↳ Challenge
Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads.
Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.
↳ Opportunity
We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables.
Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.
Landscape defined a cohesive universe of custom graphics, motion, and AI-generated imagery to support a seamless, high-fidelity digital experience and brand. The AI-enabled approach offers Modal a brand identity that is equally differentiated as it is extensible.
↳ Outcome
With the launch of its evolved brand and digital experience,
Modal now stands out as a category leader, enabling entirely
new possibilities for progressive developers at every scale and accelerating product adoption.
↳ Visit
modal.com
↳ Challenge
Growing Demand for Microbiome Innovation
Seed is a microbial sciences company pioneering applications of microbes to improve human and planetary health. As part of an effort to accelerate their expansion, Seed needed to evolve their brand via redesigns of both the consumer-facing Seed.com and the company website, SeedHealth.com.
↳ Opportunity
To support an evolved narrative and expanding product offering, we identified new information architectures, defined compelling user experiences, updated art direction, and complementary visual design systems.
Seed places great value on research and education, and the new experiences are designed to unpack the complexities of microbial science through engaging interactions and stunning content. The visual system connects human health to planetary health through the juxtaposition of micro and macro imagery — a glimpse into the relationship between our internal and external worlds. The system also incorporates visuals borrowed directly from the world of science, showcasing them in beautiful and unexpected ways. The matured visual system appeals to a broader audience, while staying true to Seed’s rigorous standards, unforgettable character, and ambitious vision.
↳ Outcome
Since launching the evolved brand and site, Seed has continued to expand its customer base beyond early adopters while educating the world about the benefits of probiotics. Revenues increased from $140M in 2023 to an estimated $200M in 2024, and the company is reportedly exploring a sale that could value it at more than $1 billion.
Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.
Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.
The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.
The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.
The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.
↳ Challenge
Founded by former Google DeepMind engineers, SRE needed more than a strong visual identity to stand apart in the rapidly crowding AI DevOps space. After considering multiple agencies to handle branding and messaging separately, the team came to Landscape for our combined strength in strategy and creative execution. With a product launch and stealth exit on the horizon, they needed a partner who could help them make a definitive leadership statement in this emergent category.
↳ Opportunity
We positioned SRE at the foundation of what enterprise DevOps leaders care about most—automating the reliability of their software systems while freeing teams to focus on higher-value innovation work. Rather than competing on features, we centered the brand on higher-order business value: putting reliability on autopilot.
To make SRE sophisticated agentic capabilities tangible, we brought their AI agents to life as a cast of animated 3D shapes that feel both performant and reliable. The brand system and website visualize intelligence in action—showing complex workflows running autonomously—while the friendly brand voice strikes a balance between warm accessibility and technical edge, speaking effectively to both enterprise decision-makers and engineering teams.
↳ Outcome
Backed by $7.2 million in seed funding from Salesforce Ventures and Crane Venture Partners, SREemerged from stealth with a distinctive brand that establishes them as a category innovator in an increasingly saturated AI landscape. We’re excited to see their leadership in AI-native DevOps and look forward to what’s next as they continue to define the future of automated reliability.
↳ Challenge
Journ’s founders built a skincare line grounded in natural ingredients, diverse skin-tones, and global inspiration. After finding initial success they prepared to launch a broader range of products and a corresponding product architecture to help their community find the products best suited for their individual needs. Landscape was appointed to help define this product system as well as further express the sustainability, sensory richness, and global stories associated with their products.
↳ Opportunity
Translate their philosophy into a brand world as textured and immersive as the formulations themselves. Drawing from the founders’ travels and lived experiences, we crafted an identity system that invites touch, evokes memory, and honors ritual — positioning skincare not as routine, but as a moment worth savoring. A distinct palette distinguishes not only the brand but also the usage of each formulation. Typography evokes both a calligraphic, South Asian influence and a transparent, understated humility – further offering invitation to broadest community.
The system incorporates comprehensive updates beyond the core design system. A tactile packaging approach in rich, earthy tones rewards close attention. An ecommerce website and social presence were designed for sensory, genuine storytelling for both brand messaging and UGC (user generated content) championing Journ’s audience. Journ’s messaging framework is anchored by a single idea — Joy in Ritual — supported by original poetry written for each product in the lineup.
↳ Outcome
The system supports a stand out offering and vision with an equally emotive design language and comprehensive attention to detail. Ultimately, Journ’s intentions are mirrored by their current and potential customers’ impressions of the brand.
Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce.
We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.
The new brand identity leverages a custom symbol and wordmark, vibrant color palette, candid photography, and playful illustration style that come together to bring Sharebite’s optimistic and approachable personality to life.
↳ Challenge
A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.
↳ Opportunity
Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.
The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.
↳ Outcome
Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.
Explore the launch site
↳ Challenge
Boosting Customer Engagement to Drive Sales
Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.
↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.
We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.
The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.
↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.
Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.
