brand.

Giro

↳ Challenge

Giro is a pioneering force in performance cycling equipment, with a heritage spanning decades of tour wins, breakthrough products, and athlete partnerships with elite teams like Team Visma | Lease a Bike and Canyon//SRAM. Yet in a category increasingly crowded with lifestyle-driven competitors, Giro needed a Spring/Summer ‘25 launch campaign that would reassert its position as the definitive brand for serious cyclists who are consumed by the sport and any available advantage.

 

↳ Opportunity

Working alongside Giro’s leadership, we identified the opportunity to reclaim the brand’s position through elevated storytelling rooted in authenticity—the tangible proof points of an obsession shared by both brand and athletes.

Together, we developed “Artifacts of Obsession,” a flexible campaign system that celebrates the evidence of that shared dedication: storied race wins, unthinkable comebacks, proprietary technology, and an unmistakable design language refined over generations. The narrative framework was designed to integrate real-time team content alongside custom assets we shot and art directed together, allowing Giro to capture the energy of live competition while conveying their distinct designed for sport perspective.

The work spans creative direction, copywriting, photography, and a campaignable system of templates and guidelines utilized globally across social, digital, and physical channels.

 

↳ Outcome

The campaign allowed Giro to transcend a crowded category—positioned not as another equipment maker, but as preeminent ingredient to a shared obsession for cycling.

Antora

↳ Challenge

Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output.

Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power.

As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.

 

↳ Opportunity

Through in-depth interviews and category research, we identified the signals necessary  to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction.

Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas.

Antora is now preparing to deploy large-scale commercial installations, supported by a brand and site that communicates the company’s value, advantages, and expertise with clarity and positivity. The evolved brand system features bold, industrial typography paired with a color palette inspired by natural utility—wind, sun, and earth. Detailed, extensible renders and custom animations highlight the simplicity and scalability of Antora’s energy storage solution, from individual carbon blocks to industrial-size installations.

A suite of ownable graphic devices inspired by Antora’s logo motifs serves as visual accents throughout the digital experience. Dynamic photography captures the deployment of Antora’s systems in industrial settings, keeping people front and center while emphasizing the scale of the installations.

 

↳ Outcome

The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.

 

↳ Learn More

antora.com
Time: America’s Top Greentech Companies
Time: The Best Inventions of 2023
MIT Technology Review

Good Bacteria

↳ Challenge

Anabel González, Good Bacteria’s Founder, came to Landscape with just an idea — a weekly rotating synbiotic system — that she had discovered firsthand could deliver broad health benefits. The concept required initial prototyping and, as traction and interest grew, a comprehensive brand, packaging, ecommerce, and marketing system. Moreover, the system needed to stand out in a saturated supplements market defined by indistinguishable aesthetics and generic functional claims.

 

↳ Opportunity

We built a brand system that elevates weekly rotation as the central idea—bridging the gap between probiotics in real foods and clinical supplements. A vibrant, multifaceted identity reflects the brand’s distinct approach to “rewilding your gut,” while four uniquely crafted marbled patterns visualize the rotating system of bacterial diversity. Four amoeba-like illustrations anchor each week’s formulation, unified through a packaging architecture that makes the four-week cycle intuitively navigable. A broader illustration system communicates scientific credibility without clinical coldness and channels the vitality of traditional fermentation—celebrating bacteria as something beautiful.

 

↳ Outcome

Under Anabel’s stewardship, Good Bacteria’s new standout brand experience has attracted $3.1M in additional funding—unlocking the company’s next phase of growth and contributing to a more diverse collective microbiome.

 

↳ Learn more

www.itsgoodbacteria.com

Sharebite

Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce.

We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.

The new brand identity leverages a custom symbol and wordmark, vibrant color palette, candid photography, and playful illustration style that come together to bring Sharebite’s optimistic and approachable personality to life.

ClearLife Reset

↳ Challenge

ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.

As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.

