Theme: Human Wellbeing

Seed

↳ Challenge
Growing Demand for Microbiome Innovation

Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.

 

↳ Opportunity

To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.

Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.

 

↳ Outcome

Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.

Mindbloom

Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.

The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.

The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.

Journ

↳ Challenge

Journ’s founders built a skincare line grounded in natural ingredients, diverse skin-tones, and global inspiration. After finding initial success they prepared to launch a broader range of products and a corresponding product architecture to help their community find the products best suited for their individual needs. Landscape was appointed to help define this product system as well as further express the sustainability, sensory richness, and global stories associated with their products.

 

↳ Opportunity

Translate their philosophy into a brand world as textured and immersive as the formulations themselves. Drawing from the founders’ travels and lived experiences, we crafted an identity system that invites touch, evokes memory, and honors ritual — positioning skincare not as routine, but as a moment worth savoring. A distinct palette distinguishes not only the brand but also the usage of each formulation. Typography evokes both a calligraphic, South Asian influence and a transparent, understated humility – further offering invitation to broadest community.

The system incorporates comprehensive updates beyond the core design system. A tactile packaging approach in rich, earthy tones rewards close attention. An ecommerce website and social presence were designed for sensory, genuine storytelling for both brand messaging and UGC (user generated content) championing Journ’s audience. Journ’s messaging framework is anchored by a single idea — Joy in Ritual — supported by original poetry written for each product in the lineup.

 

↳ Outcome

The system supports a stand out offering and vision with an equally emotive design language and comprehensive attention to detail. Ultimately, Journ’s intentions are mirrored by their current and potential customers’ impressions of the brand.

Gantri + Tombogo

Merging objet d’art with futurist fashion. Launch campaign for Oakland native and Bay Area based designer Tombogo.

As part of our ongoing, integrated Creative Partnership with Gantri.

During Paris Fashion Week, Oakland native and Bay Area based designer Tombogo unveiled the Bag Table Light, an avant-garde creation made in collaboration with Gantri – merging objet d’art with futurist fashion.

For the launch of the Bag Table Light, Landscape worked closed with Tombogo and the team at Gantri to shape a multi-media campaign, working collaboratively to define the Creative Content Strategy, art direction, Content Production, and in-house Photo and Video creation.

Good Bacteria

↳ Challenge

Anabel González, Good Bacteria’s Founder, came to Landscape with just an idea — a weekly rotating synbiotic system — that she had discovered firsthand could deliver broad health benefits. The concept required initial prototyping and, as traction and interest grew, a comprehensive brand, packaging, ecommerce, and marketing system. Moreover, the system needed to stand out in a saturated supplements market defined by indistinguishable aesthetics and generic functional claims.

 

↳ Opportunity

We built a brand system that elevates weekly rotation as the central idea—bridging the gap between probiotics in real foods and clinical supplements. A vibrant, multifaceted identity reflects the brand’s distinct approach to “rewilding your gut,” while four uniquely crafted marbled patterns visualize the rotating system of bacterial diversity. Four amoeba-like illustrations anchor each week’s formulation, unified through a packaging architecture that makes the four-week cycle intuitively navigable. A broader illustration system communicates scientific credibility without clinical coldness and channels the vitality of traditional fermentation—celebrating bacteria as something beautiful.

 

↳ Outcome

Under Anabel’s stewardship, Good Bacteria’s new standout brand experience has attracted $3.1M in additional funding—unlocking the company’s next phase of growth and contributing to a more diverse collective microbiome.

 

↳ Learn more

www.itsgoodbacteria.com

ClearLife Reset

↳ Challenge

ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.

As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.

↳ Opportunity

We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention.

This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.

↳ Outcome

An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.

 

Visit clearlifereset.com

Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.

Aeon

↳ Challenge

A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.

↳ Opportunity

Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.

The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.

↳ Outcome

Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.

