Bold Ideas, Real Solutions – Terner Labs Brand Evolution
Terner Labs was created in 2021 as a sister organization of Terner Center for Housing Innovation at UC Berkeley to help scale real-world solutions to our country’s most pressing housing challenges. From scaling start-ups to building data-driven tools and modernizing construction methods, their unique initiatives bridge the gap between entrepreneurs, communities, investors, and policymakers, informing better future research and policies.
We partnered with Terner Labs to evolve a brand identity and digital presence signaling their critical contributions to housing innovation and leadership at the intersection of equity, affordability, and sustainability.
The new visual system includes a symbol constructed on a modular grid, creating a bold and iconic brand mark that conveys their proactive approach, balanced with a color palette evoking energetic warmth and humanity.
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“Heading into 2024, we wanted to evolve our brand to better signal our position and capabilities. Working with the team at Landscape has been great, as they guided us toward a clarified promise, organizational purpose, and bold ways to signal what our organization can bring to the world.”
— Michelle Boyd, Chief Strategy Officer