↳ Opportunity

We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention.

This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.

↳ Outcome

An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.

 

Visit clearlifereset.com

Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.

Aeon

↳ Challenge

A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.

↳ Opportunity

Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.

The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.

↳ Outcome

Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.

Explore the launch site

Gantri

↳ Challenge
Boosting Customer Engagement to Drive Sales

Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.

 

↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.

We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.

The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.

 

↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.

Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.

Privy

↳ Challenge

Privy is a Web3 authentication platform helping developers securely onboard, activate, and manage users at scale. In late 2024, Privy crossed an exciting milestone: over 20 million users onboarded to crypto apps across hundreds of innovative Web3 products—from financial tools to games and social apps. Our program together aimed to elevate their brand to scale adoption and better reflect their core purpose: crafting secure, flexible libraries to let developers build products their users love.

 

↳ Opportunity

To position Privy as the fastest, battle-tested way for developers to bring every user, whether crypto-native or crypto-newcomer, into Web3.

Together, we updated their identity system with fresh typefaces, colors, and patterns, and also matured their original brandmark to stand out amid a plethora of quirky, niche-oriented competitors. We worked with their team to articulate messaging that succinctly expresses Privy’s value, and shaped a fluid, modern, visual expression that signals their focus on delightful experiences. We also defined a cohesive universe of custom icons and prompts for AI-generated imagery to support a personable digital experience and brand.

 

↳ Outcome

With the launch of its evolved brand, logo, and digital experience, Privy stands apart as a leader, making the infinite possibilities of Web3 accessible to every user.

Privy has since been acquired by Stripe. Read the press release.

Henry Gala

↳ Challenge

The Henry is a museum for contemporary art and ideas, grounded in the belief that art has the power to challenge norms, inspire change, and create a more equitable world. Every year, the Henry hosts a fundraising gala in support of their transformative exhibitions and programs that amplify artists’ voices.

 

↳ Opportunity

We partnered with the Henry’s board of directors and gala committee to create the theme and identity for the 2024 Henry Gala.

The theme of Shifting Perspectives was born from the idea that art explores, uncovers, and celebrates new perspectives and viewpoints. The event also coincided with the arrival of the Henry’s new Executive Director, Kris Lewis, signaling a fresh viewpoint at the museum.

To embody the theme, Landscape crafted an identity and experience centered on typographic forms transformed in three-dimensional space, and brought to life with motion. The visual system was applied across printed invitations, social media, and spatial design.

 

↳ Outcome

The event theme and identity helped define an evening celebrating the Henry, and raised hundreds of thousands of dollars supporting the museum’s mission to center art and artists, amplify underrepresented voices, and provide transformative experiences for all.

Gantri + Michael Bennett

As part of our ongoing, integrated creative partnership with Gantri.

As part of our ongoing, integrated creative partnership with Gantri, Landscape collaborated with multidisciplinary artist and designer Michael Bennett, ex-NFL star and founder of Studio Kër, to bring a sculptural lighting concept to life rooted in cultural storytelling and contemporary form.

Based in Hawaii, Bennett creates African-inspired furniture and objects that blend his Louisiana upbringing with Senegalese influences, translating a personal journey of self-discovery and reconnection with heritage into tangible design. The Michael Bennett x Gantri lamp extends this practice into light, existing as both a functional object and an expression of identity, community, and belonging.

Working collaboratively to define the Creative Content Strategy, Art Direction, Content Production, and in-house Photo and Video creation.

Solugen

Driving Demand for a Bio-Based Manufacturing Leader

 

↳ Challenge

Solugen, a rapidly scaling $200M Series D climate technology company is revolutionizing everyday chemicals through synthetic biology. The company needed to showcase its first-of-a-kind Bioforge™ platform and drive demand for its growing range of solutions across multiple industries, including agriculture, energy, water treatment, and personal care.

