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Aeir

06.06.23

A Vision for Universal Luxury

Founded by the designers behind category-shifting products like Tesla and YEEZY, Aeir is a modern luxury brand that creates universal tools for sensory exploration. We partnered with Aeir to build a striking digital experience introducing the future of fragrance to the world (rolling out over the coming months).

Inspired by the Earth and committed to protecting it, Aeir’s premium subscription service is bioengineered to evoke natural scents without extracting valuable resources. So, as one might expect, we traveled to Joshua Tree National Park to immerse ourselves in the colors, textures, and sounds that shaped the story of Aeir.

During our visit, we worked together to architect a digital experience expansive enough to support the brand’s fast-growing collection and ambitious vision for a Web3-activated business model. Informed by the codes of luxury, a teaser to the new experience launched alongside Aeir’s limited release of bespoke molecular scents.

We look forward to following along as Aeir’s essential system unfolds.

“Aeir's scents are entirely synthetic, eschewing natural extraction for sustainability purposes.”

High Snobiety


“Aeir is using Nasa technology to create the fragrance of the future.”

Wallpaper


“It's their unifying intention to merge modern technology with luxury products that makes Aeir unique.”

Gotham Magazine

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Fashion, Luxury, Lifestyle

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Strategy, Digital

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