↳ Challenge
Privy is a Web3 authentication platform helping developers securely onboard, activate, and manage users at scale. In late 2024, Privy crossed an exciting milestone: over 20 million users onboarded to crypto apps across hundreds of innovative Web3 products—from financial tools to games and social apps. Our program together aimed to elevate their brand to scale adoption and better reflect their core purpose: crafting secure, flexible libraries to let developers build products their users love.
↳ Opportunity
To position Privy as the fastest, battle-tested way for developers to bring every user, whether crypto-native or crypto-newcomer, into Web3.
Together, we updated their identity system with fresh typefaces, colors, and patterns, and also matured their original brandmark to stand out amid a plethora of quirky, niche-oriented competitors. We worked with their team to articulate messaging that succinctly expresses Privy’s value, and shaped a fluid, modern, visual expression that signals their focus on delightful experiences. We also defined a cohesive universe of custom icons and prompts for AI-generated imagery to support a personable digital experience and brand.
↳ Outcome
With the launch of its evolved brand, logo, and digital experience, Privy stands apart as a leader, making the infinite possibilities of Web3 accessible to every user.
Privy has since been acquired by Stripe. Read the press release.
Driving Demand for a Bio-Based Manufacturing Leader
↳ Challenge
Solugen, a rapidly scaling $200M Series D climate technology company is revolutionizing everyday chemicals through synthetic biology. The company needed to showcase its first-of-a-kind Bioforge™ platform and drive demand for its growing range of solutions across multiple industries, including agriculture, energy, water treatment, and personal care.
↳ Opportunity
Landscape collaborated with their team in identifying strategic opportunities across the brand’s visual system and digital storytelling to better educate and engage customers, policymakers, and talent and while affirming Solugen’s position as climate technology category leader.
A guiding principle for the evolution was to signal the commercial promise of its novel solutions by balancing scientific and technical precision with real-world value. We crafted a digital space that engages, educates, and converts.
↳ Outcome
The evolved brand and digital platform effectively positions Solugen as a forward-thinking, science-driven leader and reliable business partner in this critical new category. Since the launch, Solugen initiated new innovation partnerships, broke ground on a new state-of-the-art biomanufacturing facility, and secured commitment for a $213.6M DOE loan guarantee to bolster U.S. Leadership in Green Manufacturing.
A joint venture between leading real estate developers Beacon Capital Partners and Trammell Crow Co., Hyde Park Labs is a state-of-the-art science venture campus initiated by the University of Chicago. The 302k sq ft building is purpose-built to accelerate mission-driven science ventures from seed to scale, shaping new futures from supercomputing and molecular engineering to material science and beyond.
Hyde Park Labs will open its doors in 2025, centering its tenants in Chicago’s vibrant South Side neighborhood amidst more than 140 leading institutions, such as the Chicago Quantum Exchange, Pritzker Nanofabrication Facility, Duality Quantum Venture Accelerator, and the Polsky Center.
Landscape partnered with Beacon Capital Partners and Trammell Crow Co. on a progressive brand identity system to convey the unique convergence of diverse perspectives, collective optimism, and commitment to inclusive science all in one place—including verbal identity, brand marks, color palette, typography, photography, architectural renderings, signage, and digital marketing assets.
Full case study coming soon.
Beacon Capital Partners is a leading real estate investment firm with a 75-year legacy of purpose-built spaces that facilitate groundbreaking work. We partnered with Beacon to transform the Hollis Business Center into RATIO, an innovation campus centrally located in the heart of Emeryville’s fast-growing life sciences cluster.
Together, we launched a brand identity, digital experience, and signage system that capture the ambitious spirit of the space. The new name, RATIO, is inspired by the perfect mix of people, purpose, and place that define its environment. The same metaphor extends to the brand identity, which features a custom typeface designed to strike a unique balance of scientific rigor and warm humanity. When used in combination with a vibrant color palette and dynamic wordmark, the brand identity reflects RATIO’s appetite for exploration across both physical and digital applications.
We activated the campus itself with the help of Jenny Sharaf, a local artist whose large-scale murals energize RATIO from the inside out. We complemented Jenny’s colorful installations with a robust signage system constructed to effortlessly guide visitors through over 225,000 square feet of modern workspace.
From microscopic moments to global breakthroughs, RATIO is engineered to support ideas that reach far beyond the boundaries of its campus. We look forward to seeing the many positive changes made possible by RATIO’s infrastructure for innovation.
Care shouldn’t come with compromise. Backed by a team of medical experts and leading technologists, Commure is creating the tools for a healthcare ecosystem that puts people first—starting with software. After raising over $500 million of Series D funding, Commure approached Landscape to build an evolved brand identity that inspires providers, patients, and everyone in between.
As the industry’s first operating system with original applications, Commure is uniting a diverse network of health innovators around a single universal platform. In a category defined by complexity, we shaped a visual language that captures a clear mission: empowering the people who make health happen to deliver exceptional care. We began with a new symbol that tells a compelling story of collaboration. In a similar nod to the open exchange of ideas, the wordmark is constructed to reflect trust and humility.
Set against a colorful backdrop, the system is centered around hand-drawn illustrations that celebrate the people who are working together in service of collective wellbeing. In addition, warm typography and striking data visualizations signal the expertise and precision required to architect ambitious ideas. When applied across the digital experience, the brand identity affirms Commure as a pioneer of modern healthcare.
