Sector: Culture

Variloom

↳ Challenge

Variloom emerged from Moon Creative Lab—an innovation studio within Japan-based global trading and investment company Mitsui—with an ambitious goal: to reinvent circularity for the textile and apparel industries.

At the center is a patent-pending 3D printing system and bio-based filament designed for ultra-efficient fabrication of fully recyclable, performance-grade textiles.

Landscape was engaged to define the foundational elements of the brand—including its name, identity, and messaging—as the team prepared to bring this next-generation platform out of stealth mode.

 

↳ Opportunity

Through an expansive naming exploration, we arrived at the name Variloom—a trademarkable, globally viable name that stands for freeform versatility, and applies the idea of weaving to 3D fabrication. The name captures the system’s promise: advanced customization, minimal waste, and fully recyclable fabrics, beyond the limits of conventional production.

We crafted concise messaging that signals Variloom’s position at the intersection of materiality, creativity, and circularity. The platform’s benefits—print-to-shape flexibility, customizable and responsible material usage, reduced waste, lead times, and on-demand production—offer apparel manufacturers a radical alternative to traditional methods.

The identity system balances a refined, natural feel with a technological edge—reflecting the unique material qualities of the printed fabrics. We designed a custom wordmark, a restrained color palette, and soft, modular design elements that suggest tactility and movement. An MVP landing page was designed to introduce the brand, drive interest and engagement from early-stage partners and investors in the category.

 

↳ Outcome

Variloom launched as a standout player in circular material fabrication, gaining industry attention by winning the ISPO 2024 Award in collaboration with global surfwear brand Rip Curl. The product features a 3D-printed waistband for water stability, integrated ventilation panels for comfort, and a recyclable blend of bio-based plastics and wool for durability and end-of-life recovery.

As brands seek solutions that balance performance, customization while advancing sustainability, Variloom sets a new standard, inspiring circularity in form and function.

 

↳ Learn more

www.variloom.com

Honoree in 2025 Fast Company 
Design by Innovation Awards
Multiple ISPO 2024 Awards

Seed

↳ Challenge
Growing Demand for Microbiome Innovation

Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.

 

↳ Opportunity

To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.

Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.

 

↳ Outcome

Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.

Journ

↳ Challenge

Journ’s founders built a skincare line grounded in natural ingredients, diverse skin-tones, and global inspiration. After finding initial success they prepared to launch a broader range of products and a corresponding product architecture to help their community find the products best suited for their individual needs. Landscape was appointed to help define this product system as well as further express the sustainability, sensory richness, and global stories associated with their products.

 

↳ Opportunity

Translate their philosophy into a brand world as textured and immersive as the formulations themselves. Drawing from the founders’ travels and lived experiences, we crafted an identity system that invites touch, evokes memory, and honors ritual — positioning skincare not as routine, but as a moment worth savoring. A distinct palette distinguishes not only the brand but also the usage of each formulation. Typography evokes both a calligraphic, South Asian influence and a transparent, understated humility – further offering invitation to broadest community.

The system incorporates comprehensive updates beyond the core design system. A tactile packaging approach in rich, earthy tones rewards close attention. An ecommerce website and social presence were designed for sensory, genuine storytelling for both brand messaging and UGC (user generated content) championing Journ’s audience. Journ’s messaging framework is anchored by a single idea — Joy in Ritual — supported by original poetry written for each product in the lineup.

 

↳ Outcome

The system supports a stand out offering and vision with an equally emotive design language and comprehensive attention to detail. Ultimately, Journ’s intentions are mirrored by their current and potential customers’ impressions of the brand.

Gantri + Tombogo

Merging objet d’art with futurist fashion. Launch campaign for Oakland native and Bay Area based designer Tombogo.

As part of our ongoing, integrated Creative Partnership with Gantri.

During Paris Fashion Week, Oakland native and Bay Area based designer Tombogo unveiled the Bag Table Light, an avant-garde creation made in collaboration with Gantri – merging objet d’art with futurist fashion.

For the launch of the Bag Table Light, Landscape worked closed with Tombogo and the team at Gantri to shape a multi-media campaign, working collaboratively to define the Creative Content Strategy, art direction, Content Production, and in-house Photo and Video creation.

Giro

↳ Challenge

Giro is a pioneering force in performance cycling equipment, with a heritage spanning decades of tour wins, breakthrough products, and athlete partnerships with elite teams like Team Visma | Lease a Bike and Canyon//SRAM. Yet in a category increasingly crowded with lifestyle-driven competitors, Giro needed a Spring/Summer ‘25 launch campaign that would reassert its position as the definitive brand for serious cyclists who are consumed by the sport and any available advantage.

