Postcards From Everywhere

Postcards From Everywhere
Spring / Summer 2021

A Kind of Guise reached out to our Creative Director Ben Bloom to collaborate on an editorial photoshoot promoting their latest collection. Due to pandemic related travel restrictions, the campaign took on an entirely new format: photographers from around the world were given a camera, two rolls of film, and a few outfits. The rest was up to them.

Shot in Raglan, a small town along the coast of New Zealand, and Ben’s part-time home, the photos capture the candid moments and everyday lifestyle of a small surf town down under. Featuring a few of his closest friends, the community is an eclectic mix of surfers, artists, makers, and musicians.