Outcome: Evolve & Extend Brand Equity

elevating an established brands’ value, relevance, and reach to capitalize on emerging growth opportunities or shifting market dynamics.

Gantri + Tombogo

Merging objet d’art with futurist fashion. Launch campaign for Oakland native and Bay Area based designer Tombogo.

As part of our ongoing, integrated Creative Partnership with Gantri.

During Paris Fashion Week, Oakland native and Bay Area based designer Tombogo unveiled the Bag Table Light, an avant-garde creation made in collaboration with Gantri – merging objet d’art with futurist fashion.

For the launch of the Bag Table Light, Landscape worked closed with Tombogo and the team at Gantri to shape a multi-media campaign, working collaboratively to define the Creative Content Strategy, art direction, Content Production, and in-house Photo and Video creation.

Giro

↳ Challenge

Giro is a pioneering force in performance cycling equipment, with a heritage spanning decades of tour wins, breakthrough products, and athlete partnerships with elite teams like Team Visma | Lease a Bike and Canyon//SRAM. Yet in a category increasingly crowded with lifestyle-driven competitors, Giro needed a Spring/Summer ‘25 launch campaign that would reassert its position as the definitive brand for serious cyclists who are consumed by the sport and any available advantage.

 

↳ Opportunity

Working alongside Giro’s leadership, we identified the opportunity to reclaim the brand’s position through elevated storytelling rooted in authenticity—the tangible proof points of an obsession shared by both brand and athletes.

Together, we developed “Artifacts of Obsession,” a flexible campaign system that celebrates the evidence of that shared dedication: storied race wins, unthinkable comebacks, proprietary technology, and an unmistakable design language refined over generations. The narrative framework was designed to integrate real-time team content alongside custom assets we shot and art directed together, allowing Giro to capture the energy of live competition while conveying their distinct designed for sport perspective.

The work spans creative direction, copywriting, photography, and a campaignable system of templates and guidelines utilized globally across social, digital, and physical channels.

 

↳ Outcome

The campaign allowed Giro to transcend a crowded category—positioned not as another equipment maker, but as preeminent ingredient to a shared obsession for cycling.

Henry Gala

↳ Challenge

The Henry is a museum for contemporary art and ideas, grounded in the belief that art has the power to challenge norms, inspire change, and create a more equitable world. Every year, the Henry hosts a fundraising gala in support of their transformative exhibitions and programs that amplify artists’ voices.

 

↳ Opportunity

We partnered with the Henry’s board of directors and gala committee to create the theme and identity for the 2024 Henry Gala.

The theme of Shifting Perspectives was born from the idea that art explores, uncovers, and celebrates new perspectives and viewpoints. The event also coincided with the arrival of the Henry’s new Executive Director, Kris Lewis, signaling a fresh viewpoint at the museum.

To embody the theme, Landscape crafted an identity and experience centered on typographic forms transformed in three-dimensional space, and brought to life with motion. The visual system was applied across printed invitations, social media, and spatial design.

 

↳ Outcome

The event theme and identity helped define an evening celebrating the Henry, and raised hundreds of thousands of dollars supporting the museum’s mission to center art and artists, amplify underrepresented voices, and provide transformative experiences for all.

Checkr.org

Today, 80 million Americans live with an arrest record. Companies often overlook this untapped talent pool because of outdated or unfair hiring practices. But ignoring these numbers and the untapped talent behind them isn’t just bad for society — it’s bad for business.

Fair Chance hiring provides business leaders, policymakers, and talent with records the opportunity to build a stronger economy and society.

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

We partnered with their leadership to strategically position the movement, develop a resonant brand narrative that unites and activates diverse audiences, and architect a new digital platform centered on human storytelling, compelling data, and valuable resources to drive awareness and action around Fair Chance hiring.

Working with business leaders, talent, policymakers, and thought leaders across the US, we captured emotive, editorial-style photography and video content to highlight the community’s diverse perspectives and collective voice. Checkr’s new visual system uses bold typography to signal its ambition for the Fair Chance movement. Engaging infographics and interactive maps draw attention to timely data on the issue, while a rich repository of resources makes it easy for audiences to take action.

Join Checkr.org in building a future of work that’s fair, inclusive, and equitable for everyone.

Hyde Park Labs

A joint venture between leading real estate developers Beacon Capital Partners and Trammell Crow Co., Hyde Park Labs is a state-of-the-art science venture campus initiated by the University of Chicago. The 302k sq ft building is purpose-built to accelerate mission-driven science ventures from seed to scale, shaping new futures from supercomputing and molecular engineering to material science and beyond.

Hyde Park Labs will open its doors in 2025, centering its tenants in Chicago’s vibrant South Side neighborhood amidst more than 140 leading institutions, such as the Chicago Quantum Exchange, Pritzker Nanofabrication Facility, Duality Quantum Venture Accelerator, and the Polsky Center.

Landscape partnered with Beacon Capital Partners and Trammell Crow Co. on a progressive brand identity system to convey the unique convergence of diverse perspectives, collective optimism, and commitment to inclusive science all in one place—including verbal identity, brand marks, color palette, typography, photography, architectural renderings, signage, and digital marketing assets.

Full case study coming soon.

Google Ara

Google ATAP (Advanced Technologies & Products) approached Landscape to help further define the brand language for Project Ara (Google’s modular phone). The ongoing collaboration spanned a diverse set of activities. Most prominently, ATAP’s Ara presentation at Google I/O, their annual developer-focused conference held in San Francisco, and a 100+ page, narrative-driven brand book.

A glimpse into the future of the product experience was highlighted via a short film. The piece was shown on-stage at I/O and featured online on the Google Ara website. The video highlights a variety of ways in which Ara adapts to and enriches the lives of its community.

Viewed over two million times in the first 48 hours the video now has over four million views and was featured by: Engadget, The Verge, Wired, Hypebeast, USA Today, Gizmodo, CNN, Forbes, Tech Crunch, Mashable, Venture Beat, Business Insider, Buzzfeed, and many more.

Van Acker

Van Acker Construction Associates, one of the most sought after private construction companies on the west coast, represents the intersection of design, development and execution. Since 1987, the practice has successfully taken on ambitious and complex projects, delivering the highest level of general contracting and construction management services for over 20 years.

The complete identity update included all formal identity elements, printed collateral, physical site signage, and a redesigned marketing website. A clearly differentiated design strategy communicates the equally distinct service offering Van Acker provides. Additionally, the brand experience reflects the level of consideration, sophistication, and rigor that Van Acker maintains across every facet of their business.

To protect the privacy of its clientele, Van Acker’s digital portfolio focuses on architectural details. This approach circumvented the challenge of divulging too much information about the locations of the buildings and also offered the opportunity to showcase Van Acker’s craftsmanship.

Intel x Olympics

Intel is reimagining the future of the Olympic Games with leading-edge technologies like virtual reality, 5G, and drone light shows. For the 2018 Olympic games in PyeongChang, Landscape collaborated with the brand team at Intel to create the visual identity system and guidelines for all touchpoints of the Intel Olympics worldwide partnership.