Curative
Better Health, Delivered Equitably
Better Health, Delivered Equitably
When the pandemic escalated in early 2020, the Curative team decided to develop a new, rapidly scalable Covid-19 testing process that could help flatten the curve and save lives.
Their team needed to evolve the brand’s narrative beyond lab sciences to drive broader awareness, trust, and engagement with individuals and communities in big cities and remote, rural areas.
We shaped an iconic and accessible identity and narrative that conveys the new service offering with clarity, confidence, and optimism. A brand that stands for building a healthier tomorrow by making essential health services easier to access for everyone.
With the new brand rolling out across more than 10,000 sites, Curative is continuing to deliver COVID tests and critical vaccinations to communities across the United States.
Scaling rapidly means communicating effectively for Curative. We needed to better convey what was unique about our organisation and service, and why people should care, and above all, trust us. The evolved brand is the outcome of those objectives. It signals our commitment to building a healthier tomorrow by making essential health services more equitably accessible.
Fred Turner · CEO and Co-Founder · Curative