 

↳ Opportunity

Landscape collaborated with their team in identifying strategic opportunities across the brand’s visual system and digital storytelling to better educate and engage customers, policymakers, and talent and while affirming Solugen’s position as climate technology category leader.
A guiding principle for the evolution was to signal the commercial promise of its novel solutions by balancing scientific and technical precision with real-world value. We crafted a digital space that engages, educates, and converts.

 

↳ Outcome

The evolved brand and digital platform effectively positions Solugen as a forward-thinking, science-driven leader and reliable business partner in this critical new category. Since the launch, Solugen initiated new innovation partnerships, broke ground on a new state-of-the-art biomanufacturing facility, and secured commitment for a $213.6M DOE loan guarantee to bolster U.S. Leadership in Green Manufacturing.

DOG

DOG is a dynamic project space freely exploring ideas, experiences, imagery, language, connectivity, unknowns. An experimental, physical complement and counterpoint to the branding and creative services work commissioned by Landscape’s clients.

DOG has become a Bay Area cultural staple since its inception as an experimental outlet for the Landscape team. Regular event openings draw between 300 to 700 guests, attracting partnerships with Vimeo and coverage by The San Francisco Chronicle. Crowds often spill into the street outside the space or fill the storied Victoria Theatre entirely.

Programming at DOG is driven by the team’s interests and cultural, social, and technological trends, and reflects the studio’s commitment to nurturing our collective social fabric. Each event [currently E1-E13] explores a distinct topic through an intentional physical experience, serving to connect the local geographic and creative community and embracing all the serendipitous, intimate, and joy-filled opportunities associated with live programming.

The heavy, raw, angular furniture and warm palette, designed in collaboration with Studio AHEAD (recognized by Architectural Digest as one of the New American Voices of the Year), eschews the white-walled gallery and mid-century-clad tropes associated with the majority of established galleries or traditional design studios. This distinct environment invites visitors, exhibitors, and partners to adapt and interact in newer and more unexpected manners, enhancing the uniqueness of each event.

Previous Programming Has Included:

↳ [E5] Issues — An Independent Publishing Retail Pop-Up
↳ [E12] Relate(): AI BONDS — An AI Companionship Panel
↳ [E10] Dark Thoughts — An Independent Horror Film Festival
↳ [E9] Ingredient — An Ecological, Movement-Based Fundraiser
↳ [E11] Black Rodeo — A Photo Exhibit Exploring Black Rodeo Culture

Upcoming Programming Will Feature:

↳ Ecology & Food
↳ Sport & Expression
↳ Experiential Sound Design
↳ Independent Filmmaking
↳ More…

DOG exemplifies the potential of a physical space to engage and support the community, transforming the concept of a creative studio and offering a platform that fosters connection, creativity, and exploration.

To explore more about DOG visit
↳ dogdogdog.xyz

For partnership opportunities & submissions
↳ dog@dogdogdog.xyz

 

Ava

Ava, one of California’s largest Community Choice Aggregators, and a public company, is committed to helping communities gain access to clean, affordable energy. Today, Ava delivers power to over 1.7M people and is predicted to generate nearly $25M in savings to these customers during their ‘23-’24 fiscal year.

Ava’s programs make it easier for households, business owners, and cities to lower energy costs, upgrade systems and appliances, and prevent power outages. We worked alongside their team and broader community stakeholders to articulate an evolved brand positioning, name, and identity system that supports rapid growth and signals leadership in the clean energy transition. 

The redesigned brand system guides a wider public towards an approach to energy usage that builds more vibrant and sustainable communities. Ultimately becoming more affordable, cleaner, and healthier for those who switch from traditional utilities. The brand transforms energy from an often overlooked utility into an opportunity to grow and create — a smarter home, a future-proofed business, a city that flourishes.

The previous name, East Bay Community Electric (EBCE), spoke to an authentic origin story and intention but risked alienating customers in their expanding service geographies. The new name, Ava, is about welcoming new customers— from Alameda to the Valley—and offers a more emotive, memorable, and scalable platform from which to foster growth. 