 

↳ Opportunity

Working alongside Giro’s leadership, we identified the opportunity to reclaim the brand’s position through elevated storytelling rooted in authenticity—the tangible proof points of an obsession shared by both brand and athletes.

Together, we developed “Artifacts of Obsession,” a flexible campaign system that celebrates the evidence of that shared dedication: storied race wins, unthinkable comebacks, proprietary technology, and an unmistakable design language refined over generations. The narrative framework was designed to integrate real-time team content alongside custom assets we shot and art directed together, allowing Giro to capture the energy of live competition while conveying their distinct designed for sport perspective.

The work spans creative direction, copywriting, photography, and a campaignable system of templates and guidelines utilized globally across social, digital, and physical channels.

 

↳ Outcome

The campaign allowed Giro to transcend a crowded category—positioned not as another equipment maker, but as preeminent ingredient to a shared obsession for cycling.

ClearLife Reset

↳ Challenge

ClearLife emerged when Cecily Mak stepped away from alcohol and began sharing her experience with over 140,000 followers and podcast listeners—introducing a reframing of sobriety not defined by addiction labels, shame-based narratives, or rigid abstinence frameworks.

As ClearLife prepared to launch its first supplement, the brand needed to support Cecily’s persona and meet expectations of a highly engaged audience while standing apart in a crowded category dominated by clinical language and quick-fix promises.

↳ Opportunity

We designed the brand to feel bright, grounded, and quietly radical—inviting people to honor discomfort rather than numb it, and to embrace their true selves through presence and intention.

This took shape as a vibrant, graphic, and bold typographic system that signals inner optimism, renewal, and forward momentum—balanced by a calm, performant aesthetic that communicates clarity, steadiness, and inner balance. The system was extended across a Shopify launch site and a cohesive AM/PM packaging architecture, transforming the reset experience into a daily source of inspiration rather than a restriction. Together, these elements position ClearLife Reset as both a reminder and a means to live with greater freedom and clarity.

↳ Outcome

An aligned brand foundation distinctly positioned ClearLife Reset for its initial market entry while enabling Cecily to leverage her existing platform more efficiently and with higher conversion.

 

Visit clearlifereset.com

Cecily Mak is a mother, author, founder, investor, and podcast host. In her latest book, Undimmed, she invites readers to choose freedom from the habits that dim their lives and to embrace the full spectrum of experiences life has to offer.

Gantri

↳ Challenge
Boosting Customer Engagement to Drive Sales

Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.

 

↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.

We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.

The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.

 

↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.

Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.

Gantri + Michael Bennett

As part of our ongoing, integrated creative partnership with Gantri.

As part of our ongoing, integrated creative partnership with Gantri, Landscape collaborated with multidisciplinary artist and designer Michael Bennett, ex-NFL star and founder of Studio Kër, to bring a sculptural lighting concept to life rooted in cultural storytelling and contemporary form.

Based in Hawaii, Bennett creates African-inspired furniture and objects that blend his Louisiana upbringing with Senegalese influences, translating a personal journey of self-discovery and reconnection with heritage into tangible design. The Michael Bennett x Gantri lamp extends this practice into light, existing as both a functional object and an expression of identity, community, and belonging.

Working collaboratively to define the Creative Content Strategy, Art Direction, Content Production, and in-house Photo and Video creation.

DOG

DOG is a dynamic project space freely exploring ideas, experiences, imagery, language, connectivity, unknowns. An experimental, physical complement and counterpoint to the branding and creative services work commissioned by Landscape’s clients.

DOG has become a Bay Area cultural staple since its inception as an experimental outlet for the Landscape team. Regular event openings draw between 300 to 700 guests, attracting partnerships with Vimeo and coverage by The San Francisco Chronicle. Crowds often spill into the street outside the space or fill the storied Victoria Theatre entirely.

Programming at DOG is driven by the team’s interests and cultural, social, and technological trends, and reflects the studio’s commitment to nurturing our collective social fabric. Each event [currently E1-E13] explores a distinct topic through an intentional physical experience, serving to connect the local geographic and creative community and embracing all the serendipitous, intimate, and joy-filled opportunities associated with live programming.

The heavy, raw, angular furniture and warm palette, designed in collaboration with Studio AHEAD (recognized by Architectural Digest as one of the New American Voices of the Year), eschews the white-walled gallery and mid-century-clad tropes associated with the majority of established galleries or traditional design studios. This distinct environment invites visitors, exhibitors, and partners to adapt and interact in newer and more unexpected manners, enhancing the uniqueness of each event.

