Outcome: Lead Emergent Categories

positioning brands for defensible leadership and customer engagement to drive growth in emerging categories.

Modal

↳ Challenge

Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads.

Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.

 

↳ Opportunity

We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables.

Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.

Landscape defined a cohesive universe of custom graphics, motion, and AI-generated imagery to support a seamless, high-fidelity digital experience and brand. The AI-enabled approach offers Modal a brand identity that is equally differentiated as it is extensible.

 

↳ Outcome

With the launch of its evolved brand and digital experience,
Modal now stands out as a category leader, enabling entirely
new possibilities for progressive developers at every scale and accelerating product adoption.

 

↳ Visit
modal.com

Seed

↳ Challenge
Growing Demand for Microbiome Innovation

Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.

 

↳ Opportunity

To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.

Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.

 

↳ Outcome

Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.

Mindbloom

Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.

The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.

The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.

Antora

↳ Challenge

Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output.

Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power.

As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.

 

↳ Opportunity

Through in-depth interviews and category research, we identified the signals necessary  to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction.

Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas.

Antora is now preparing to deploy large-scale commercial installations, supported by a brand and site that communicates the company’s value, advantages, and expertise with clarity and positivity. The evolved brand system features bold, industrial typography paired with a color palette inspired by natural utility—wind, sun, and earth. Detailed, extensible renders and custom animations highlight the simplicity and scalability of Antora’s energy storage solution, from individual carbon blocks to industrial-size installations.

A suite of ownable graphic devices inspired by Antora’s logo motifs serves as visual accents throughout the digital experience. Dynamic photography captures the deployment of Antora’s systems in industrial settings, keeping people front and center while emphasizing the scale of the installations.

 

↳ Outcome

The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.

 

↳ Learn More

antora.com
Time: America’s Top Greentech Companies
Time: The Best Inventions of 2023
MIT Technology Review

Peak Energy

Accelerating Awareness for Clean Energy Storage

 

↳ Challenge

Peak Energy is the first American venture to advance globally proven Sodium-Ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy.

Backed by Eclipse Ventures, Xora Innovation, and TDK Ventures, the company was preparing to come out of stealth mode and needed a new brand and site to drive awareness.

 

↳ Opportunity

Together with their leadership, Landscape identified a category-leading brand position centered on Sodium-Ion’s superior performance, reliability, and scalability as energy storage medium.

The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette. Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.

 

↳ Outcome

Peak Energy is preparing to deploy large-scale energy storage systems to leading power producers and utilities, supported by a brand and site that establish Peak’s as a crucial player in our country’s transition towards clean energy and a resilient grid.

 

↳ Named to The Information’s 50 Most Promising Startups of 2024
↳ Time’s Top 100 CEO’s 2025

Aeon

↳ Challenge

A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.

↳ Opportunity

Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.

The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.

↳ Outcome

Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.

Explore the launch site

Solugen

Driving Demand for a Bio-Based Manufacturing Leader

 

↳ Challenge

Solugen, a rapidly scaling $200M Series D climate technology company is revolutionizing everyday chemicals through synthetic biology. The company needed to showcase its first-of-a-kind Bioforge™ platform and drive demand for its growing range of solutions across multiple industries, including agriculture, energy, water treatment, and personal care.

 

↳ Opportunity

Landscape collaborated with their team in identifying strategic opportunities across the brand’s visual system and digital storytelling to better educate and engage customers, policymakers, and talent and while affirming Solugen’s position as climate technology category leader.
A guiding principle for the evolution was to signal the commercial promise of its novel solutions by balancing scientific and technical precision with real-world value. We crafted a digital space that engages, educates, and converts.

 

↳ Outcome

The evolved brand and digital platform effectively positions Solugen as a forward-thinking, science-driven leader and reliable business partner in this critical new category. Since the launch, Solugen initiated new innovation partnerships, broke ground on a new state-of-the-art biomanufacturing facility, and secured commitment for a $213.6M DOE loan guarantee to bolster U.S. Leadership in Green Manufacturing.

DOG

DOG is a dynamic project space freely exploring ideas, experiences, imagery, language, connectivity, unknowns. An experimental, physical complement and counterpoint to the branding and creative services work commissioned by Landscape’s clients.

DOG has become a Bay Area cultural staple since its inception as an experimental outlet for the Landscape team. Regular event openings draw between 300 to 700 guests, attracting partnerships with Vimeo and coverage by The San Francisco Chronicle. Crowds often spill into the street outside the space or fill the storied Victoria Theatre entirely.

Programming at DOG is driven by the team’s interests and cultural, social, and technological trends, and reflects the studio’s commitment to nurturing our collective social fabric. Each event [currently E1-E13] explores a distinct topic through an intentional physical experience, serving to connect the local geographic and creative community and embracing all the serendipitous, intimate, and joy-filled opportunities associated with live programming.

