Theme: Societal Futures

Mindbloom

Mental health can make a positive difference in every part of life—when our mind is at ease, we’re free to live in the moment. But, without the right tools, a healthy state of mind can feel far out of reach.

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. The same metaphor extends to a warm color palette, which uses yellows and oranges to portray radiating light. Supported by rich photography and hand-drawn illustrations, the visual system is a credible and human-centric reflection of Mindbloom’s bold ambition.

The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the new website translates complex information into clear ideas that build trust and inspire hope.

The brand will launch alongside a campaign that introduces A New Day for Mental Health. Equally accessible as it is aspirational, the campaign celebrates even the smallest victories—from visiting a friend to trying something new. The result is a compelling case that lowers barriers and shifts the story of psychedelic therapy.

Sharebite

Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce.

We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.

The new brand identity leverages a custom symbol and wordmark, vibrant color palette, candid photography, and playful illustration style that come together to bring Sharebite’s optimistic and approachable personality to life.

Vessel

Vessel™ is a collective of changemakers fighting for universal water access to close our nation’s water gap.

Currently, over 2 million people in all 50 states lack reliable running water, basic indoor plumbing, and safe sanitation systems. These challenges disproportionately affect communities of color, costing the U.S. economy up to $8.58 billion annually. Despite substantial investments in global clean water initiatives, addressing our domestic crisis requires a more organized effort by the many organizations representing the WASH (Water, Sanitation, and Hygiene) sector at home.

Vessel™, spearheaded by the human rights non-profits DigDeep and Water For People, is the first effort to build a formally aligned domestic WASH sector through a coalition spanning public, private, nonprofit, academic, utility, and philanthropic organizations. The collective endeavors to find solutions through engaging in research, community initiatives, and more effective policymaking.

Landscape worked closely with the leaders of the founding organizations to align on a new name and brand identity that captures and amplifies the coalition’s shared vision.

The distinct wordmark, built around a bold, modern serif to evoke inspiration and approachability, signifies their united cause with two curves joining together, symbolizing forward momentum and a powerful yet fluid alliance.

The new visual system uses an audacious color palette inspired by the collective’s energized optimism and focused action, complemented by engaging typography, photography, and infographics to foster connection with diverse audiences.

Additionally, Landscape helped the new organization’s communication efforts by creating effective design templates across various mediums, including presentations, internal documents, and newsletters.

DOG

DOG is a dynamic project space freely exploring ideas, experiences, imagery, language, connectivity, unknowns. An experimental, physical complement and counterpoint to the branding and creative services work commissioned by Landscape’s clients.

DOG has become a Bay Area cultural staple since its inception as an experimental outlet for the Landscape team. Regular event openings draw between 300 to 700 guests, attracting partnerships with Vimeo and coverage by The San Francisco Chronicle. Crowds often spill into the street outside the space or fill the storied Victoria Theatre entirely.

Programming at DOG is driven by the team’s interests and cultural, social, and technological trends, and reflects the studio’s commitment to nurturing our collective social fabric. Each event [currently E1-E13] explores a distinct topic through an intentional physical experience, serving to connect the local geographic and creative community and embracing all the serendipitous, intimate, and joy-filled opportunities associated with live programming.

The heavy, raw, angular furniture and warm palette, designed in collaboration with Studio AHEAD (recognized by Architectural Digest as one of the New American Voices of the Year), eschews the white-walled gallery and mid-century-clad tropes associated with the majority of established galleries or traditional design studios. This distinct environment invites visitors, exhibitors, and partners to adapt and interact in newer and more unexpected manners, enhancing the uniqueness of each event.

Previous Programming Has Included:

↳ [E5] Issues — An Independent Publishing Retail Pop-Up
↳ [E12] Relate(): AI BONDS — An AI Companionship Panel
↳ [E10] Dark Thoughts — An Independent Horror Film Festival
↳ [E9] Ingredient — An Ecological, Movement-Based Fundraiser
↳ [E11] Black Rodeo — A Photo Exhibit Exploring Black Rodeo Culture

Upcoming Programming Will Feature:

↳ Ecology & Food
↳ Sport & Expression
↳ Experiential Sound Design
↳ Independent Filmmaking
↳ More…

DOG exemplifies the potential of a physical space to engage and support the community, transforming the concept of a creative studio and offering a platform that fosters connection, creativity, and exploration.

