Landscape Studio Tour

Please join Landscape for a discussion on the studio’s creative process. Adam Weiss, Founder and Creative Director will chat experience, product & identity and share some of the studios thoughtful and well-crafted work.

About the studio: Landscape is an independent, internationally recognized, brand experience design studio based in San Francisco, California.

The studio defines identities, products, and experiences for design-forward social and cultural protagonists. Embracing the arts and technology equally, the studio provides guidance to global brands, start-ups, and their local community across an intentionally diverse array of industries including Machine Learning, Fashion, Architecture, Robotics, Education, and Healthcare.

Get your tickets here.

A Friend in Need

The mother of one of our past interns has suffered a serious accident resulting in a long and expensive recovery. Brittany Teng and her family are currently raising money to cover healthcare costs. To assist with the effort, we have organized a limited set of editions for sale from some of our favorite collaborators, donating 100% of the proceeds to the recovery fund.

Editions include photographs by Mahaney Mark, Damien Maloney, Aaron Wojack, Daniel Dent, Luke Abiol, Maria Lokke, and Adam Weiss.

Shop the Editions Here

Labs New Artists II – Maria Lokke

From Vogue Italia:

How did your interest in photography start?

I had an interest in cameras starting as a kid. When I was in first grade or so I used my mom’s point-and-shoot camera to take pictures of my pet guinea pig all dressed up in scenes I made out of dollhouse furniture, lol. I eventually took a darkroom class in middle school, my friends and I would take pictures of each other at K-Mart or TMZ style pics of the cute upperclassmen we had crushes on and make very cringeworthy collages for each other’s lockers.

How did you develop your style and aesthetics?

Although I got an early start in middle school and high school photo class, I dropped off in college, focusing on art history and painting. I wasn’t really drawn back into photography until after school, when I got a job working in The New Yorker’s photo department as an assistant. I think it’s a combination of those two things, a background in painting and a solid exposure to a pretty rigorous editorial approach to photography that informs how I think about taking pictures now.

How much are you trying to convey a message with your images?

I’m not really trying to convey any specific message. There are certain themes that are interesting to me that I sometimes look for in things and people. I think the fact that pictures can contain messages is very interesting to me, but I lose interest when things start to get too reductive.

You are also an editor and a curator: how these experiences influenced your artistic practice?

Definitely a huge influence. As a photo editor – maybe you can relate – I’ve spent many daylight hours on gettyimages.com or the like searching for pictures. I’m fascinated by these image databases, my time spent combing through stock photography has had a massive impact on my work. I’m really interested in the labor involved in photo editing, the work behind producing or finding the right image to convey an idea or mood. And moreover, the work we ask pictures to do. Similarly, my time spent working with all kinds of different photographers, editors, and photo directors has been an education for me. I’ve been lucky to work with some really incredibly smart and talented people over the years, who have taught me so much – technically, critically, philosophically, about what goes into making pictures and how they are used.

What would you say are the main themes of your work?

I’m interested in the throwaway nature of the authorless stock image, a copy with value but without a clear source. I love thinking about these image collections as indexes of pre-formed visual thoughts-for-hire. How some of these pictures came to be is fascinating to me, like that classic image of a “hacker”, a dude wearing a hoodie in shadow at a laptop. Many many people made that image, over and over again, there are probably three thousand versions of it on Getty, why? This idea, that some “ideal” image could be found or made for a certain purpose, and is constantly sought and re-sought, is a current theme I’m drawn to. I’m interested in the thin line between commercial and editorial photography, the catalogue aesthetic, and the double nature of a photo as both necessary tool and disposable object feeding a ceaseless news and seasonal commerce cycle.

What emerging photographers you admire? Who are your masters?

Masters would include Deanna Lawson, Tina Barney, Torbjorn Rodland, Christopher Williams, Roe Ethridge, Paul Outerbridge, Nan Goldin, I just read a great essay on Julia Margaret Cameron by Janet Malcolm that I’ve been thinking a lot about. Janet Malcolm is amazing – she’s not a photographer but her writing on photography has been really inspiring to me lately. Also David LaChappelle, William Wegman! Not sure if I’d call them emerging, but some really inspiring young photographers for me: Buck Ellison, Eva O’Leary, David Brandon Geeting, Charlie Engman, Brea Souders, Sarah Cwynar, Chris Maggio, Damien Maloney, Eric Ruby, Caroline Tompkins…there are lot here.

What interests you most in a photograph?

Ha! I wish I could articulate this better. I think the thing I like the most about photography is it’s capacity to surprise and feel new, despite the incredible quantity of images out there.