Driving Demand for Industrial Decarbonization
↳ Challenge
Gravity is a SaaS platform helping large-scale enterprises measure, manage, and reduce carbon emissions across complex value chains. Their team was starting to roll out its platform to early-stage customers and needed a brand and site to accelerate market traction for their solution.
↳ Opportunity
We partnered with their team to identify an opportunity to position Gravity as a streamlined path toward net zero emissions, helping industrial operators navigate the complexity of emissions management. To stand out in a crowded category full of complicated software, we created a singularly powerful brand identity and digital experience that communicates Gravity’s ease of use, innovative approach, and relevance to a broad range of sectors.
Equal parts sturdy and sophisticated, the visual language is designed to inspire an audience of operators and investors to compete in an planet-positive economy. We created a symbol and wordmark that reflect the gravitational planes found throughout the Earth’s atmosphere. Complemented by a warm color palette and simple typographic system, the brand is brought to life by way of brilliant photography that uses scale to speak to the venture’s bold ambitions.
The website introduced Gravity’s solution to customers and is constructed to help audiences easily navigate the offering and see the value for their business.
↳ Outcome
Launched alongside $5 million of funding from Eclipse Ventures, the new brand identity and digital experience supported the acquisition of key customers who are now using Gravity as a critical solution to reduce emissions, for a business- and planet-positive future.
Power is everywhere.
It’s local and global, personal and public, selfish and selfless.
There is power in the food we eat, the music we make, and the ideas we share.
Power is a seat at the table, a path forward, and a new beginning.
Better Health, Delivered Equitably
When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.
Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.
We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.
With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.
Shaping Powerful Habits for a Positive Mind
Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.
The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.
The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.
Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.
If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.
Intelligent Robotics for the Next Age
In a not so distant memory, intelligent robots were the whimsical avatars of fantasy. The stuff of Star Wars and The Jetsons. Today, thanks to AI and machine learning, robots are becoming more versatile and affordable than ever. This progress is due largely in part to Vicarious, an intelligent robotics startup backed by Elon Musk, Jeff Bezos, and Mark Zuckerberg. After 10 years of advanced AI research, Vicarious has evolved its offering to become the world’s first provider of Robots-as-a-Service.
We worked with Vicarious to overhaul their brand strategy as they evolved from research leader to automation expert. Because automation is not the same for small businesses as it is for large enterprises, Vicarious needed a design solution that could signal different benefits to different audiences. To articulate this effectively, we updated the positioning and messaging sitewide, in tandem with a new design direction, and a new site architecture. We produced a full content library of visual assets, including animations, still photography, and video that showcase the advanced robotic applications in action.
Vicarious’ unique business model allows access to AI-powered robotics for immediate use, with end-to-end support, at no upfront investment. In the midst of the digital revolution it can be difficult to notice the next big thing when it arrives, but Vicarious will be impossible to ignore.
More about this project coming soon.
Essential Gear for Extraordinary Dads™
Young dads want to play a more active role in raising their kids. They deeply value tools that let them explore new outdoors experiences while sharing unique bonding moments with their loved ones. However, within the parenting marketplace, there are very few brands that offer high-quality products designed specifically for dads. One of the few brands that has recognized this need is Mission Critical, maker of modular, rugged baby carriers designed specifically for men.
After three years of rapid, organic growth as a direct to consumer brand, their team aimed to expand the brand’s customer base with a new product line and enlisted Landscape to help connect more dads more deeply to their kids.
In-depth customer research and refined strategic positioning enabled our team to craft a brand identity system rooted in essentialism and an appreciation for exploring the unknown (both in nature and in life). The updated identity system allowed the brand to transcend its’ successful but polarizing tactical image, becoming a more inclusive and progressive articulation of fatherhood.
Included in the engagement was a complete overhaul of the brand’s messaging platform and taxonomy for its expanding portfolio of products. We positioned the product lines as complementary systems with precise value propositions, clarified accessory bundling, and renamed their expanded product line.
Every aspect of the evolved brand experience was shaped to support the updated strategy, including: an adaptive Shopify e-commerce website, a full lineup of new marketing materials, packaging, and a deep content library to support ongoing digital growth marketing.
Already positioned as an authority within the tea community, Samovar approached Landscape to more clearly articulate their brand vision and craft an extensible platform upon which they could further grow their business.
The in-depth identity update shifted Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. The strategy focused on communicating the quality of their tea without pretense or affect, thereby broadening Samovar’s appeal to those less familiar with drinking tea.
The partnership included the redefinition of virtually all of Samovar’s touchpoints — brand identity and guidelines, packaging, collateral, service design, and interior design in collaboration with their architectural team.
The work has been featured by Dwell, Wallpaper*, San Francisco Chronicle, California Home & Design, and Fast Company.
Samovar has since grown their business to include three new locations in San Francisco, including the international terminal at SFO and highly desirable locations on Valencia Street and Fillmore Street.
Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.
With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.
The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.
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