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Outcome

  • Accelerate Early Traction
  • Bridge to Mainstream
  • Lead Emergent Categories
  • Evolve & Extend Brand Equity
  • Activate Brand-Led Innovation

Sector

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Expertise

  • Strategy
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Theme

  • Emergent Technologies
  • Human Wellbeing
  • Energy Independence
  • Nature Reimagined
  • Cultural Expression
  • Societal Futures
  • All Projects

Lead Emergent Categories positioning brands for defensible leadership and customer engagement to drive growth in emerging categories.

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Technology

Google Ara Supporting Google ATAP (Advanced Technology & Projects) group with an identity evolution, website, and commercial garnering 4M+ views, launched at I/O.

Technology
Case StudyBrandDigitalContent
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Science

Vicarious Repositioning an AI robotics venture from research leader to automation expert, culminating in acquisition by Alphabet's Intrinsic.

Science
StrategyBrandDigitalContent
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Technology

Plethora Signaling innovation leadership in the on-demand manufacturing ecosystem.

Technology
StrategyBrandDigitalContent
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