Read More at Vogue Italia

Comm Arts Webpick

From Communication Arts:

San Francisco, California–based design agency Landscape created a new portfolio site that offers a simple, minimal experience with an intuitive navigation system. Upon reaching the homepage, viewers are treated to Landscape’s demo reel, a dynamic first representation of its work that whets the palate for more. A vertical menu provides links to the design agency’s project pages and in-depth studies of its work. “We wanted visitors to understand the depth of the individual projects,” says founder and creative director Adam Weiss, “and so we opted for a primary menu that reveals only one project at a time—pushing the user towards navigation between case-studies.” The site’s less-traditional and more minimal approach to interaction design has created a lasting impression upon visitors. “Our site traffic increased ten times based on its reception and has been an instrumental tool in attracting talent,” says Weiss. “We invested in design ourselves and made a substantial committment to the site—clearly, this has paid off.”

View on Communication Arts

Botanica Named Top 10 in LA

The sunlight-dappled patio at Botanica has served as backdrop for an untold number of fabulous Instagram posts. You could probably spend hours people-watching at the aspirational all-day restaurant and marketplace that Heather Sperling and Emily Fiffer opened in a remodeled Silver Lake liquor store, but better to focus on the vibrant, produce-driven artistry happening in the kitchen. Like that stylish party-throwing friend who also happens to be an amazing cook, the two food-writing veterans excel at creating dishes that are both effortless and craveable. Soft-roasted kuri squash, luxuriant in brown butter and fried sage, arrives boosted with a dollop of burrata and a nest of lemony chicories. Ground lamb kabobs seasoned with Aleppo pepper ballast a salad of sharp raw herbs, but it’s the perky sumac yogurt that steals the show. A slim percentage of us have the leisure time (or budget) to linger over an Aperol spritz and soft-scrambled eggs with caramelized leeks each morning, but at Botanica that lifestyle feels nearly within reach. (1620 Silver Lake Blvd. Silver Lake)

Read the full article on Los Angeles Magazine

NBC Acquires Revolution Golf

NBC Sports Group announced today the acquisition of Revolution Golf, the largest direct-to-consumer digital platform in golf. With nearly 2 million highly-engaged subscribers, Revolution Golf partners with some of the most recognizable names in the industry to deliver high-quality, video-based instruction, travel content, and integrated e-commerce. The announcement was made today by Mike McCarley, President, Golf, NBC Sports Group and Justin Tupper, CEO of Revolution Golf.

This addition to NBC Sports’ digital portfolio strengthens its ability to serve the largest community of active golfers through multiple digital platforms, including Golf Channel’s traditional digital media and social channels, GolfNow’s tee-time marketplaces, multiple golf lifestyle brands and, now, Revolution Golf’s instructional, travel and e-commerce connections. The agreement also increases NBC Sports’ digital monthly users aggregated across all platforms to 15 million active golfers who rely upon NBC Sports’ digital platforms to connect with the sport they love and play.

“A pioneering spirit has fueled Golf Channel’s growth since Arnold Palmer founded the company 22 years ago and that spirit continues today as Revolution Golf joins the NBC Sports Group,” said Mike McCarley, President, Golf, NBC Sports. “From a business standpoint, as we continue to evolve for the future, Revolution Golf adds another subscription-based business that is not dependent on rights fees. We look forward to integrating Revolution Golf into our portfolio of digital golf lifestyle products, amplifying progressive e-commerce opportunities and offering unique content to more golfers around the globe.”

Revolution Golf Serves Instruction, Travel and E-Commerce through Progressive Video-Based Platform

“NBC Sports’ investment is tremendous news for our increasingly expanding subscriber base of nearly 2 million golfers, as we can enhance our video content by utilizing Golf Channel’s expertise, expanding current e-commerce offerings to a wider range of products and ultimately scaling our business by tapping into NBCUniversal’s global reach,” said Justin Tupper, CEO and Founder, Revolution Golf, who will be based from Golf Channel’s World Headquarters in Orlando. “Specifically, I am eager to tap into Golf Channel’s comprehensive library of content that spans Bobby Jones to Ben Hogan to Jack Nicklaus to Phil Mickelson. Our Revolution Golf community appreciates high-quality content, which has been a guiding principle of Golf Channel for more than two decades.”

Tupper started producing instructional videos on DVD’s in 2009, running the business out of his house. Over the next eight years, Revolution Golf invested more than $25 million in advertising to build what is now one of the largest and most-engaged audiences in all of golf. Video-based instruction forms the core of Revolution Golf with elite instructors Martin Chuck, Sean Foley, Martin Hall, Jim McLean and Andrew Rice featured on the platform. About five years ago, the company launched a premium subscription offering (RG+) for which members pay up to $124 a year to access a library of exclusive video content, special offers on training aids, equipment, and exclusive, member-only events.

“Our focus across all of the Revolution Golf properties has been to fuel our audience’s passion for the game of golf. Two-thirds of our subscribers’ report playing golf at least once a week in-season and they have an insatiable thirst to get better at the game, learn about the latest and greatest equipment and training aids, and travel to marquee destinations and events,” said David Baum, president, Revolution Golf. “Our unique approach, which integrates content with commerce, has been one of the great success stories in golf over the last five years. We could not be more excited about our future prospects with the power of NBC Sports and Golf Channel behind us.”