Ava’s new brand overcomes the tropes and stigmas associated with environmentally conscious offerings by avoiding greenwashing or asking their customers to make sacrifices. Rather, the brand evokes a hopeful, inspirational, and accessible near-term reality — embodied by candid photography highlighting relatable narratives and delightful illustrations that unpack otherwise uninteresting or complex topics. A bright, highly differentiated palette within Ava’s category creates distinct signal power – offering a hopeful backdrop to a clear, actionable, and inspiring messaging platform – flexible enough to appeal to residential customers, commercial owners, and municipal partners equally.

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Hyde Park Labs

A joint venture between leading real estate developers Beacon Capital Partners and Trammell Crow Co., Hyde Park Labs is a state-of-the-art science venture campus initiated by the University of Chicago. The 302k sq ft building is purpose-built to accelerate mission-driven science ventures from seed to scale, shaping new futures from supercomputing and molecular engineering to material science and beyond.

Hyde Park Labs will open its doors in 2025, centering its tenants in Chicago’s vibrant South Side neighborhood amidst more than 140 leading institutions, such as the Chicago Quantum Exchange, Pritzker Nanofabrication Facility, Duality Quantum Venture Accelerator, and the Polsky Center.

Landscape partnered with Beacon Capital Partners and Trammell Crow Co. on a progressive brand identity system to convey the unique convergence of diverse perspectives, collective optimism, and commitment to inclusive science all in one place—including verbal identity, brand marks, color palette, typography, photography, architectural renderings, signage, and digital marketing assets.

Full case study coming soon.

Black Rodeo

Black Rodeo is a celebration of Black Americana by photographer Tricia Turner, inspired by the social narratives and history of African-American heritage and cowboys in rodeo culture. Spanning her time traversing California and the Southwest, Turner’s series masterfully captures the lifestyle, traditions, and pride embedded in the legacies of lifelong bull riders, paying homage to trailblazers like Myrtis Dightman, who shattered barriers by competing in the National Finals Rodeo.

As part of our ongoing pro-bono initiative dedicated to empowering Black-owned businesses, Landscape designed a leather-strapped book that blends Tricia’s sophisticated lens on Westerns, history, and fashion—which we had the pleasure of releasing along with an exhibition of her photographs at DOG [E11].

Deconstructing the myth of the American cowboy and negative stereotypes surrounding Black masculinity and fatherhood, Black Rodeo is a visual anthology that looks into the past while documenting what each subject hopes to carry into the future—stylistically referencing the iconic visual tropes and imagery of the American West.

Inspired by this narrative, the book’s large format, expansive layouts, and typography is evocative of the vast American West, captivating viewers with striking portraits. Beyond its black foil stamped cover, we highlight the story of a young cowboy tracing his father’s path, featuring a tipped-in accordion insert, with the addition of leather straps as a nod to rodeo fashion and lasso techniques.

Tricia Turner is a U.S. based advertising and editorial photographer who has worked with esteemed publications and brands such as Vogue Italia, Harper’s Bazaar, The New York Times, Levi’s, and Gap.

Printed by: Edition One in Richmond, CA
Size: 9 x 12 inches
Pages number: 132

RATIO

Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.

Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.

We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.

From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.

Commure

Care shouldn’t come with compromise. Backed by a team of medical experts and leading technologists, Commure is creating the tools for a healthcare ecosystem that puts people first—starting with software. After raising over $500 million of Series D funding, Commure approached Landscape to build an evolved brand identity that inspires providers, patients, and everyone in between.

As the industry’s first operating system with original applications, Commure is uniting a diverse network of health innovators around a single universal platform. In a category defined by complexity, we shaped a visual language that captures a clear mission: empowering the people who make health happen to deliver exceptional care. We began with a new symbol that tells a compelling story of collaboration. In a similar nod to the open exchange of ideas, the wordmark is constructed to reflect trust and humility.