To explore more about DOG visit
↳ dogdogdog.xyz

For partnership opportunities & submissions
↳ dog@dogdogdog.xyz

 

Ava

Ava, one of California’s largest Community Choice Aggregators, and a public company, is committed to helping communities gain access to clean, affordable energy. Today, Ava delivers power to over 1.7M people and is predicted to generate nearly $25M in savings to these customers during their ‘23-’24 fiscal year.

Ava’s programs make it easier for households, business owners, and cities to lower energy costs, upgrade systems and appliances, and prevent power outages. We worked alongside their team and broader community stakeholders to articulate an evolved brand positioning, name, and identity system that supports rapid growth and signals leadership in the clean energy transition. 

The redesigned brand system guides a wider public towards an approach to energy usage that builds more vibrant and sustainable communities. Ultimately becoming more affordable, cleaner, and healthier for those who switch from traditional utilities. The brand transforms energy from an often overlooked utility into an opportunity to grow and create — a smarter home, a future-proofed business, a city that flourishes.

The previous name, East Bay Community Electric (EBCE), spoke to an authentic origin story and intention but risked alienating customers in their expanding service geographies. The new name, Ava, is about welcoming new customers— from Alameda to the Valley—and offers a more emotive, memorable, and scalable platform from which to foster growth. 

Ava’s new brand overcomes the tropes and stigmas associated with environmentally conscious offerings by avoiding greenwashing or asking their customers to make sacrifices. Rather, the brand evokes a hopeful, inspirational, and accessible near-term reality — embodied by candid photography highlighting relatable narratives and delightful illustrations that unpack otherwise uninteresting or complex topics. A bright, highly differentiated palette within Ava’s category creates distinct signal power – offering a hopeful backdrop to a clear, actionable, and inspiring messaging platform – flexible enough to appeal to residential customers, commercial owners, and municipal partners equally.

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Black Rodeo

Black Rodeo is a celebration of Black Americana by photographer Tricia Turner, inspired by the social narratives and history of African-American heritage and cowboys in rodeo culture. Spanning her time traversing California and the Southwest, Turner’s series masterfully captures the lifestyle, traditions, and pride embedded in the legacies of lifelong bull riders, paying homage to trailblazers like Myrtis Dightman, who shattered barriers by competing in the National Finals Rodeo.

As part of our ongoing pro-bono initiative dedicated to empowering Black-owned businesses, Landscape designed a leather-strapped book that blends Tricia’s sophisticated lens on Westerns, history, and fashion—which we had the pleasure of releasing along with an exhibition of her photographs at DOG [E11].

Deconstructing the myth of the American cowboy and negative stereotypes surrounding Black masculinity and fatherhood, Black Rodeo is a visual anthology that looks into the past while documenting what each subject hopes to carry into the future—stylistically referencing the iconic visual tropes and imagery of the American West.

Inspired by this narrative, the book’s large format, expansive layouts, and typography is evocative of the vast American West, captivating viewers with striking portraits. Beyond its black foil stamped cover, we highlight the story of a young cowboy tracing his father’s path, featuring a tipped-in accordion insert, with the addition of leather straps as a nod to rodeo fashion and lasso techniques.

Tricia Turner is a U.S. based advertising and editorial photographer who has worked with esteemed publications and brands such as Vogue Italia, Harper’s Bazaar, The New York Times, Levi’s, and Gap.

Printed by: Edition One in Richmond, CA
Size: 9 x 12 inches
Pages number: 132

Multiple

The pace of autism innovation is rapidly increasing, but only a fraction of these technologies make their way to the educators and care providers who need them. An engine for innovation, Multiple is bettering the lives of people with autism at scale by catalyzing the creation of new technologies for a neurodiverse world. We partnered with Multiple to create a name, brand identity, and digital experience that uplift the autism community.

Founded by Dan Feshbach, a seasoned social entrepreneur, Multiple is a non-profit organization that converges diverse voices to solve the greatest challenges for people with autism. Dan’s commitment to neurodiversity is deeply personal—his son, Reed, was diagnosed with autism at just two years old. 