Additionally, with the backing of Golf Channel, GolfNow and Golf Advisor, Revolution Golf members now will have access to golf courses, both locally and at golf destinations around the globe. And an additional suite of digital lifestyle brands will integrate within Golf Channel’s digital portfolio, including Revolution Golf’s travel properties Golf Vacation Insider and Golf Odyssey, with a combined subscriber base of more than 600,000 avid golf travelers.

NBC Sports’ Digital Portfolio Reaches Industry Leading 15 Million Engaged Golfers

With the addition of Revolution Golf, NBC Sports’ digital portfolio for golf reaches 15 million engaged golfers and is comprised of four cornerstones, each of which are industry-leading platforms. Additionally, NBC Sports’ cumulative database features 6.4 million active golfers – who are consuming content, purchasing tee times, competing at events, traveling to destinations, and ultimately embracing their golf lifestyle.

Read the full article on NBC Golf

iSearch Media – Acquisition (x2)

SAN MATEO, CA (Marketwired – Feb 21, 2014) – 3Q Digital, an independent, award-winning digital marketing agency, today announced its acquisition of iSearch Media, a leading San Francisco Bay Area search engine marketing and analytics agency. The acquisition creates the largest independent digital marketing agency in the region, with more than $300M in annual spend under management.

With the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.

The combination of 3Q Digital and iSearch Media creates an agency uniquely positioned to supercharge current and future client growth by advancing the data and consumer-focused direction of digital marketing. 3Q Digital — which boasts as its clients many of the world’s largest and fastest-growing companies, now including iSearch Media’s large and vibrant customer base — will be able to provide a fully comprehensive suite of digital marketing services that include SEO, SEM, Display, Social, Mobile, Video, and Design, in addition to a robust Analytics and Consumer Behavior practice.

“With the acquisition of iSearch Media, we are excited to extend our industry-leading digital marketing capabilities to better serve the needs of our performance advertisers and intensify our innovation on their behalf,” said David Rodnitzky, Founder and CEO of 3Q Digital. “iSearch Media’s assets are incredibly complementary to what we have built at 3Q Digital, and our combined team and capabilities will have the perfect marriage of technology, products, and expertise to help define what the future of digital advertising can be — which undeniably has its foundation in search and performance marketing.”

“This acquisition brings together the right combination of expertise and capabilities to position ourselves as an agency built for the future. Our focus on search, data, and consumer behavior is very complementary to 3Q Digital’s suite of digital marketing services, and we are excited to play such an important role in serving the end-to-end needs of today’s sophisticated marketers,” Rayden said. “We have a tremendous amount of respect for 3Q Digital. We share the same goals, values, culture, and passion for the work we do together and for our clients. Together we can create an even better opportunity for our employees and be an agency our clients can continue to grow into, learn from, and expect amazing results from year over year. Our breadth of services, combined with our deep understanding of data and consumer behavior, uniquely positions us to bridge the gap between consumer desire and revenue generating fulfillment for our clients.”

3Q Digital experienced steady growth and expansion in 2013. 3Q Digital works with more than 70 clients that have contributed to the agency’s 70% year-over-year growth; that number of clients will now exceed 110. 3Q Digital has also increased headcount 46% since May 2013 and has recently opened offices in San Francisco and San Diego to complement existing offices in San Mateo and Chicago. With the iSearch Media team incorporated, 3Q Digital’s head count will approach 120.

About 3Q Digital
3Q Digital is a leading digital marketing agency headquartered in Silicon Valley, with offices in downtown San Francisco, San Diego, and Chicago. 3Q Digital has a strong track record of forging deep partnerships with innovative, growth-driven companies through best-in-class customer service (EQ), dynamic and evolving strategies (IQ), and repeatable, proprietary methodology (XQ). Their services span across SEM, Social, Display, SEO, Mobile, and Video advertising.

Originally founded in 2008, 3Q Digital’s senior team is led by David Rodnitzky (Founder & CEO), Will Lin (Co-Founder & Partner), and Dave Yoo (COO). For more information, visit www.3QDIGITAL.com or email info@3QDIGITAL.com.

About iSearch Media, Inc.
iSearch Media, Inc. is a forward-thinking search marketing agency that creates dynamic revenue growth for leading brands across North America. We are an agency that is fueled by data, scaled by technology, and mastered by people. This approach is our guideline for success and is integrated into the fabric of our people, culture, and work. We are an agency that is bonded by a shared belief in the relentless search for the right data that transforms our actions into greater significance. Visit us on the web at: www.isearchmedia.com.

Originally founded in 2006, iSearch Media’s senior team is led by Scott Rayden (Founder / President & CMO), Maury Domengeaux (CEO), Charles Hentrich (CTO), and Brian Grabowski (VP of Client Services).

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