For scientists, less time managing lab equipment means more time for discovery. But today’s inefficient methods of running experiments drain time and energy. Radix makes complex biology lab work radically simple, giving time back to scientists to do better science.
Backed by MIT’s tough-tech incubator, The Engine, Radix approached us to help define their strategy, brand, and website. An innovative system software, Radix runs and tracks lab experiments, managing the process from start to finish. We worked with the founding team to distill this advanced technology into a compelling narrative, for both established life science companies and leading academic institutions.
Transforming the way we experiment enables faster discoveries and greater scientific progress, ultimately leading to better health for all. The new brand language combines pragmatic graphics with abstract fluid animations, illustrating the functionality and impact of this largely invisible system software.
We’re excited to see Radix’s powerful platform improve the lives of scientists everywhere, so they can do more of what they do best.