Previous Programming Has Included:

↳ [E5] Issues — An Independent Publishing Retail Pop-Up
↳ [E12] Relate(): AI BONDS — An AI Companionship Panel
↳ [E10] Dark Thoughts — An Independent Horror Film Festival
↳ [E9] Ingredient — An Ecological, Movement-Based Fundraiser
↳ [E11] Black Rodeo — A Photo Exhibit Exploring Black Rodeo Culture

Upcoming Programming Will Feature:

↳ Ecology & Food
↳ Sport & Expression
↳ Experiential Sound Design
↳ Independent Filmmaking
↳ More…

DOG exemplifies the potential of a physical space to engage and support the community, transforming the concept of a creative studio and offering a platform that fosters connection, creativity, and exploration.

To explore more about DOG visit
↳ dogdogdog.xyz

For partnership opportunities & submissions
↳ dog@dogdogdog.xyz

 

Black Rodeo

Black Rodeo is a celebration of Black Americana by photographer Tricia Turner, inspired by the social narratives and history of African-American heritage and cowboys in rodeo culture. Spanning her time traversing California and the Southwest, Turner’s series masterfully captures the lifestyle, traditions, and pride embedded in the legacies of lifelong bull riders, paying homage to trailblazers like Myrtis Dightman, who shattered barriers by competing in the National Finals Rodeo.

As part of our ongoing pro-bono initiative dedicated to empowering Black-owned businesses, Landscape designed a leather-strapped book that blends Tricia’s sophisticated lens on Westerns, history, and fashion—which we had the pleasure of releasing along with an exhibition of her photographs at DOG [E11].

Deconstructing the myth of the American cowboy and negative stereotypes surrounding Black masculinity and fatherhood, Black Rodeo is a visual anthology that looks into the past while documenting what each subject hopes to carry into the future—stylistically referencing the iconic visual tropes and imagery of the American West.

Inspired by this narrative, the book’s large format, expansive layouts, and typography is evocative of the vast American West, captivating viewers with striking portraits. Beyond its black foil stamped cover, we highlight the story of a young cowboy tracing his father’s path, featuring a tipped-in accordion insert, with the addition of leather straps as a nod to rodeo fashion and lasso techniques.

Tricia Turner is a U.S. based advertising and editorial photographer who has worked with esteemed publications and brands such as Vogue Italia, Harper’s Bazaar, The New York Times, Levi’s, and Gap.

Printed by: Edition One in Richmond, CA
Size: 9 x 12 inches
Pages number: 132

RATIO

Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.

Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.

We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.

From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.

Multiple

The pace of autism innovation is rapidly increasing, but only a fraction of these technologies make their way to the educators and care providers who need them. An engine for innovation, Multiple is bettering the lives of people with autism at scale by catalyzing the creation of new technologies for a neurodiverse world. We partnered with Multiple to create a name, brand identity, and digital experience that uplift the autism community.

Founded by Dan Feshbach, a seasoned social entrepreneur, Multiple is a non-profit organization that converges diverse voices to solve the greatest challenges for people with autism. Dan’s commitment to neurodiversity is deeply personal—his son, Reed, was diagnosed with autism at just two years old. 

The brand identity balances optimism and urgency to captivate an audience of founders and investors alike. The new name for the organization, Multiple, speaks to both the myriad of experiences that define autism and the exponential impact of inclusive innovation. Brought to life by dynamic forms, a vibrant color palette, and a modern typographic system, the identity nods to both the exceptional range of innovation taking place within Multiple and the passion with which it is pursued. Today, Multiple has supported more than 400 companies in 41 countries with the help of over 560 investors.

Multiple’s new website leverages the team’s deep expertise to signal confidence, clarity, and compassion. The result is a powerful resource for the many change-makers and risk-takers who are working together to expand the potential for people with autism to live great lives.

Object Dept.

Object Dept. is an independent jewelry brand with a genderless approach to accessories. Designed to adorn all bodies, the brand blends old and new to inform timeless pieces that define their own legacy.

Shot along the coast of New Zealand, we created an evergreen campaign for Object Dept. that offers an intimate look into the way people interact with jewelry to decorate their lives. Effortlessly relevant and bold in form, the campaign captures iconic silhouettes and strong materials that complement any human canvas.

Slé

Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.

We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.

Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.

San Francisco Design Week 2021

Power is everywhere.

It’s local and global, personal and public, selfish and selfless.

There is power in the food we eat, the music we make, and the ideas we share.

Power is a seat at the table, a path forward, and a new beginning.