Explore the launch site

Gantri

↳ Challenge
Boosting Customer Engagement to Drive Sales

Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.

 

↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.

We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.

The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.

 

↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.

Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.

Gantri + Michael Bennett

As part of our ongoing, integrated creative partnership with Gantri.

As part of our ongoing, integrated creative partnership with Gantri, Landscape collaborated with multidisciplinary artist and designer Michael Bennett, ex-NFL star and founder of Studio Kër, to bring a sculptural lighting concept to life rooted in cultural storytelling and contemporary form.

Based in Hawaii, Bennett creates African-inspired furniture and objects that blend his Louisiana upbringing with Senegalese influences, translating a personal journey of self-discovery and reconnection with heritage into tangible design. The Michael Bennett x Gantri lamp extends this practice into light, existing as both a functional object and an expression of identity, community, and belonging.

Working collaboratively to define the Creative Content Strategy, Art Direction, Content Production, and in-house Photo and Video creation.

Acorn Genetics

↳ Challenge

Acorn Genetics’ founders set out to unlock the power of genomics for everyone by building a 3rd-generation platform for decentralized, affordable, and automated genome sequencing. As a new market entrant competing with large life science companies, Acorn needed a compelling brand and website to attract initial funding and recruit top talent while establishing credibility with investors and independent clinics.

 

↳ Opportunity

We developed a brand positioning that centers Acorn’s innovation of solid-state nanopore sequencing at the intersection of accuracy, speed, and affordability. We created a progressive brand identity and launch page that communicated Acorn’s unique technology and commitment to privacy. Our design balanced cutting-edge science with human-centric applications, ensuring that the brand stood out in a precision genomics market dominated by large, global companies.

 

↳ Outcome

The new brand and launch page signaled Acorn as a key player to watch in precision genomics attracted interest from investors, and laid the foundation for the venture’s growth as a leader in this emergent category.

Vessel

Vessel™ is a collective of changemakers fighting for universal water access to close our nation’s water gap.

Currently, over 2 million people in all 50 states lack reliable running water, basic indoor plumbing, and safe sanitation systems. These challenges disproportionately affect communities of color, costing the U.S. economy up to $8.58 billion annually. Despite substantial investments in global clean water initiatives, addressing our domestic crisis requires a more organized effort by the many organizations representing the WASH (Water, Sanitation, and Hygiene) sector at home.

Vessel™, spearheaded by the human rights non-profits DigDeep and Water For People, is the first effort to build a formally aligned domestic WASH sector through a coalition spanning public, private, nonprofit, academic, utility, and philanthropic organizations. The collective endeavors to find solutions through engaging in research, community initiatives, and more effective policymaking.

Landscape worked closely with the leaders of the founding organizations to align on a new name and brand identity that captures and amplifies the coalition’s shared vision.

The distinct wordmark, built around a bold, modern serif to evoke inspiration and approachability, signifies their united cause with two curves joining together, symbolizing forward momentum and a powerful yet fluid alliance.

The new visual system uses an audacious color palette inspired by the collective’s energized optimism and focused action, complemented by engaging typography, photography, and infographics to foster connection with diverse audiences.

Additionally, Landscape helped the new organization’s communication efforts by creating effective design templates across various mediums, including presentations, internal documents, and newsletters.

Multiple

The pace of autism innovation is rapidly increasing, but only a fraction of these technologies make their way to the educators and care providers who need them. An engine for innovation, Multiple is bettering the lives of people with autism at scale by catalyzing the creation of new technologies for a neurodiverse world. We partnered with Multiple to create a name, brand identity, and digital experience that uplift the autism community.

Founded by Dan Feshbach, a seasoned social entrepreneur, Multiple is a non-profit organization that converges diverse voices to solve the greatest challenges for people with autism. Dan’s commitment to neurodiversity is deeply personal—his son, Reed, was diagnosed with autism at just two years old. 