The heavy, raw, angular furniture and warm palette, designed in collaboration with Studio AHEAD (recognized by Architectural Digest as one of the New American Voices of the Year), eschews the white-walled gallery and mid-century-clad tropes associated with the majority of established galleries or traditional design studios. This distinct environment invites visitors, exhibitors, and partners to adapt and interact in newer and more unexpected manners, enhancing the uniqueness of each event.

Previous Programming Has Included:

↳ [E5] Issues — An Independent Publishing Retail Pop-Up
↳ [E12] Relate(): AI BONDS — An AI Companionship Panel
↳ [E10] Dark Thoughts — An Independent Horror Film Festival
↳ [E9] Ingredient — An Ecological, Movement-Based Fundraiser
↳ [E11] Black Rodeo — A Photo Exhibit Exploring Black Rodeo Culture

Upcoming Programming Will Feature:

↳ Ecology & Food
↳ Sport & Expression
↳ Experiential Sound Design
↳ Independent Filmmaking
↳ More…

DOG exemplifies the potential of a physical space to engage and support the community, transforming the concept of a creative studio and offering a platform that fosters connection, creativity, and exploration.

To explore more about DOG visit
↳ dogdogdog.xyz

For partnership opportunities & submissions
↳ dog@dogdogdog.xyz

 

Ava

Ava, one of California’s largest Community Choice Aggregators, and a public company, is committed to helping communities gain access to clean, affordable energy. Today, Ava delivers power to over 1.7M people and is predicted to generate nearly $25M in savings to these customers during their ‘23-’24 fiscal year.

Ava’s programs make it easier for households, business owners, and cities to lower energy costs, upgrade systems and appliances, and prevent power outages. We worked alongside their team and broader community stakeholders to articulate an evolved brand positioning, name, and identity system that supports rapid growth and signals leadership in the clean energy transition. 

The redesigned brand system guides a wider public towards an approach to energy usage that builds more vibrant and sustainable communities. Ultimately becoming more affordable, cleaner, and healthier for those who switch from traditional utilities. The brand transforms energy from an often overlooked utility into an opportunity to grow and create — a smarter home, a future-proofed business, a city that flourishes.

The previous name, East Bay Community Electric (EBCE), spoke to an authentic origin story and intention but risked alienating customers in their expanding service geographies. The new name, Ava, is about welcoming new customers— from Alameda to the Valley—and offers a more emotive, memorable, and scalable platform from which to foster growth. 

Ava’s new brand overcomes the tropes and stigmas associated with environmentally conscious offerings by avoiding greenwashing or asking their customers to make sacrifices. Rather, the brand evokes a hopeful, inspirational, and accessible near-term reality — embodied by candid photography highlighting relatable narratives and delightful illustrations that unpack otherwise uninteresting or complex topics. A bright, highly differentiated palette within Ava’s category creates distinct signal power – offering a hopeful backdrop to a clear, actionable, and inspiring messaging platform – flexible enough to appeal to residential customers, commercial owners, and municipal partners equally.

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Commure

Care shouldn’t come with compromise. Backed by a team of medical experts and leading technologists, Commure is creating the tools for a healthcare ecosystem that puts people first—starting with software. After raising over $500 million of Series D funding, Commure approached Landscape to build an evolved brand identity that inspires providers, patients, and everyone in between.

As the industry’s first operating system with original applications, Commure is uniting a diverse network of health innovators around a single universal platform. In a category defined by complexity, we shaped a visual language that captures a clear mission: empowering the people who make health happen to deliver exceptional care. We began with a new symbol that tells a compelling story of collaboration. In a similar nod to the open exchange of ideas, the wordmark is constructed to reflect trust and humility.

Set against a colorful backdrop, the system is centered around hand-drawn illustrations that celebrate the people who are working together in service of collective wellbeing. In addition, warm typography and striking data visualizations signal the expertise and precision required to architect ambitious ideas. When applied across the digital experience, the brand identity affirms Commure as a pioneer of modern healthcare.

Gravity

Driving Demand for Industrial Decarbonization

 

↳ Challenge

Gravity is a SaaS platform helping large-scale enterprises measure, manage, and reduce carbon emissions across complex value chains. Their team was starting to roll out its platform to early-stage customers and needed a brand and site to accelerate market traction for their solution.

 

↳ Opportunity

We partnered with their team to identify an opportunity to position Gravity as a streamlined path toward net zero emissions, helping industrial operators navigate the complexity of emissions management. To stand out in a crowded category full of complicated software, we created a singularly powerful brand identity and digital experience that communicates Gravity’s ease of use, innovative approach, and relevance to a broad range of sectors.
Equal parts sturdy and sophisticated, the visual language is designed to inspire an audience of operators and investors to compete in an planet-positive economy. We created a symbol and wordmark that reflect the gravitational planes found throughout the Earth’s atmosphere. Complemented by a warm color palette and simple typographic system, the brand is brought to life by way of brilliant photography that uses scale to speak to the venture’s bold ambitions.
The website introduced Gravity’s solution to customers and is constructed to help audiences easily navigate the offering and see the value for their business.