Torsa Studios

↳ Challenge
Launch Campaign for the New Heights Collection

Shaped by an essential approach to activewear, Torsa is reimagining the way people move through the world. The brand strives to create pieces that embody unobtrusive beauty, a quality defined by a unique balance of simple forms and complex materials. Based in the UK, Torsa approached Landscape to help bring a global perspective to their story and accelerate their growth.

 

↳ Opportunity

Shot in the streets of Oakland, California, we created a campaign that captures the space between performance and play. The imagery showcases Torsa’s iconic uniform against a vibrant backdrop of taco trucks, trail runs, and neighborhood rides. Engineered for everyday life, the collection is designed to move with you.

 

↳ Outcome

The campaign helped broaden Torsa’s international appeal and corresponded with its first wholesale retail accounts—including Selfridges.

NorthPark

How does the modern office keep up with the changing expectations of a younger, creative-class?

A new generation demands a new (and improved) place to work. We partnered with EQ Office, a leading property management company, to reposition, rename, and rebrand one of their flagship Bay Area assets. Previously known as Embarcadero Square, a mixed-use campus on San Francisco’s waterfront, it required a new name and identity to signal a new approach to the modern workspace.

Working through a comprehensive naming process with their senior leadership, we developed a name that signals a relaxed and desirable work atmosphere, surrounded by ample green space in the heart of downtown San Francisco. Welcome to NorthPark, an unexpected urban oasis.

Drawing inspiration from NorthPark’s natural character and distinct location (between thriving Jackson Square, San Francisco’s breezy waterfront, and the bustling Financial District), we positioned the brand to highlight its ideal open space, and unique village-like format and feel; in a word, perfectly off-centered.

A warm and inviting logotype, hand-drawn illustrations, and natural palette create an atmosphere that blends the vibrant energy of the property’s surroundings with an inner sense of calm; a brand that makes space for new connections, ideas, and fast-growing companies.

If you’re in the neighborhood, look for inspiration at NorthPark — 560 Davis Street, in San Francisco.

Cookma

“Mama” is a nearly universal word.
Our primal instincts to love and need nurturing require no explanation.

But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.

West Coast Industries

How does one of America’s most established furniture manufacturers position themselves for growth in the digital age?

Designed and made in California, West Coast Industries (WCI) is a respected maker of premium contract furniture. Industry experts in manufacturing custom tables and seating, they boast a client list that includes Hilton, Hyatt, W Hotels, Conde Nast, Twitter, Cisco, SF MoMA, and the Philadelphia Museum of Art.

As part of an ambitious growth strategy, WCI entrusted Landscape to reexamine and reimagine the West Coast Industries’ brand. Over the course 
of a year, we designed a net-new experience to more clearly convey their offering within an increasingly competitive market.

Working closely with their leadership team, we redefined their brand position, messaging, and digital experience. Updated brandmarks, palette, and typography allowed the company to signal their role as a contemporary design partner to a new generation of designers. Bespoke photography, a deep illustration library, and process-focused video expanded the company’s reach across mediums.

Online, we streamlined 
a complex product portfolio into an intuitive information architecture, presenting a simple and confident arrangement supported by warm, custom content that improved the emotional connection with 
their customers. Additionally, the site offers a range of unique functionality to expedite the specification and ordering process for both designers and WCI’s customer service team.

As a result, WCI registered a double-digit percentage increase in critical sales shortly 
after the launch, while remaining true to the values that have shaped 
its legacy.

Visit westcoastindustries.com

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

Atoms

Propelled by the belief that great design inspires you to be and do better, Atoms set out to create the ideal shoes for everyday wear. Building upon rave reviews from early customers and a growing waitlist, Atoms’ founders came to us looking to better articulate their brand and scale their business.

Working in partnership, we codified a concise brand expression and translated it into a thoughtful, premium, end-to-end customer journey. The engagement included rethinking a new e-commerce website, rich content creation, a bespoke packaging experience, and a comprehensive collateral system. The evolved brand positions Atoms as a highly versatile tool for curiosity, creativity, experimentation, and new experiences.

More to come as the brand continues to roll out.

Obliq

Shifting rituals through beautiful, premium products, Obliq is an elevated cannabis experience. Landscape was commissioned to define the entire brand, from naming to identity to packaging to digital.

An altered perception requires an expanded palette. A deceptively simple visual system extends a deeply considered product experience; the unvarnished, shape-shifting identity brings Obliq to life. Five letters, five fingers, five senses — Obliq signals a new direction in cannabis.

Stay tuned for updates. Obliq is coming soon.

The Sedona Bag

The Sedona Bag, inspired by our trip to the Southwest in search of sun, solitude, and transformation.