The brand identity balances optimism and urgency to captivate an audience of founders and investors alike. The new name for the organization, Multiple, speaks to both the myriad of experiences that define autism and the exponential impact of inclusive innovation. Brought to life by dynamic forms, a vibrant color palette, and a modern typographic system, the identity nods to both the exceptional range of innovation taking place within Multiple and the passion with which it is pursued. Today, Multiple has supported more than 400 companies in 41 countries with the help of over 560 investors.

Multiple’s new website leverages the team’s deep expertise to signal confidence, clarity, and compassion. The result is a powerful resource for the many change-makers and risk-takers who are working together to expand the potential for people with autism to live great lives.

San Francisco Design Week 2021

Power is everywhere.

It’s local and global, personal and public, selfish and selfless.

There is power in the food we eat, the music we make, and the ideas we share.

Power is a seat at the table, a path forward, and a new beginning.

Good & Common

In July of 2020, following the murder of George Floyd, Landscape announced a pro-bono initiative to support Black-owned businesses. DeWitt Lacy, a local attorney, reached out to our team with the goal of creating a free resource to educate Americans about their civil rights.

The collaboration led to the launch of Good & Common, an online platform dedicated to helping people learn more about what their rights are, how to exercise them, and what to do if they are violated. The platform translates Lacy’s extensive legal experience into accessible and actionable information for every American.

From research and strategy to design and development, we worked with Lacy to architect and build a digital tool that could deliver fundamental knowledge to the public, simply. Equal parts urgent and optimistic, the visual language was largely inspired by posters, pamphlets, and buttons found throughout the civil rights movement. While the identity leverages bold color and typography to capture attention, it also serves as a straightforward framework to communicate complex information with clarity. The name, Good & Common, was chosen to reflect the brand’s universal and democratic ambitions.

Good & Common hopes to build a campaign that can reach everyone from policy makers to public schools, local leaders to small businesses, and communities nationwide.

Positive Intelligence

Shaping Powerful Habits for a Positive Mind

Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.

The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.

Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.

If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.

60 Decibels

When help is on the way, will it actually make a difference?

60 Decibels works with organizations around the world to better understand their customers, suppliers, and beneficiaries. Named after the volume of the human voice, 60 Decibels makes it possible to listen to the people that matter most. With a network of over 150 trained researchers, 60 Decibels measures social impact in 77 languages and 34 countries.

Through a proprietary research approach, 60 Decibels combines voice, SMS, and other technologies to collect remote data with survey tools. Thanks to these methods, 60 Decibels exposes transformative insights for greater impact and a measurably better world.

We worked with their global leadership team to articulate a new brand narrative, identity, and digital experience. A meeting of the technical and the emotional, the identity pulls language directly from the field, drawing connections between big data and individual voices. An extensible data visualization system, an international color palette, and a simple set of templates has allowed the 60 Decibels team to take confident ownership over their hyper-regionalized communications.

The Big Lift

The Big Lift is a bold social venture supported by the Silicon Valley Community Foundation that aims to transform early learning. It combines high-quality and connected learning experiences from preschool to third grade, with a focus on increasing reading proficiency, reducing chronic absence and summer learning loss, and engaging families to support learning in school and at home.

In 2015 Landscape began working with The Big Lift to help their team define a captivating and flexible brand narrative and graphic system to support the ongoing and highly variable efforts of their fundraising and marketing teams. The identity has proven to resonate equally with funders, parents, and very young students — fostering a community of evangelists and driving fundraising at scale.

The Big Lift identity conveys a progressive and deliberate non-profit in an effort to dissuade any doubt regarding the focused trajectory of the initiative. This was particularly critical to convey to a Silicon Valley business-centric audience — frequently approached by less structured non-profit efforts.

The digital presence features emotive photography and video, in addition to an unexpected palette and assertive typography to promote The Big Lift’s story. Bold, clear infographics support a validated effort. The approach is reductive of clutter, speaking to The Big Lift’s efficient and organized way of operating, necessary for taking on a challenge of this magnitude. Unexpected perspectives allude to a transformative way of looking at the issues, and an opportunity to be part of something big.

As part of our team’s ongoing partnership we produced a fundraising video to capture both the momentum and the impact of the program to date. The video engages its audience at an emotional level, conveying the challenges their students face daily, the joys of childhood, and the hope the program offers. To date, the video has helped raise over $1.5 million dollars for the program.