Set against a colorful backdrop, the system is centered around hand-drawn illustrations that celebrate the people who are working together in service of collective wellbeing. In addition, warm typography and striking data visualizations signal the expertise and precision required to architect ambitious ideas. When applied across the digital experience, the brand identity affirms Commure as a pioneer of modern healthcare.

Slé

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.

We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.

Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.

San Francisco Design Week 2021

Power is everywhere.

It’s local and global, personal and public, selfish and selfless.

There is power in the food we eat, the music we make, and the ideas we share.

Power is a seat at the table, a path forward, and a new beginning.

Torsa Studios

↳ Challenge
Launch Campaign for the New Heights Collection

Shaped by an essential approach to activewear, Torsa is reimagining the way people move through the world. The brand strives to create pieces that embody unobtrusive beauty, a quality defined by a unique balance of simple forms and complex materials. Based in the UK, Torsa approached Landscape to help bring a global perspective to their story and accelerate their growth.

 

↳ Opportunity

Shot in the streets of Oakland, California, we created a campaign that captures the space between performance and play. The imagery showcases Torsa’s iconic uniform against a vibrant backdrop of taco trucks, trail runs, and neighborhood rides. Engineered for everyday life, the collection is designed to move with you.

 

↳ Outcome

The campaign helped broaden Torsa’s international appeal and corresponded with its first wholesale retail accounts—including Selfridges.

Curative

Better Health, Delivered Equitably

When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.

Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.

We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.

With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.

NorthPark

How does the modern office keep up with the changing expectations of a younger, creative-class?

A new generation demands a new (and improved) place to work. We partnered with EQ Office, a leading property management company, to reposition, rename, and rebrand one of their flagship Bay Area assets. Previously known as Embarcadero Square, a mixed-use campus on San Francisco’s waterfront, it required a new name and identity to signal a new approach to the modern workspace.

Working through a comprehensive naming process with their senior leadership, we developed a name that signals a relaxed and desirable work atmosphere, surrounded by ample green space in the heart of downtown San Francisco. Welcome to NorthPark, an unexpected urban oasis.

Drawing inspiration from NorthPark’s natural character and distinct location (between thriving Jackson Square, San Francisco’s breezy waterfront, and the bustling Financial District), we positioned the brand to highlight its ideal open space, and unique village-like format and feel; in a word, perfectly off-centered.

A warm and inviting logotype, hand-drawn illustrations, and natural palette create an atmosphere that blends the vibrant energy of the property’s surroundings with an inner sense of calm; a brand that makes space for new connections, ideas, and fast-growing companies.

If you’re in the neighborhood, look for inspiration at NorthPark — 560 Davis Street, in San Francisco.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

Good & Common

In July of 2020, following the murder of George Floyd, Landscape announced a pro-bono initiative to support Black-owned businesses. DeWitt Lacy, a local attorney, reached out to our team with the goal of creating a free resource to educate Americans about their civil rights.

The collaboration led to the launch of Good & Common, an online platform dedicated to helping people learn more about what their rights are, how to exercise them, and what to do if they are violated. The platform translates Lacy’s extensive legal experience into accessible and actionable information for every American.

From research and strategy to design and development, we worked with Lacy to architect and build a digital tool that could deliver fundamental knowledge to the public, simply. Equal parts urgent and optimistic, the visual language was largely inspired by posters, pamphlets, and buttons found throughout the civil rights movement. While the identity leverages bold color and typography to capture attention, it also serves as a straightforward framework to communicate complex information with clarity. The name, Good & Common, was chosen to reflect the brand’s universal and democratic ambitions.

Good & Common hopes to build a campaign that can reach everyone from policy makers to public schools, local leaders to small businesses, and communities nationwide.

West Coast Industries

How does one of America’s most established furniture manufacturers position themselves for growth in the digital age?