 

↳ Outcome

Launched alongside $5 million of funding from Eclipse Ventures, the new brand identity and digital experience supported the acquisition of key customers who are now using Gravity as a critical solution to reduce emissions, for a business- and planet-positive future.

Curative

Better Health, Delivered Equitably

When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.

Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.

We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.

With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

West Coast Industries

How does one of America’s most established furniture manufacturers position themselves for growth in the digital age?

Designed and made in California, West Coast Industries (WCI) is a respected maker of premium contract furniture. Industry experts in manufacturing custom tables and seating, they boast a client list that includes Hilton, Hyatt, W Hotels, Conde Nast, Twitter, Cisco, SF MoMA, and the Philadelphia Museum of Art.

As part of an ambitious growth strategy, WCI entrusted Landscape to reexamine and reimagine the West Coast Industries’ brand. Over the course 
of a year, we designed a net-new experience to more clearly convey their offering within an increasingly competitive market.

Working closely with their leadership team, we redefined their brand position, messaging, and digital experience. Updated brandmarks, palette, and typography allowed the company to signal their role as a contemporary design partner to a new generation of designers. Bespoke photography, a deep illustration library, and process-focused video expanded the company’s reach across mediums.

Online, we streamlined 
a complex product portfolio into an intuitive information architecture, presenting a simple and confident arrangement supported by warm, custom content that improved the emotional connection with 
their customers. Additionally, the site offers a range of unique functionality to expedite the specification and ordering process for both designers and WCI’s customer service team.

As a result, WCI registered a double-digit percentage increase in critical sales shortly 
after the launch, while remaining true to the values that have shaped 
its legacy.

Visit westcoastindustries.com

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

60 Decibels

When help is on the way, will it actually make a difference?

60 Decibels works with organizations around the world to better understand their customers, suppliers, and beneficiaries. Named after the volume of the human voice, 60 Decibels makes it possible to listen to the people that matter most. With a network of over 150 trained researchers, 60 Decibels measures social impact in 77 languages and 34 countries.

Through a proprietary research approach, 60 Decibels combines voice, SMS, and other technologies to collect remote data with survey tools. Thanks to these methods, 60 Decibels exposes transformative insights for greater impact and a measurably better world.

We worked with their global leadership team to articulate a new brand narrative, identity, and digital experience. A meeting of the technical and the emotional, the identity pulls language directly from the field, drawing connections between big data and individual voices. An extensible data visualization system, an international color palette, and a simple set of templates has allowed the 60 Decibels team to take confident ownership over their hyper-regionalized communications.

Google Ara

Google ATAP (Advanced Technologies & Products) approached Landscape to help further define the brand language for Project Ara (Google’s modular phone). The ongoing collaboration spanned a diverse set of activities. Most prominently, ATAP’s Ara presentation at Google I/O, their annual developer-focused conference held in San Francisco, and a 100+ page, narrative-driven brand book.

A glimpse into the future of the product experience was highlighted via a short film. The piece was shown on-stage at I/O and featured online on the Google Ara website. The video highlights a variety of ways in which Ara adapts to and enriches the lives of its community.

Viewed over two million times in the first 48 hours the video now has over four million views and was featured by: Engadget, The Verge, Wired, Hypebeast, USA Today, Gizmodo, CNN, Forbes, Tech Crunch, Mashable, Venture Beat, Business Insider, Buzzfeed, and many more.

Vicarious

Intelligent Robotics for the Next Age

In a not so distant memory, intelligent robots were the whimsical avatars of fantasy. The stuff of Star Wars and The Jetsons. Today, thanks to AI and machine learning, robots are becoming more versatile and affordable than ever. This progress is due largely in part to Vicarious, an intelligent robotics startup backed by Elon Musk, Jeff Bezos, and Mark Zuckerberg. After 10 years of advanced AI research, Vicarious has evolved its offering to become the world’s first provider of Robots-as-a-Service.

We worked with Vicarious to overhaul their brand strategy as they evolved from research leader to automation expert. Because automation is not the same for small businesses as it is for large enterprises, Vicarious needed a design solution that could signal different benefits to different audiences. To articulate this effectively, we updated the positioning and messaging sitewide, in tandem with a new design direction, and a new site architecture. We produced a full content library of visual assets, including animations, still photography, and video that showcase the advanced robotic applications in action.

Vicarious’ unique business model allows access to AI-powered robotics for immediate use, with end-to-end support, at no upfront investment. In the midst of the digital revolution it can be difficult to notice the next big thing when it arrives, but Vicarious will be impossible to ignore.

More about this project coming soon.

Plethora

Incredibly forward looking, Plethora aims to redefine the process of design for manufacturing, and ultimately the manufacturing process itself. Plethora’s offering is both tangible and abstract, creating physical components, and catalyzing ambitious problem solving by enabling more free-flowing ideation and iteration.

Landscape worked with Plethora to redefine their entire identity system and website, positioning them as a visionary leader within the on-demand manufacturing ecosystem.