↳ Challenge
A Swiss venture planned to launch personalized MRI screenings as a part of their vision to reshape preventive healthcare. The company needed to establish a modern, science-based but people-centric brand for its market launch in Switzerland and planned European rollout.
↳ Opportunity
Based on customer interviews and category insights, we identified the opportunity for the brand to center on the foundational shift from reactive treatments of diseases to proactive care for long-lived health and wellbeing. Against this brief, we explored a wide range of name candidates, eventually landing on Aeon as a memorable, personable, and ownable name that signifies the journey toward proactive health. The new identity for this modern care service brand symbolizes energized optimism, visually inspired by the magnetic fields of an MRI scan.
The supporting brand identity and digital experience reflect Aeon’s role as a people-centric and forward-thinking care provider, balancing warm precision with intuitive simplicity through an approachable type, clean infographics, and portrait photography style.
↳ Outcome
Our work positioned Aeon as a future-forward and people-centric care experience, driving initial awareness and interest with customers seeking to be proactive about their health and well-being. The team successfully raised a $9.4M seed round and launched to the public in Switzerland and Germany, with plans to roll out the service to other European countries.
Explore the launch site
Transportation accounts for nearly a third of our country’s carbon footprint. In the face of a rapidly warming world, Slé believes that a brighter future starts with the way we move. The app helps people make intentional choices to get from A to B by bringing transparency and connection to our mobility patterns—whether we’re driving a car, taking the train, or riding a bike.
We partnered with Slé to help shape a digital experience and related identity that approach the challenge of climate change with optimism and urgency. Inspired by the small steps that can add up to a big shift, we built a kinetic logo and icon system that celebrate the myriad of different ways that people move. Paired with an electric palette and original lifestyle photography, the visual language positions Slé as a dynamic brand that inspires action.
Slé aggregates a large set of personal data points into a single score that offers actionable guidance for climate-friendly commutes. We defined bespoke interactions and unique, engaging visualizations to communicate this information with clarity to improve understanding and inspire change. Launching soon, we look forward to supporting Slé in their mission to protect our planet, one trip at a time.
Shaping Powerful Habits for a Positive Mind
Stanford Lecturer and TED Speaker Shirzad Chamine has identified “Mental Fitness” as a key factor for unlocking peak performance and happiness. His app-guided program, Positive Intelligence is the product of his life’s work and a global 500,000+ person research study. With over one million users to date and over one thousand coaches in their community, the Positive Intelligence team approached Landscape to help create a scalable and more broadly appealing design system to be applied across all touchpoints.
The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together to elevate the organization’s unique methodology across the program’s website, marketing touchpoints, and an updated app experience. The result is an optimistic, intuitive, and sticky, science-backed program that seamlessly guides users and teams of all types toward sustained mental wellbeing and positivity, without overwhelming participants with information.
The entire team at Landscape began the project by immersing ourselves in the 6-week foundational course; an experience that allowed us to articulate the work from a deeper level of understanding, feeling the positive impact the program has had on our own lives firsthand.
Positive Intelligence’s new identity, marketing site, and app was launched to glowing reviews by a global audience of more than a thousand coaches and has since helped drive greater awareness and engagement in support of the movement’s rapid growth.
If you’re curious about what we discovered, you can explore your inner sages and saboteurs here.
Punch List makes home remodeling easy.
Built for both homeowners and contractors, Punch List helps teams communicate, track timelines and budgets, and manage payments — all through an intuitive app.
To bring Punch List to market, we established a brand system that could communicate this ease and utility across every touchpoint. We worked closely with Punch List’s founders to develop the brand story, introduce a flexible visual design language, and content library — connecting it all through a compelling web experience.
Beyond the marketing experience, we helped re-architect the product itself. After stripping the app to its key functionality, we explored multiple interaction paradigms, created delightful branded moments throughout, and supported the development process through launch.
To communicate Punch List’s value-add, we needed to reach two distinct audiences simultaneously. Through photography, motion design, and thoughtful messaging, we created a brand story that was simple and specific for homeowners and contractors alike.
Home remodeling might be messy, but it doesn’t have to be hard.
Mirra is a SaaS 3D content creation platform. The platform’s systematic approach to design allows for the simple creation and distribution of beautiful, resonant, and immersive VR / AR / XR experiences. Design in your browser, export to almost any headset, no code required.
With the aim to foster a vibrant community centered around immersive media, Kevin Farnham, founder of the renowned innovation design studio Method, approached Landscape to help shepherd his newest venture into reality.
The project began with the definition of a taxonomy for describing interactions in 3D space, included naming and identity design, and culminated in a product that likely represents a first look at a class of tools that will become fundamental (and perhaps shape) the design profession.
Recent Comments