Designed and made in California, West Coast Industries (WCI) is a respected maker of premium contract furniture. Industry experts in manufacturing custom tables and seating, they boast a client list that includes Hilton, Hyatt, W Hotels, Conde Nast, Twitter, Cisco, SF MoMA, and the Philadelphia Museum of Art.

As part of an ambitious growth strategy, WCI entrusted Landscape to reexamine and reimagine the West Coast Industries’ brand. Over the course 
of a year, we designed a net-new experience to more clearly convey their offering within an increasingly competitive market.

Working closely with their leadership team, we redefined their brand position, messaging, and digital experience. Updated brandmarks, palette, and typography allowed the company to signal their role as a contemporary design partner to a new generation of designers. Bespoke photography, a deep illustration library, and process-focused video expanded the company’s reach across mediums.

Online, we streamlined 
a complex product portfolio into an intuitive information architecture, presenting a simple and confident arrangement supported by warm, custom content that improved the emotional connection with 
their customers. Additionally, the site offers a range of unique functionality to expedite the specification and ordering process for both designers and WCI’s customer service team.

As a result, WCI registered a double-digit percentage increase in critical sales shortly 
after the launch, while remaining true to the values that have shaped 
its legacy.

Visit westcoastindustries.com

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

60 Decibels

When help is on the way, will it actually make a difference?

60 Decibels works with organizations around the world to better understand their customers, suppliers, and beneficiaries. Named after the volume of the human voice, 60 Decibels makes it possible to listen to the people that matter most. With a network of over 150 trained researchers, 60 Decibels measures social impact in 77 languages and 34 countries.

Through a proprietary research approach, 60 Decibels combines voice, SMS, and other technologies to collect remote data with survey tools. Thanks to these methods, 60 Decibels exposes transformative insights for greater impact and a measurably better world.

We worked with their global leadership team to articulate a new brand narrative, identity, and digital experience. A meeting of the technical and the emotional, the identity pulls language directly from the field, drawing connections between big data and individual voices. An extensible data visualization system, an international color palette, and a simple set of templates has allowed the 60 Decibels team to take confident ownership over their hyper-regionalized communications.

Atoms

Propelled by the belief that great design inspires you to be and do better, Atoms set out to create the ideal shoes for everyday wear. Building upon rave reviews from early customers and a growing waitlist, Atoms’ founders came to us looking to better articulate their brand and scale their business.

Working in partnership, we codified a concise brand expression and translated it into a thoughtful, premium, end-to-end customer journey. The engagement included rethinking a new e-commerce website, rich content creation, a bespoke packaging experience, and a comprehensive collateral system. The evolved brand positions Atoms as a highly versatile tool for curiosity, creativity, experimentation, and new experiences.

More to come as the brand continues to roll out.

Google Ara

Google ATAP (Advanced Technologies & Products) approached Landscape to help further define the brand language for Project Ara (Google’s modular phone). The ongoing collaboration spanned a diverse set of activities. Most prominently, ATAP’s Ara presentation at Google I/O, their annual developer-focused conference held in San Francisco, and a 100+ page, narrative-driven brand book.

A glimpse into the future of the product experience was highlighted via a short film. The piece was shown on-stage at I/O and featured online on the Google Ara website. The video highlights a variety of ways in which Ara adapts to and enriches the lives of its community.

Viewed over two million times in the first 48 hours the video now has over four million views and was featured by: Engadget, The Verge, Wired, Hypebeast, USA Today, Gizmodo, CNN, Forbes, Tech Crunch, Mashable, Venture Beat, Business Insider, Buzzfeed, and many more.

Vicarious

Intelligent Robotics for the Next Age

In a not so distant memory, intelligent robots were the whimsical avatars of fantasy. The stuff of Star Wars and The Jetsons. Today, thanks to AI and machine learning, robots are becoming more versatile and affordable than ever. This progress is due largely in part to Vicarious, an intelligent robotics startup backed by Elon Musk, Jeff Bezos, and Mark Zuckerberg. After 10 years of advanced AI research, Vicarious has evolved its offering to become the world’s first provider of Robots-as-a-Service.

