Vessel
Closing the Nation’s Water Gap
Vessel™ is a collective of changemakers fighting for universal water access to close our nation’s water gap.
Currently, over 2 million people in all 50 states lack reliable running water, basic indoor plumbing, and safe sanitation systems. These challenges disproportionately affect communities of color, costing the U.S. economy up to $8.58 billion annually. Despite substantial investments in global clean water initiatives, addressing our domestic crisis requires a more organized effort by the many organizations representing the WASH (Water, Sanitation, and Hygiene) sector at home.
Vessel™, spearheaded by the human rights non-profits DigDeep and Water For People, is the first effort to build a formally aligned domestic WASH sector through a coalition spanning public, private, nonprofit, academic, utility, and philanthropic organizations. The collective endeavors to find solutions through engaging in research, community initiatives, and more effective policymaking.
Landscape worked closely with the leaders of the founding organizations to align on a new name and brand identity that captures and amplifies the coalition’s shared vision.
The distinct wordmark, built around a bold, modern serif to evoke inspiration and approachability, signifies their united cause with two curves joining together, symbolizing forward momentum and a powerful yet fluid alliance.
The new visual system uses an audacious color palette inspired by the collective’s energized optimism and focused action, complemented by engaging typography, photography, and infographics to foster connection with diverse audiences.
Additionally, Landscape helped the new organization’s communication efforts by creating effective design templates across various mediums, including presentations, internal documents, and newsletters.