Limited Run
Made from Heavy-Weight 65% Recycled Canvas
Printed in San Francisco
Designed with Love
$45 + Shipping

Buy Now

Claxton Projects

Claxton Projects is a New York-based artist management company, representing a group of exceptional, international photo-based artists. Exploring and cultivating the convergence of art and commerce, the company promotes and celebrates challenging, intelligent, and creative photography.

Tom Claxton approached Landscape to craft an identity and website with a distinct perspective that would captivate and provoke audiences in the commercial and art worlds alike. The visual language needed to be smart, sophisticated, and minimal — a canvas for a diverse roster and rich storytelling — allowing the quality of the artists’ work to take the forefront.

Mission Critical

Essential Gear for Extraordinary Dads™

Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.

After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.

In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.

Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.

Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.

Samovar

Already positioned as an authority within the tea community, Samovar approached Landscape to more clearly articulate their brand vision and craft an extensible platform upon which they could further grow their business.

The in-depth identity update shifted Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. The strategy focused on communicating the quality of their tea without pretense or affect, thereby broadening Samovar’s appeal to those less familiar with drinking tea.

The partnership included the redefinition of virtually all of Samovar’s touchpoints — brand identity and guidelines, packaging, collateral, service design, and interior design in collaboration with their architectural team.

The work has been featured by Dwell, Wallpaper*, San Francisco Chronicle, California Home & Design, and Fast Company.

Samovar has since grown their business to include three new locations in San Francisco, including the international terminal at SFO and highly desirable locations on Valencia Street and Fillmore Street.

Mirra

Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.

With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.

The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.

Minus-8

As though derived from an unknown point in the future, Minus-8 embodies the confluence of tradition and disruption. Pairing proven technologies such as Japanese movement and PVD coatings with space age details, Minus-8 subverts trends and defies categorization.

Landscape worked with the Minus-8 team to refine the brand’s identity as well as design their flagship touchpoints.

To develop a digital showcase worthy of its watches, Landscape designed a responsive e-commerce experience that provokes boundaries both technically, and aesthetically. By pushing the Magento platform into an experimental realm, we created an interface that facilitates a compelling shopping experience, and a futuristic brand story.

With pristine details and confident styling, each timepiece is an engineered work of art. By creating a catalog with the same characteristics, Landscape extended the Minus-8 design language into a hermetically sealed expression of the brand. Utilizing a unique combination of substrates and processes, each catalog is intended to create a personal and multi-sensory experience for the viewer.

Much like the watches themselves, each Minus-8 experience appears to have been created in some sort of future laboratory. Equal parts elegant, industrial, and architectural, the results are focused experiences, each truly in a class by itself.

Van Acker

Van Acker Construction Associates, one of the most sought after private construction companies on the west coast, represents the intersection of design, development and execution. Since 1987, the practice has successfully taken on ambitious and complex projects, delivering the highest level of general contracting and construction management services for over 20 years.

The complete identity update included all formal identity elements, printed collateral, physical site signage, and a redesigned marketing website. A clearly differentiated design strategy communicates the equally distinct service offering Van Acker provides. Additionally, the brand experience reflects the level of consideration, sophistication, and rigor that Van Acker maintains across every facet of their business.

To protect the privacy of its clientele, Van Acker’s digital portfolio focuses on architectural details. This approach circumvented the challenge of divulging too much information about the locations of the buildings and also offered the opportunity to showcase Van Acker’s craftsmanship.

Intel x Olympics

Intel is reimagining the future of the Olympic Games with leading-edge technologies like virtual reality, 5G, and drone light shows. For the 2018 Olympic games in PyeongChang, Landscape collaborated with the brand team at Intel to create the visual identity system and guidelines for all touchpoints of the Intel Olympics worldwide partnership.

Brian Longe

Painter Brian Longe returned after a twenty-year hiatus from exhibiting, during which time he lived in the Sierras, intensely studying the mountain topography and raising a family. “The Source” a solo exhibition at The Luggage Store in San Francisco, marked the culmination of his research in the form of mural-size geographic abstractions.

Landscape worked with Brian to produce photography, video, and show collateral, as well as an editioned, 84-page catalog.

The design of the catalog is structured into two distinct sections, denoted by a shift in both material and layout. The initial section places Brian’s work within the context of his peers and art history, including work by Picasso, Joan Miro, Ana Mendieta, and Jackson Pollock. The layout, bespoke on a page-by-page basis, embraces the fluidity and spontaneity of Brian’s own work. The latter section of the book presents Brian’s work to the viewer at a scale that embraces the boundaries of the printed piece and acknowledges the massive scale of the work. A gallery-like layout and a gesture that invites the reader to view the work as large as possible, though still a fraction of actual size.