We worked with Vicarious to overhaul their brand strategy as they evolved from research leader to automation expert. Because automation is not the same for small businesses as it is for large enterprises, Vicarious needed a design solution that could signal different benefits to different audiences. To articulate this effectively, we updated the positioning and messaging sitewide, in tandem with a new design direction, and a new site architecture. We produced a full content library of visual assets, including animations, still photography, and video that showcase the advanced robotic applications in action.

Vicarious’ unique business model allows access to AI-powered robotics for immediate use, with end-to-end support, at no upfront investment. In the midst of the digital revolution it can be difficult to notice the next big thing when it arrives, but Vicarious will be impossible to ignore.

More about this project coming soon.

Punch List

Punch List makes home remodeling easy.

Built for both homeowners and contractors, Punch List helps teams communicate, track timelines and budgets, and manage payments — all through an intuitive app.

To bring Punch List to market, we established a brand system that could communicate this ease and utility across every touchpoint. We worked closely with Punch List’s founders to develop the brand story, introduce a flexible visual design language, and content library — connecting it all through a compelling web experience.

Beyond the marketing experience, we helped re-architect the product itself. After stripping the app to its key functionality, we explored multiple interaction paradigms, created delightful branded moments throughout, and supported the development process through launch.

To communicate Punch List’s value-add, we needed to reach two distinct audiences simultaneously. Through photography, motion design, and thoughtful messaging, we created a brand story that was simple and specific for homeowners and contractors alike.

Home remodeling might be messy, but it doesn’t have to be hard.

Afresh

Leaving $18B on the Table

Afresh is reinventing the fresh food supply chain with human-centered artificial intelligence — making fresher, healthier food wildly efficient and accessible to all.

We worked with the Afresh team to articulate a clear promise: fresher food, happier customers, healthier business. Together, we explored thought-provoking ways to illustrate the unacceptable magnitude of global food waste and highlight the importance of their modern solution across a beautiful web experience.

To maximize business relevance, the resulting brand identity system balanced an ownable and comprehensive visual language with understandable grocery vernacular. A custom wordmark and symbol express an advanced solution, while industry-specific messaging communicates the benefits and value for grocers and prospective talent, for this rapidly growing company.

Plethora

Incredibly forward looking, Plethora aims to redefine the process of design for manufacturing, and ultimately the manufacturing process itself. Plethora’s offering is both tangible and abstract, creating physical components, and catalyzing ambitious problem solving by enabling more free-flowing ideation and iteration.

Landscape worked with Plethora to redefine their entire identity system and website, positioning them as a visionary leader within the on-demand manufacturing ecosystem.

Mission Critical

Essential Gear for Extraordinary Dads™

Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.

After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.

In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.

Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.

Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.

Samovar

Already positioned as an authority within the tea community, Samovar approached Landscape to more clearly articulate their brand vision and craft an extensible platform upon which they could further grow their business.

The in-depth identity update shifted Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. The strategy focused on communicating the quality of their tea without pretense or affect, thereby broadening Samovar’s appeal to those less familiar with drinking tea.

The partnership included the redefinition of virtually all of Samovar’s touchpoints — brand identity and guidelines, packaging, collateral, service design, and interior design in collaboration with their architectural team.

The work has been featured by Dwell, Wallpaper*, San Francisco Chronicle, California Home & Design, and Fast Company.

Samovar has since grown their business to include three new locations in San Francisco, including the international terminal at SFO and highly desirable locations on Valencia Street and Fillmore Street.

Mirra

Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.

With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.

The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.

Minus-8

As though derived from an unknown point in the future, Minus-8 embodies the confluence of tradition and disruption. Pairing proven technologies such as Japanese movement and PVD coatings with space age details, Minus-8 subverts trends and defies categorization.