The brand identity balances optimism and urgency to captivate an audience of founders and investors alike. The new name for the organization, Multiple, speaks to both the myriad of experiences that define autism and the exponential impact of inclusive innovation. Brought to life by dynamic forms, a vibrant color palette, and a modern typographic system, the identity nods to both the exceptional range of innovation taking place within Multiple and the passion with which it is pursued. Today, Multiple has supported more than 400 companies in 41 countries with the help of over 560 investors.

Multiple’s new website leverages the team’s deep expertise to signal confidence, clarity, and compassion. The result is a powerful resource for the many change-makers and risk-takers who are working together to expand the potential for people with autism to live great lives.

Commure

Care shouldn’t come with compromise. Backed by a team of medical experts and leading technologists, Commure is creating the tools for a healthcare ecosystem that puts people first—starting with software. After raising over $500 million of Series D funding, Commure approached Landscape to build an evolved brand identity that inspires providers, patients, and everyone in between.

As the industry’s first operating system with original applications, Commure is uniting a diverse network of health innovators around a single universal platform. In a category defined by complexity, we shaped a visual language that captures a clear mission: empowering the people who make health happen to deliver exceptional care. We began with a new symbol that tells a compelling story of collaboration. In a similar nod to the open exchange of ideas, the wordmark is constructed to reflect trust and humility.

Set against a colorful backdrop, the system is centered around hand-drawn illustrations that celebrate the people who are working together in service of collective wellbeing. In addition, warm typography and striking data visualizations signal the expertise and precision required to architect ambitious ideas. When applied across the digital experience, the brand identity affirms Commure as a pioneer of modern healthcare.

Slé

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.

We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.

Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.

Torsa Studios

↳ Challenge
Launch Campaign for the New Heights Collection

Shaped by an essential approach to activewear, Torsa is reimagining the way people move through the world. The brand strives to create pieces that embody unobtrusive beauty, a quality defined by a unique balance of simple forms and complex materials. Based in the UK, Torsa approached Landscape to help bring a global perspective to their story and accelerate their growth.

 

↳ Opportunity

Shot in the streets of Oakland, California, we created a campaign that captures the space between performance and play. The imagery showcases Torsa’s iconic uniform against a vibrant backdrop of taco trucks, trail runs, and neighborhood rides. Engineered for everyday life, the collection is designed to move with you.

 

↳ Outcome

The campaign helped broaden Torsa’s international appeal and corresponded with its first wholesale retail accounts—including Selfridges.

Curative

Better Health, Delivered Equitably

When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.

Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.

We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.

With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

Mission Critical

Essential Gear for Extraordinary Dads™

Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.

After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.

In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.

Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.

Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.

Samovar

Already positioned as an authority within the tea community, Samovar approached Landscape to more clearly articulate their brand vision and craft an extensible platform upon which they could further grow their business.

The in-depth identity update shifted Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. The strategy focused on communicating the quality of their tea without pretense or affect, thereby broadening Samovar’s appeal to those less familiar with drinking tea.

The partnership included the redefinition of virtually all of Samovar’s touchpoints — brand identity and guidelines, packaging, collateral, service design, and interior design in collaboration with their architectural team.

The work has been featured by Dwell, Wallpaper*, San Francisco Chronicle, California Home & Design, and Fast Company.

Samovar has since grown their business to include three new locations in San Francisco, including the international terminal at SFO and highly desirable locations on Valencia Street and Fillmore Street.

Hopelab

Hopelab is a social innovation lab focused on designing science-based technologies to improve the health and well-being of teens and young adults, a demographic underserved by the traditional healthcare system. Their current projects include interventions related to cancer, mental health, and parenting.

Landscape was approached by Hopelab to help clarify their communications wholistically. The engagement began with a comprehensive rebrand and the launch of a newly architected website to more clearly convey their mission and structure as an less-traditional organization.

Today, we are honored to continue to work closely with their team to support their inspirational endeavours across a variety of mediums.