COVID-19 Startup Curative Introduces New Brand Identity by Landscape
Published in PRINT · by Chloe Gordon · July 28, 2021
Curative Featured in PRINT
07.29.2021
COVID-19 is something we’ll be talking about for years to come. We’ll forever remember the times and places that we spent in the world before COVID drastically took the world by storm. We’ll pass our quarantine stories down to our children and our children’s children. It is and was a time of solitude, but also a time where so many great moments of togetherness, innovation, and creativity had the chance to shine through and take center stage.
Established by Fred Turner, Isaac Turner, and Vlad Slepnev in January 2020, Curative was first designed to develop a new sepsis test. However, when the pandemic intensified in March 2020, the team decided to produce a quickly scalable COVID-19 testing process to help flatten the curve and save lives.
Since implementing the scalable COVID-19 testing process, Curative has been working with communities across the United States to fulfill testing through turn-key programs, streamlined patient experiences, and scalable infrastructure to make health services simpler to access for everyone.
Curative recently celebrated its first anniversary earlier this year, and with over one million vaccines delivered to date, the brand has grown from a small start-up to a company with more than 7,000 employees and a network of more than 13,000 testing and 500 vaccination sites across the U.S., administering 35,000 vaccines a week.
They based the new design system on the brand's core mission of universal accessibility, radical ambition, and collective power. The new visual system includes digital assets and physical ones, including kiosks, vans, and signage, and is designed to help localized teams represent the brand rapidly and consistently.
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