Associate Creative Director Jessica Katona spoke with the Dieline about gender-inclusive design, and what we expect and hope for in the future.
Gender Inclusive Branding
“Every day, we see more brands approaching their offering as gender-inclusive — from fashion, food, and skincare to biology and construction. At Landscape, we try to think about design and brand from a cultural perspective, one that goes beyond gender-based trends and focuses on our needs, shared values, and attitudes as people. For example, we helped craft the brand for Atoms, a unisex sneaker company that embraces openmindedness. Radix, our client from MIT, is offering more approachable science for everyone. And while historically the construction industry has relied upon masculine tropes, our work for Punch List invites dialogue without pretense.”
“Perhaps as design literacy rises, we’re in less need of overt, heavy-handed, gender-based cues. And, as our collective design-savvy rises, so do our expectations for the value these brands deliver — including more honest, open communications.”