Gantri
Thoughtful Lighting for Modern Wellness
↳ Challenge
Boosting Customer Engagement to Drive Sales
Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.
↳ Opportunity
Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity.
We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.
The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.
↳ Outcome
The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase.
Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.
My goal of working with Landscape was simple – transform Gantri into an aspirational yet relatable lifestyle brand. I knew there were many challenges. But knowing Landscape’s past work, I came in with high expectations. I’m proud to say that they exceeded my expectations at every level.
The Landscape team has shown exceptional enthusiasm for the Gantri brand since day one. They didn’t feel like outside advisors but more like partners genuinely invested in the outcome. They had a clear process but were also flexible when we introduced a new campaign initiative in the middle of our current project. Their quality of work was consistently high, even against tight deadlines. At the end of our project, their professionalism and results were so impressive that we decided to continue our work with them.
Ian Yang · Founder, CEO
Gantri