Landscape worked with the Minus-8 team to refine the brand’s identity as well as design their flagship touchpoints.

To develop a digital showcase worthy of its watches, Landscape designed a responsive e-commerce experience that provokes boundaries both technically, and aesthetically. By pushing the Magento platform into an experimental realm, we created an interface that facilitates a compelling shopping experience, and a futuristic brand story.

With pristine details and confident styling, each timepiece is an engineered work of art. By creating a catalog with the same characteristics, Landscape extended the Minus-8 design language into a hermetically sealed expression of the brand. Utilizing a unique combination of substrates and processes, each catalog is intended to create a personal and multi-sensory experience for the viewer.

Much like the watches themselves, each Minus-8 experience appears to have been created in some sort of future laboratory. Equal parts elegant, industrial, and architectural, the results are focused experiences, each truly in a class by itself.

Van Acker

Van Acker Construction Associates, one of the most sought after private construction companies on the west coast, represents the intersection of design, development and execution. Since 1987, the practice has successfully taken on ambitious and complex projects, delivering the highest level of general contracting and construction management services for over 20 years.

The complete identity update included all formal identity elements, printed collateral, physical site signage, and a redesigned marketing website. A clearly differentiated design strategy communicates the equally distinct service offering Van Acker provides. Additionally, the brand experience reflects the level of consideration, sophistication, and rigor that Van Acker maintains across every facet of their business.

To protect the privacy of its clientele, Van Acker’s digital portfolio focuses on architectural details. This approach circumvented the challenge of divulging too much information about the locations of the buildings and also offered the opportunity to showcase Van Acker’s craftsmanship.

The Big Lift

The Big Lift is a bold social venture supported by the Silicon Valley Community Foundation that aims to transform early learning. It combines high-quality and connected learning experiences from preschool to third grade, with a focus on increasing reading proficiency, reducing chronic absence and summer learning loss, and engaging families to support learning in school and at home.

In 2015 Landscape began working with The Big Lift to help their team define a captivating and flexible brand narrative and graphic system to support the ongoing and highly variable efforts of their fundraising and marketing teams. The identity has proven to resonate equally with funders, parents, and very young students — fostering a community of evangelists and driving fundraising at scale.

The Big Lift identity conveys a progressive and deliberate non-profit in an effort to dissuade any doubt regarding the focused trajectory of the initiative. This was particularly critical to convey to a Silicon Valley business-centric audience — frequently approached by less structured non-profit efforts.

The digital presence features emotive photography and video, in addition to an unexpected palette and assertive typography to promote The Big Lift’s story. Bold, clear infographics support a validated effort. The approach is reductive of clutter, speaking to The Big Lift’s efficient and organized way of operating, necessary for taking on a challenge of this magnitude. Unexpected perspectives allude to a transformative way of looking at the issues, and an opportunity to be part of something big.

As part of our team’s ongoing partnership we produced a fundraising video to capture both the momentum and the impact of the program to date. The video engages its audience at an emotional level, conveying the challenges their students face daily, the joys of childhood, and the hope the program offers. To date, the video has helped raise over $1.5 million dollars for the program.

Hopelab

Hopelab is a social innovation lab focused on designing science-based technologies to improve the health and well-being of teens and young adults, a demographic underserved by the traditional healthcare system. Their current projects include interventions related to cancer, mental health, and parenting.

Landscape was approached by Hopelab to help clarify their communications wholistically. The engagement began with a comprehensive rebrand and the launch of a newly architected website to more clearly convey their mission and structure as an less-traditional organization.

Today, we are honored to continue to work closely with their team to support their inspirational endeavours across a variety of mediums.

Intel x Olympics

Intel is reimagining the future of the Olympic Games with leading-edge technologies like virtual reality, 5G, and drone light shows. For the 2018 Olympic games in PyeongChang, Landscape collaborated with the brand team at Intel to create the visual identity system and guidelines for all touchpoints of the Intel Olympics worldwide partnership.