What’s in a Name

What’s in a Name

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Will Jameson — Senior Copywriter

Whether writing for global companies or startup D2C brands, Will brings a background in storytelling, naming, and campaign development, helping shape trustworthy brand voices that scale.

Prior to joining Landscape, Will worked at Uber as a content strategist, and at BASIC®, where he helped lead messaging and campaigns for Google’s online store. On a consulting basis, he has worked across print and digital with clients in tech, health & wellness, and food & beverage.

A bi-coastal creative, Will has taught writing at Parsons School of Design, and at the University of Iowa. He holds an MFA in poetry from the Iowa Writers’ Workshop and a BA in creative writing from the University of Washington.

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