Peak Energy
The New Era of Energy
Accelerating Awareness for Clean Energy Storage
↳ Challenge
Peak Energy is the first American venture to advance globally proven Sodium-Ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy.
Backed by Eclipse Ventures, Xora Innovation, and TDK Ventures, the company was preparing to come out of stealth mode and needed a new brand and site to drive awareness.
↳ Opportunity
Together with their leadership, Landscape identified a category-leading brand position centered on Sodium-Ion’s superior performance, reliability, and scalability as energy storage medium.
The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette. Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.
↳ Outcome
Peak Energy is preparing to deploy large-scale energy storage systems to leading power producers and utilities, supported by a brand and site that establish Peak’s as a crucial player in our country’s transition towards clean energy and a resilient grid.