We worked with Future Partners to create a complete brand evolution—including a new name—worthy of a small but mighty team of industry experts.

As the company has grown over the past 20 years, its look has remained largely the same. Together, we explored a broad range of new names that balance the credibility and creativity Future Partners is known for. When paired with a vibrant brand identity and sophisticated digital experience, Future Partners signals a clear nod to the future of travel.

Bright in color and bold in typography, the design system is anchored in iconic data visualizations and warm photography that inform and inspire an audience of global leaders. The symbol, which evokes partnership and a gateway toward new opportunities, was constructed to celebrate the endless opportunities that accompany travel.

The digital experience is brought to life by rich stories of client success across the country. Architected to accommodate an expansive library of research, the new website offers an immersive display of the expertise found at Future Partners.

The result is a robust yet flexible system designed to capture hearts, minds, and market share for years to come.

Full case study to come.